Metrics (final) walters

Metrics (final) walters

• 1.
  T H EP R E S S U R E T O M E A S U R E A T R I C H M O N D P U B L I C L I B R A R Y The Need for Refocused Metrics
• 2.
  Pressure to Measure For years, RPL laid claim to a number of highest per capita counts  Steady decline since 2010  Common trend across many successful libraries, but traditional metrics are creating some serious challenges
• 3.
  Pressure to Measureis Threefold City Members Richmond Public Library Donors
• 4.
  Pressure to Measure Changing relationship with the City  Under more critical scrutiny  Compared to similar size revenue-generating departments  Need to find the balance between qualitative and quantitative measurements  Cannot discard traditional metrics as these are still what our City uses to make decisions regarding the distribution of funds and facilities
• 5.
  Pressure to Measure Timing is critical  Provided excellent service for less, but for too long  Inadequate facilities to meet member needs  Collections suffering as budget split between print & digital  Community Services Needs Assessment – libraries most used public facilities  City in the process of updating Facilities Strategic Plan  Supportive Council
• 6.
  Search for AppropriateMeasures Input Staff size Collection size Facilities Equipment Budget Process Time efficiency Cost efficiency Accuracy Effectiveness Productivity Outputs Circulation # programs # transactions Attendance Gate counts Outcomes Satisfaction Behaviour Value-added Competencies Market penetration Library- Oriented User- Oriented Quantitative Easy-to-measure Cost-related Supply-side Qualitative Difficult-to-measure Impact-related Demand-side
• 7.
  To tell ourstory and our members’ stories  New metrics such as in-library use  Demonstrate relationship between library services and:  Civic engagement  Connected communities  Improved literacy rates  From a member perspective:  Who they are  How they are using the library  What they want from the library  What impact the library has on their lives Search for Appropriate Measures
• 8.
  MindMixer An Online CrowdsourcingPlatform
• 9.
  Member Feedback  1,700distinct ideas, 5,800 written comments and 450 pictures were shared
• 10.
  Benefits Challenges  Interactivemeans to share information  Immediate translation of all content to dozens of language  Connected a community of users – generated dialogue among members  No automatic way to collate responses into useable data  Consultant intensive, then staff intensive  Rewards oriented  No seamless integration with library account login MindMixer
• 11.
  OrangeBoy Market Segmentation Methodology
• 12.
  OrangeBoy Cluster Development 4 components tocluster analysis Groups determined by shared behaviours and lifestyle traits Exhibit primary and secondary behaviours Cardholder Analysis Ethnographic Research Cardholder Surveys Market Analysis
• 13.
  10 Distinct UserTypes
• 14.
  Digitarians at aGlance
• 15.
  Tentative Next Steps Revised metrics forms for public service staff  Refocus presentation of Monthly Operations Report  Apply measurement tools that are working more broadly  And where do we go from here?