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Micro and Macro
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- 2. Macro decisions These are themain ideas behind your media text Choice of storyline / narrative Unique selling point Morals and messages that are being communicated Choice of gender Genre Target audience
- 3. Micro decisions The smaller ideas thatform the macro decisions Editing Lighting Props Scripting Costume Music & sound affects Mise-en-scene Camera angles Casting Location
- 5. Storyline: Arthur Kipps,an English lawyer is instructed to visit Eel Marsh House, the home of deceased Mrs. Drablow. During his stay he encounters the Women In Black various times and after each sighting of her strange happenings occur. Local children suddenly fall ill and she begins terrorising the residents of Crythin Gifford. Genre: From the onset it’s made clear this film ties in with the horror genre. The opening scene features three young girls who get possessed and are ordered to commit suicide. This automatically follows the typical horror conventions, children are seen as vulnerable and are very common targets in a horror, as a viewer it’s very difficult not to feel strong empathy towards the children, however an urge to find out why this has happens takes over and leaves the audience intrigued.
- 7. Costume: The WomenIn Blacks clothing heavily reiterates the film name itself. There is no hidden meaning with her costume. She is dressed in pure black, this represents death and authority, this suggests the women in black has a hold over the other characters and she could cause mayhem throughout the film. Location: The area in which the film is set is a major micro decision because it allows the audience to pick up on the atmosphere of the surroundings. In the Women In Black, Eel Marsh House is situated in a remote area this suggests isolation and seclusion from anyone else in the narrative. The house itself appears abandoned and uninhibited, this suggests supernatural happenings could be about to occur.
- 8. Macro in myfilm Morals and messages The message I am hoping to communicate to my audience is that a mental illness can ultimately ruin your life and that you should be extra vigilant when dealing with it. I want my audience to be aware that mental health can have such significant impact on someone's life that it can cause the upmost chaos, upset and confusion. Gender I have decided that my protagonist will be a female, by doing this I am following the common stereotype of a horror film, however instead of portraying her as a weak damsel in distress who needs saving by a male character, she has to find a way to save herself. I want to show that women have the power and capability of resolving a situation no matter how serious the matter is.
- 9. Micro in myfilm Props A recurring prop that will feature in my film is alcohol. Whether that’s wine, vodka, or larger. Alcohol has the power to leave someone susceptible to harassment and torment and this leaves my protagonist defenceless open to attack. It also allows someone to forget what’s happening at a specific moment, and throughout my film she wants to forget what’s happening to her. Lighting The majority of my film will be consumed by a sombre, low key lighting. This creates mystery which in turn keeps the viewers captivated. This choice of lighting represents a melancholy mood within the narrative. However when it comes to key moments in my film I will use high key lighting to symbolise the importance of a specific event.
- 10. Encoding & Decoding Thisis the process in which messages are created by the media and interpreted by the public. It is how they are produced, distributed and consumed. Encoding is the construction of the message that the media produce and release to the public. The decoding focuses on the audiences perspective and opinion. It is how they interpret the message and the judgment they independently form. Stuart Hall believes that the meaning of the message isn't set in stone by the sender. He argues that the message isn't transparent.