CREATIVE DIGITAL AGENCY I EXPERIENCE




          20 years emphasizing on integral
           STRATEGIC DIGITAL MARKETING
            Strategy, Creativity, Social media,
      Mobile Marketing & Performance Optimization



           Working with clients to develop
CREATIVE, EFFECTIVE AND INNOVATIVE DIGITAL ASSETS




                       WWW.MG54.COM
CREATIVE DIGITAL AGENCY I EXPERIENCE
                                              CREATIVE DIGITAL AGENCY I CASES




           CASES
Promos – Events - Contests - Microsites




          WWW.MG54.COM
CREATIVE DIGITAL AGENCY I VOLKSWAGEN : ARGENTINA DESDE UN IVOLKSWAGEN
                                           CREATIVE DIGITAL AGENCY EXPERIENCE




                                       Objective: To position Volkswagen as
                                       a brand that plays locally.


                                       From the Volkswagen Argentina
                                       facebook profile, the fans were invited
                                       to participate in the contest "Argentina
                                       from a Volkswagen."

                                       Each uploaded photo competed for
                                       one of the 12 trips to visit The
                                       Museum of Modern Art (MoMA) in
                                       New York and share Argentina´s
                                       landscape with the world.

                                       Volkswagen also produced a book
                                       with the top 25 photos.




WWW.MG54.COM                                                     VIEW MORE INFO
CREATIVE DIGITAL AGENCY I BANCO MACRO : BENEFICIOSMACRO.COM.AR
                                          CREATIVE DIGITAL AGENCY I EXPERIENCE




                               Objective: To reinforce Banco Macro as a
                               local brand and organize their promotions in
                               a clearer and easier to navigate way.


                               A microsite was developed including a
                               map of the whole country (powered by
                               Google Maps technology) where users can
                               check directly Macro´s promotions
                               nationwide.

                               We also add filters to facilitate the user´s
                               experience, such as selecting items, or
                               promotions on the attached cards.




WWW.MG54.COM                                                     VIEW WEBSITE
CREATIVE DIGITAL AGENCY I COCA-COLA CONEXIÓN ZERO
                                        CREATIVE DIGITAL AGENCY I EXPERIENCE




               Objective:
               To present Coca Cola as an innovative and entertaining
               brand.


               A concept called "Conexión Zero" was created in order to
               generate interaction with Coca Cola Zero's consumers.
               Off- online initiatives were created under this concept.

               During the year Coca Cola Zero organized several events
               with light and creative activities that were communicated
               through a customized micro site. At this microsite users
               could start interacting with the fun of the light and creative
               activities that they will experience then at the live events.

               Everyone could become an ephemeral artist. Using the
               mouse arrow they can create and draw with light, and as in
               the offline experience the lights faded within a few seconds.




WWW.MG54.COM                                                       VIEW VIDEO
CREATIVE DIGITAL AGENCY I VOLKSWAGEN : ADVERGAMINGI “RACE TOWN”
                                          CREATIVE DIGITAL AGENCY EXPERIENCE




                         Objective:
                         To promote the benefits of a new car in more
                         innovative and friendly way.


                         For the first time Volkswagen launched a new
                         car through a social media strategy.

                         A racing game was developed to be posted on VW
                         Facebook page. Players will be able to live the VW
                         experience by racing the different VW models and
                         using its services and accessories to improve their
                         cars' performance.

                         During the race, players will see VW brand and will
                         learn about its benefits in a very entertaining
                         and not-invasive way.




WWW.MG54.COM                            VIEW PROMOTIONAL VIDEO      VIEW APP
CREATIVE DIGITAL AGENCYCREATIVE DIGITAL AGENCY I EXPERIENCE
                                       I FRÁVEGA : « BAILANDO 2012» CAMPAIGN




                  Objective:
                  To promote Fravega as a popular brand.

                  Fravega became Showmatch/Dancing sponsor (a very
                  popular TV program). In order to communicate the
                  relation between the brand and this popular TV
                  Program, we have created a trivia application to be
                  posted on Fravega's Facebook.

                  The game asks three questions about the events and
                  characters of the program, each more difficult than the
                  previous one, seeking to reach the true followers of
                  "Dancing." For each entry earned, the fan gets a pin
                  that allows him to enter to the the application to win
                  great prizes:
                  http://www.facebook.com/showmatch.eltrece?fref=ts




WWW.MG54.COM                                                      VIEW APP
CREATIVE DIGITAL AGENCY I FRÁVEGA : « VILLANCICOS NAVIDAD 2012» CAMPAIGN
                                           CREATIVE DIGITAL AGENCY I EXPERIENCE




                              Objective:
                              To position Fravega's brand on the consumers'
                              mind during Christmas time.



                              We created a promotion where people can
                              upload Christmas songs' videos to compete for
                              special prices and products.

                              This way Fravega continued to build a closer
                              relationship with consumers in a very emotional
                              time of the year.




WWW.MG54.COM
CREATIVE DIGITAL AGENCY I VOLKSWAGEN : FACEBOOK ACTION “LED” : LOVERS MONTH 2012
                                             CREATIVE DIGITAL AGENCY I EXPERIENCE




                                                    Objective:
                                                    Engagement and brand
                                                    position.


                                                    Digital Campaign
                                                    combined with a giant “LED”
                                                    screen in the more busy mall
                                                    of Buenos Aires city.




