This document discusses data options in the cloud, including database choices like SQL Server, SQL Azure Database, and hosted SQL Server. It covers features of SQL Azure like scalability, high availability, and self-provisioning. Storage options like Windows Azure Storage blobs, tables, and queues are described. SQL Server 2008 R2 improvements in performance, manageability, business intelligence, and master data management are highlighted. Pricing models for SQL Azure and Windows Azure Storage are provided at the end.