Mission vs vision statement

Mission vs vision statement

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  Mission vs VisionStatement Mission Statement Vision Statement DEFINITION A mission statement is a short sentence or paragraph used by a company to explain, in simple and concise terms the reason of its existence or A statement that describes the company's objectives and its approach to reach those objectives A short statement that depicts the company's aspiration for the future position of the company. PURPOSE To inform To inspire SHOWS What a company wants to do now Outlines what a company wants to be in the future.
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  Mission vs VisionStatement Mission Statement Vision Statement FOR This statement is mainly developed for shareholders, investors, suppliers, customers, creditors, employees, competitors and partners. Potential investors may also refer to a mission statement to see if the values of the company aligns with theirs. This statement is mainly developed for the employees so that they understand the actual aim of the company and work to achieve that. LENGTH The Vision Statement is shorter than Mission Statement
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  Mission Statement Mission statementreveals what the company does, how it does it, why it does it and for whom. Distinguishes one organization from another in similar enterprises
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  Mission Statement • Contentsof Mission Statement: 1. Customer 2. Products and services 3. Target market 4. Technology
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  Mission statement • Contentsof Mission Statement: 5. Concern for survival, growth and profitability 6. Philosophy 7. Self concept 8. Concern for public image 9. Concern for employees
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  Mission Statement (example) Byproviding good standard(6) of food and beverages(2) to Pakistan(1)(3) with the latest research (4) in order to increase the quality of life(7) through our teams(9) ultimate struggle(5) with regard to social responsibility(8) and competitive advantage(5)
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  Vision Statement A well-statedvision statement: • Is brief. • Realistic • Is catchy and easy to remember. • Is inspiring and a challenge to future achievement. • Is believable and consistent with your values and your mission.
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  Examples • Vision Statement: Position ourselves to be a regional player of quality packaging and consumer products. Improve on contemporary measures including cost, quality, service, speed of delivery and mobilization. Keep investing in technology, systems and human resource to effectively meet the challenges every new dawn brings. Develop relationships with all our stakeholders based on sustainable cooperation, upholding ethical values, which the shareholders, management and employees represent and continuously strive for.
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  Examples • Mission Statement: ... a leader in the markets we serve by providing quality products and superior service to our customers, while learning from their feedback to set even higher standards for our products. ... a Company that continuously enhances its superior technological competence to provide innovative solutions to customer needs. ... a Company that attracts and retains outstanding people by creating a culture that fosters openness, innovation, promotes individual growth, rewards initiative and performance.
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  Examples • Mission Statement: ... a Company which combines its people, technology, management systems and market opportunities to achieve profitable growth while providing fair returns to its investors. ... a Company that endeavors to set the highest standards in corporate ethics in serving the society.
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  Examples • Vision Statement: To be a leading national enterprise with global aspirations, effectively pursuing multiple growth opportunities, maximizing returns to the stakeholders, remaining socially and ethically responsible.
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  Examples • Mission Statement: To provide our customers with premium quality products in a safe, reliable, efficient and environmentally sound manner, deliver exceptional services and customer support, maximizing returns to the shareholders through core business and diversification, providing a dynamic and challenging environment for our employees.