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Metabical
The document discusses Metabical, a new weight loss drug, and provides recommendations around demand forecasting, packaging, pricing strategies, and profitability over the first five years. It suggests that demand forecasting should use a combination of two scenarios. A package size of four weeks is recommended to ensure results within three months without missed doses. Three pricing strategies are outlined between $75-150, recommending $125 for good market penetration, branding, and ROI. The impact of pricing on five-year profitability is also addressed.
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Overview of Metabical's demand estimation, pricing, and packaging strategies.
Metabical is the only FDA approved drug for BMI<30 with fewer side effects, safer than OTC drugs.
Demand forecast based on a combination of different scenarios to analyze market potential.
Proposed package size for 4 weeks at $125, ensuring compliance and effectiveness in results.
Different pricing strategies evaluated: $75 (high penetration, low ROI), $125 (better ROI), $150 (low penetration).
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Metabical
- 1. 1. HOW DOESMETABICAL COMPARE TO CURRENT WEIGHTLOSS OPTIONS? 2. IF YOU HAD TO ESTIMATE DEMAND FOR THIS PRODUCT, HOW WOULD YOU GO ABOUT IT? WHAT WOULD YOUR DEMAND (UNIT) FORECAST LOOK LIKE FOR THE FIRST FIVE YEARS? 3. WHAT CONSIDERATIONS SHOULD BE TAKEN INTO ACCOUNT WHEN MAKING DECISIONS ABOUT THE PACKAGE COUNT? WHAT PACKAGE SIZE WOULD YOU RECOMMEND? 4. WHAT PRICING STRATEGY APPROACHES WOULD YOU SUGGEST PRINTUP EXPLORE? WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF EACH STRATEGY? WHAT PRICE WOULD YOU RECOMMEND? 5. WHAT IMPACT DOES YOUR PRICING DECISION HAVE ON PROFITABILITY? WHAT IS THE ROI OVER THE FIRST FIVE YEARS FOR EACH OF THE PRICING STRATEGIES IDENTIFIED?
- 2. Metabical Pricing , Packagingand Demand Forecasting
- 3. Comparison • Only FDAapproved drug for overweight people (BMI<30) • Thus safe and trusted • Less severe side effects • Side effects increase with increase in fat consumption • Better and reliable than OTC drugs
- 4. Demand • Combination ofscenario one and three
- 5. Package Specification • • • • Package sizeshould be for 4 weeks Results will come in3 months Pricing is $ 125 If made smaller people may miss dose and result will not be as expected • If made larger than people may not like to invest so much in first dose
- 6. Pricing • $75 – HighMarket penetration – Low ROI • $125 – Better market penetration – Good for Brand – Better ROI • $150 – Low Market Penetration