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Research2guidance mHealth App Developer Economics 2017 Study
The 'mhealth app developer economics 2017' report provides insights into the digital health market, indicating continued growth and segmentation, with a notable increase in digital intruders influencing the industry. The report analyzes data from over 2,400 mhealth developers, highlighting trends such as the growing number of health apps, increasing investments in digital healthcare start-ups, and changing publisher demographics. Key findings indicate that diabetes remains the leading therapy area, while the digital health sector undergoes significant transformations driven by new entrants and technologies.
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Research2guidance mHealth App Developer Economics 2017 Study
- 1. How digital intrudersare taking over the healthcare market MHEALTH APP DEVELOPER ECONOMICS 2017 CURRENT STATUS AND FUTURE TRENDS ©Research2Guidance 2017
- 2. RESEARCH2GUIDANCE IS AMARKET-LEADING ANALYST AND STRATEGY CONSULTANCY FOR DIGITAL HEALTH 8 6 50 YEARS IN BUSINESS 10 CONSULTANTS SPECIALIZED ON DIGITAL HEALTH RUNNING WORLD’S BIGGEST ANNUAL MHEALTH RESEARCH PROGRAM SINCE 6 YEARS SERVED 50 FORTUNE 500 CLIENTS TO DEFINE THE MOBILE APP STRATEGY HEADQUARTERED IN BERLIN 50K CONTACT BASE OF 50K MHEALTH DEVELOPERS AND PUBLISHERS LEADERS IN MOBILE APP STRATEGY FOR THE HEALTHCARE INDUSTRY R2GAT A GLANCE ©Research2Guidance 2017
- 3. MHEALTH ECONOMICS 2017– CURRENT STATUS AND FUTURE TRENDS TABLE OF CONTENTS ▪ The digital health market continues to segment and establish ▪ Report Summary: The big 10 report take-aways ▪ The digital and mobile health market continues to grow ▪ Characteristics of digital health app publishers and the impact of digital intruders on the healthcare industry ▪ Publishers’ experience: Digital and mobile health still attracts new entrants every year ▪ Outlook: Conditions and technologies shaping the digital health market in the future ©Research2Guidance 2017
- 4. MHEALTH APP DEVELOPERECONOMICS IS THE LARGEST RESEARCH PROGRAM ABOUT MHEALTH APP PUBLISHING GLOBALLY The mHealth App Developer Economics 2017, is the seventh edition of the largest global digital health study. The report results are based on answers of more than 2,400 mHealth app developers and healthcare professionals. Read through this summary presentation Download the full 26 pages report Share it Get in contact: [email protected] Get Full mHealth Report For Free ©Research2Guidance 2017
- 5. THE MHEALTH APPDEVELOPER ECONOMICS PROGRAM REPRESENTS THE GLOBAL MHEALTH APP MARKET 2,400 mHealth practitioners Share of survey participants by region 47% Europe 36% North America 11% APAC 2% Africa 4% South America Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400 ©Research2Guidance 2017 Download Full Report Here
- 6. INTEREST IN DIGITALHEALTH FROM INDUSTRY OUTSIDERS IS DECLINING, BUT IS HIGHER THAN EVER AMONGST HEALTHCARE INSIDERS Timeline 2007-2017 of Google searches globally for the keyword “digital health” comparing users from the internet/telco industry and from the healthcare industry Source: Google trends 2007-2017. Values indicate the search interest relative to the highest point in the chart. Value 100 stands for the highest popularity of this search term. Value 50 means that the term was half as popular. Value 0 corresponds to a popularity of less than 1% compared to the maximum value. 201720132009 20112007 2015 Users from the health industryUsers from the internet/telco industry NumberofsearchesinGoogle ©Research2Guidance 2017 Download Full Report Here
