Mike Storm – Neurons Inc. PostNords E-handelsforum 2017.
- 1. APPLIED NEUROSCIENCEWHO WE ARE & WHAT WE DO
- 5. SYSTEM 2 – CONSCIOUS SYSTEM 1 – UNCONSCIOUS Attention Cognitive Load Arousal Motivation Liking Iceberg Levels A GRANULAR VIEW OF THE UNCONSCIOUS
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- 8. Neurons Inc is an applied neuroscience consultancy with global capabilities. We employ the insights and tools from neuroscience to improve business & society. Neurons Inc is both 1) a spinoff from the Copenhagen Business School and Copenhagen University Hospital, and 2) the result of an incubation process with Lowe’s Home Improvement (and Lowe’s Innovation Labs). A major part of our work is in Silicon Valley, where we are a part of Singularity University, and have established a neuroscience lab at the NASA Ames Research Park. Our work is based on an open book principle (no black boxes or trade secrets), as all our metrics and methods are well documented in the most highly esteemed scientific journals. We emphasize low cost, fast turnaround, full transparency, and high quality in our work ethics. What is Neurons Inc? Global Academic Affiliations
- 9. Mountain View, CA Guatemala City, Guatemala San José, Costa Rica Mumbai, India Dubai, UAE COPENHAGEN, DENMARK Porto, Portugal Madrid, SpainDover, DW London, UK Stockholm, Sweden Istanbul, Turkey Oslo, Norway • Neurons Inc has global capabilities, and we are permanently expanding our international outreach. • Our mobile solutions allow us to conduct neuroscience studies across all regions of the world! Kuala Lumpur, Malaysia Seattle, WA OUR INTERNATIONAL OUTREACH Neurons Inc Global Access Shanghai, China
- 10. We used the following setup and measures to obtain reliable NeuroMetric measures of emotional and cognitive responses: Neuroimaging ABM X-10 EEG (electroencephalography) system to measure brain responses such as cognitive load, motivation and arousal. All data are pre-processed, noise corrected, and analyzed using a random effects regression analyses. For each participant, we determine specific phases of interest. Eye-tracker To assess visual attention, we used the 50 Hz Tobii Glasses Pro 2 eye- tracking glasses. This provides high-resolution of eye movements, which is used to assess and quantify visual attention. For a demonstration of our setup, click here: Neurons Equipment Setup THE TOOLS WE USE TO PROVIDE QUALITY DATA Applied Neuroscience Equipment 10 Tobii Pro Glasses 2 The ABM X-10 EEG system
- 11. AROUSAL What is the emotional intensity that consumers are experiencing when interacting with the technology? This is a brain derived score. VISUAL ATTENTION What are users seeing, and what are they missing? Are they distracted or focused? This is extracted from the eye-tracker COGNITIVE LOAD Are consumers processing the information given? Are they experiencing information overload and stress? This is a brain derived score. MOTIVATION Do consumers and users display interest and desire? Are they motivated to approach or avoid? This is a brain derived score. NEUROMETRIC RESPONSES AND WHAT THEY MEAN NeuroMetrics – The Measures We Use
- 12. Product Sensory Neuromarketing that optimizes product design & product perception, as well as packaging NeuroVision Unique DIY heatmap algorithm that automatically analyzes images & videos Advertising Optimizing the effectiveness of commercial ads to improve brand communication Retail Modifying the retail environment for most optimal customer experience Media Optimizing different media formats ranging from webpages, video games, films etc. Innovation Testing the latest in innovation from Virtual Reality, Robots, 3D- printers etc. Leadership Applying neuroscience to transform leadership & management effectiveness Design & Architecture Gaining neuroscience insights about interior and exterior design elements & architectural structures (NeuroArchitecture) Neurons Domain Solutions OUR SOLUTIONS
- 13. CASES The Methods We Use 13