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Mobile advertising
- 1. Mobile Advertising Wednesday , May 06, 2015
- 2. What is Mobile Advertising? Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements.
- 3. Mobile Device • 4.9 billion connected devices by the end of 2015 Self-expression is another very import part of mobile • A commonly-overlooked fact is that a mobile device is often a person's only 'personal' computer.
- 4. Mobile marketing is the place to be in 2015, according to several recent reports. Here’s a quick look at trends and what they mean for you in 2015. • 1. Smartphone and tablet screens are getting more eyeball time than TV screens. Americans now spend an average 177 minutes per day looking at mobile devices compared to an average 168 minutes watching TV, according to recent research from Flurry. Compare this to just three years ago, when Americans spent an average 109 minutes daily on mobile screens and 168 minutes on TV.
- 5. • 2. App usage is going nuts—especially in the shopping category. In 2014, overall app use jumped 76 percent year over year, according to anotherFlurry report. Retail app use was particularly strong, with time spent in Android and iOS shopping apps up 174 percent. • 3. mCommerce is the new eCommerce. During the 2014 holiday season, 60 percent of Amazon’s sales came from mobile users, the company announced. Mobile sales were up 76 percent on Cyber Monday compared to the same day in 2013, according to research from eCommerce company Skava.
- 6. In summary • Consumers are spending more time using mobile apps. They’re spending more money on their mobile devices, too. Companies are increasing ad dollars and efforts to reach customers via mobile. As a result, in 2015, mobile marketing will be an even more important strategy for brands and advertisers that want to stay competitive and in touch with consumers.
- 7. Track Everything • Not just numbers—insights. The --- Mobile Advertising Platform takes reporting and analytics further than ever before with comprehensive engagement tracking, measuring every aspect of campaign performance audience interaction, and breaking it down by your targeting parameters for ongoing optimization
- 8. Design Engaging Rich Media Ads Target The Perfect Audience • Men • Women • Business Men
- 9. Connecting with customers • One of the advantages of mobile marketing is that it is actually much easier to connect with your target customers than with traditional search engine marketing. That being said, you need to make mobile marketing a priority in your overall strategy in order to tap into that advantage. If you are running a sale or have a new offer, make sure you include it on your mobile site first because this is likely where your customers will look first. To drive response rates even higher, provide your users with an opt- in option to receive alerts for new offers.
- 10. Content marketing will be (even) bigger than ever • According to the B2B Content Marketing Benchmarks report, 93% of B2B marketers said they used content marketing in 2014, and 42% said they considered their strategy effective (up from 36% last year). • As marketers continue to see the benefits of their content strategies, money previously earmarked for search engine PPC, SEO and social media will be re-allocated to content marketing efforts. A major struggle, however, will be finding ways to stand out amidst the throngs of other content vying for attention. Case studies, video content, research-intensive content, and content that abides by the 12 quality metrics will be what gives businesses an advantage over their competitors. • ------
- 11. • Businesses will be increasingly willing to invest in mobile content, including creating short- form content that’s easily readable on mobile devices, understanding their audience’s mobile habits and putting more emphasis on video and visual content that’s easily consumed via mobile.
- 12. India 2nd Biggest Market Globally; Apple Rules Revenues • Mobile advertising volume in India grew the fastest in the world, climbing a record ... India has the world's fastest-growing smartphone market. • Mobile ad spending is on a tear. It will top $100 billion in 2016 and account for more than 50 percent of all digital ads for the first time
- 13. Social Share Ad Units • Go viral—Let consumers instantly share your interactive rich media experiences to major social sites and apps. • Using our mobile advertising tools, consumers can be prompted to share memorable ad experiences to their social network via any of the major social sites, including Facebook, Twitter, Pinterest, and Google+.
- 14. Email & Mobile Capture Ad Units • Use our mobile advertising tools to grow a list of email addresses and phone numbers to power your remarketing efforts, or drive opt- ins to target a captive audience with SMS post-campaign re-engagement.
- 15. YouTube video Marketing • YouTube takes the most powerful medium for connecting with the heart and mind - video - and elevates it from a one-way communication to a two-way experience by inviting brands and consumers alike to connect, curate, create and form community. • Find Your Most Valuable Audience • Tap into the passion of the (global) community. Engage your best, most hard-to-reach segments. Connect with those most likely to respond to what you have to say. • -----
- 16. Case Study • Take advantage of greater creative freedom and control. Create authentic, breakthrough experiences - across screens. Be part of what matters in content and culture. • Chevrolet launched a series of YouTube videos for the Chevy Sonic "Firsts" campaign, supported by a full suite of YouTube & Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increased brand lift and consideration. The Sonic became the best- selling sub-compact car in the US. Later, Chevrolet also retargeted its "Skydive" video against Red Bull"s "Stratos" video, leading to 9.7 million impressions, over 80,000 clicks, and a 93% standard in-stream video completion rate. • ---
- 17. THE GOALS • Build awareness and consideration amongst millennials born after 1980 • Drive consumer engagement • --
- 18. THE APPROACH • Created series of made-for-digital videos as part of integrated campaign • Used all TrueView ads formats, standard in- stream, YouTube homepage masthead, YouTube mobile roadblock, and the Google Display Network • Retargeted the Sonic Stunts "Skydive" video against Red Bull's "Stratos" live event video on YouTube, using standard in-stream • --
- 19. THE RESULTS • Increased brand lift and consideration within the target audience; Chevy Sonic became the best- selling sub-compact car in the US • Positive net change in subscribers on YouTube channel, one of the biggest increases in months • Skydive video targeted against Red Bull's Stratos led to 9.7 million impressions, over 80,000 clicks, and a 93% standard in-stream video completion rate
- 20. Place Your Ads With Top Pubilshers • B2B – Business insider, Bloomberg, Ibtimes, citysearch • Entertainment - Bet, Box, Boggle, • News- forbes, boston.com, Topix the score
- 21. Linked in • Target the Audience
- 22. Mobile Advertising Kind • SMS marketing • MMS • App-based marketing • Mobile web marketing • Location-based services • User-controlled media • Privacy concerns in mobile marketing • References • Banner Marketing • Image Ad • Gif. Banner Marketing • Animation marketing