An open-source DNS hosting solution that offered load balancing services across multiple domain names on Microsoft's Windows Azure cloud platform won first prize in Microsoft's "Milking the Cloud" competition. The solution provides free domain hosting on a Windows Azure server to its 3000 current users. The second prize went to a mobile location-based shop finder application, while the third prize went to a price comparison application for computer hardware items across shops in Low Yatt Plaza. The competition was intended to demonstrate the benefits of developing open-source applications in the cloud.