- 7. 1 2 34 5 +36% 1.7 +7% +16% 3.7 BN HEALTH APPS WILL BE DOWNLOADED IN 2017 BIGGEST SHARE COMES FROM ANDROID +35% Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400 Estimated total downloads of mHealth apps (billions) Android iOS Windows Phone Others 2.3 3.0 3.2 3.7 ©Research2Guidance 2017 Download Full Report Here
- 8. SUPPLY IS OUTGROWINGDEMAND – GROWTH RATE OF APP PUBLISHERS IS HIGHER THAN ANNUAL DOWNLOAD GROWTH RATE OF MHEALTH APPS Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400 - 1 2 3 4 5 6 - 20,000 40,000 60,000 80,000 1 2 3 Thousands billions # of app publishers # of annual downloads Number of downloads of health apps; number of health app publishers 2015-2017 ©Research2Guidance 2017 Download Full Report Here
- 9. - 20 40 60 80 100 120 140 160 180 1 2 34 5 Thousands Series1 325,000 MHEALTH APPS AVAILABLE – GOOGLE PLAY STORE IS NOW NUMBER ONE FOR HEALTHCARE APPS, OVERTAKING APPLE APP STORE Number of mHealth apps displayed in App Stores +20% +50% 78,000 new additions Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400 ©Research2Guidance 2017 Download Full Report Here
- 10. INVESTMENTS INTO DIGITALHEALTHCARE START-UPS SUM UP TO $5.4 BN GLOBALLY IN 2016 Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400; Rockhealth (2017); Crunchbase (2017) $3.0B $2.4B $90M Phase MVP Early stage Seed & Series A Later stage Series B-D+ Investment vehicle Accelerator/ incubator VC VC Investments into healthcare start-ups in 2016 globally ©Research2Guidance 2017 Download Full Report Here
- 11. 28% pure digital market players Pharma6% Healthcare 60% Health insurance 6% Hospital 5% Telehealth service 3% Medical Publishers 1% Sport/ Fitness company 1% mHealth app company 26% IT/Tech company 13% Consultancy/ Market research company 5% App developer/ Agency 4% Telecommunications 1% University 4% Non-profit organization (NGO) 3% Education/Training company 3% Government 1% Investor 1% Other 6% Medical device 9% Traditional Digital health 28% Non- health- care 23% Accelerator/Incubator 2% DIGITAL INTRUDERS: THE HEALTHCARE MARKET IS SHAKEN UP BY NEW, PURELY DIGITAL MARKET PLAYERS Your organization is best described as: Independent practitioner 1% health- care 32% Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400 ©Research2Guidance 2017 Download Full Report Here
- 12. Level of inexperienced publishersis decreasing. Level of experienced publishers is increasing. 8% 4% 7% 8% 13% 13% 16% 22% 10% 12% 7% 6% 8% 11% 12% 16% 18% 10% 1 2 3 4 5 6 7 8 9 Series1 Series2 H1 each cohort THE MARKET FOR MOBILE HEALTH STILL ATTRACTS NEW ENTRANTS. OVERALL APP PUBLISHERS ARE GETTING MORE EXPERIENCED. Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400 Publishing year of first mHealth app ©Research2Guidance 2017 Download Full Report Here
- 13. 0% 20% 40% 60% 80% 100% 2010 2011 20122014 2015 2016 2017 Diabetes Obesity Hypertension Depression CHD Note: Study wasn‘t conducted in 2013. DIABETES REMAINS THE LEADING THERAPY FIELD FOR MHEALTH SOLUTIONS; DEPRESSION AS FIELD FOR MHEALTH ON A STEADY RISE SUCCESSFUL PUBLISHERS* 2017 *Successful publishers = >1M USD revenue and max 500 employees Source: Research2Guidance - mHealth App Developer Economics study 2017 - n = 2,400 Therapy fields with the best market potential for mHealth in the next 5 years ©Research2Guidance 2017 Download Full Report Here
- 14. DOWNLOAD THE FULLMHEALTH APP ECONOMICS 2017 REPORT THE LARGEST STUDY ON MHEALTH AND DIGITAL HEALTH APPS ▪ 7th edition ▪ 2,400+ mHealth app developers and healthcare professionals ▪ Digital health market status and the market developments in the next 5 years ▪ The future number one distribution channel for mHealth apps ▪ Investments into digital health ▪ Most disruptive technologies ▪ Best therapy fields ▪ and much, much more ▪ 26 pages, 18 charts ▪ Published November 2017 Get Full mHealth Report For Free ©Research2Guidance 2017