WWW.MG54.COM                                  FACEBOOK ACTION “LED” : “LOVERS MONTH”
CREATIVE DIGITAL AGENCY I EXPERIENCE




WWW.MG54.COM
CREATIVE DIGITAL AGENCY I EXPERIENCE




“INNOVATION IS ABOVE ALL, AN ATTITUDE”




               WWW.MG54.COM
WWW.MG54.COM

Mg54 imagine+ events

  • 2.
    CREATIVE DIGITAL AGENCYI EXPERIENCE 20 years emphasizing on integral STRATEGIC DIGITAL MARKETING Strategy, Creativity, Social media, Mobile Marketing & Performance Optimization Working with clients to develop CREATIVE, EFFECTIVE AND INNOVATIVE DIGITAL ASSETS WWW.MG54.COM
  • 3.
    CREATIVE DIGITAL AGENCYI EXPERIENCE CREATIVE DIGITAL AGENCY I CASES CASES Promos – Events - Contests - Microsites WWW.MG54.COM
  • 4.
    CREATIVE DIGITAL AGENCYI VOLKSWAGEN : ARGENTINA DESDE UN IVOLKSWAGEN CREATIVE DIGITAL AGENCY EXPERIENCE Objective: To position Volkswagen as a brand that plays locally. From the Volkswagen Argentina facebook profile, the fans were invited to participate in the contest "Argentina from a Volkswagen." Each uploaded photo competed for one of the 12 trips to visit The Museum of Modern Art (MoMA) in New York and share Argentina´s landscape with the world. Volkswagen also produced a book with the top 25 photos. WWW.MG54.COM VIEW MORE INFO
  • 5.
    CREATIVE DIGITAL AGENCYI BANCO MACRO : BENEFICIOSMACRO.COM.AR CREATIVE DIGITAL AGENCY I EXPERIENCE Objective: To reinforce Banco Macro as a local brand and organize their promotions in a clearer and easier to navigate way. A microsite was developed including a map of the whole country (powered by Google Maps technology) where users can check directly Macro´s promotions nationwide. We also add filters to facilitate the user´s experience, such as selecting items, or promotions on the attached cards. WWW.MG54.COM VIEW WEBSITE
  • 6.
    CREATIVE DIGITAL AGENCYI COCA-COLA CONEXIÓN ZERO CREATIVE DIGITAL AGENCY I EXPERIENCE Objective: To present Coca Cola as an innovative and entertaining brand. A concept called "Conexión Zero" was created in order to generate interaction with Coca Cola Zero's consumers. Off- online initiatives were created under this concept. During the year Coca Cola Zero organized several events with light and creative activities that were communicated through a customized micro site. At this microsite users could start interacting with the fun of the light and creative activities that they will experience then at the live events. Everyone could become an ephemeral artist. Using the mouse arrow they can create and draw with light, and as in the offline experience the lights faded within a few seconds. WWW.MG54.COM VIEW VIDEO
  • 7.
    CREATIVE DIGITAL AGENCYI VOLKSWAGEN : ADVERGAMINGI “RACE TOWN” CREATIVE DIGITAL AGENCY EXPERIENCE Objective: To promote the benefits of a new car in more innovative and friendly way. For the first time Volkswagen launched a new car through a social media strategy. A racing game was developed to be posted on VW Facebook page. Players will be able to live the VW experience by racing the different VW models and using its services and accessories to improve their cars' performance. During the race, players will see VW brand and will learn about its benefits in a very entertaining and not-invasive way. WWW.MG54.COM VIEW PROMOTIONAL VIDEO VIEW APP
  • 8.
    CREATIVE DIGITAL AGENCYCREATIVEDIGITAL AGENCY I EXPERIENCE I FRÁVEGA : « BAILANDO 2012» CAMPAIGN Objective: To promote Fravega as a popular brand. Fravega became Showmatch/Dancing sponsor (a very popular TV program). In order to communicate the relation between the brand and this popular TV Program, we have created a trivia application to be posted on Fravega's Facebook. The game asks three questions about the events and characters of the program, each more difficult than the previous one, seeking to reach the true followers of "Dancing." For each entry earned, the fan gets a pin that allows him to enter to the the application to win great prizes: http://www.facebook.com/showmatch.eltrece?fref=ts WWW.MG54.COM VIEW APP
  • 9.
    CREATIVE DIGITAL AGENCYI FRÁVEGA : « VILLANCICOS NAVIDAD 2012» CAMPAIGN CREATIVE DIGITAL AGENCY I EXPERIENCE Objective: To position Fravega's brand on the consumers' mind during Christmas time. We created a promotion where people can upload Christmas songs' videos to compete for special prices and products. This way Fravega continued to build a closer relationship with consumers in a very emotional time of the year. WWW.MG54.COM
  • 10.
    CREATIVE DIGITAL AGENCYI VOLKSWAGEN : FACEBOOK ACTION “LED” : LOVERS MONTH 2012 CREATIVE DIGITAL AGENCY I EXPERIENCE Objective: Engagement and brand position. Digital Campaign combined with a giant “LED” screen in the more busy mall of Buenos Aires city. WWW.MG54.COM FACEBOOK ACTION “LED” : “LOVERS MONTH”
  • 11.
    CREATIVE DIGITAL AGENCYI EXPERIENCE WWW.MG54.COM
  • 12.
    CREATIVE DIGITAL AGENCYI EXPERIENCE “INNOVATION IS ABOVE ALL, AN ATTITUDE” WWW.MG54.COM
  • 13.