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Mobile and Informal Learning: Trends for 2012
The document discusses the evolution of learning in the context of mobile and social technologies, highlighting the shift from traditional e-learning to more informal and interactive learning methods. It addresses the rise of mobile devices, the increasing importance of gamification, and the consumerization of employee expectations in the workplace. Additionally, it explores various applications of mobile learning and emphasizes the necessity for organizations to adapt their learning and development frameworks to leverage these advancements.
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Mobile and Informal Learning: Trends for 2012
- 1. From E-Learning toWe-Learning & m-LearningUnderstanding the Mobile and Social Learning MarketplaceJosh BersinPresident and CEOOctober, 2011
- 2. About UsBersin &AssociatesThe leading research and advisory services firm focused on enterprise learning and talent managementResearch PracticesLearning & DevelopmentLeadership DevelopmentTalent ManagementTalent AcquisitionStrategic Human ResourcesOfferingsComprehensive best-practice, trend, and vendor researchBenchmarking data and detailed case studiesTalent management and L&D training for HR and business leadersAdvisory services and consulting
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- 4. Research for ThisPresentation
- 5. When did theWorld Change?The Mobile, Borderless WorkplacePeerCandidateCustomerEmployeeManagerPartnerMentorContractor
- 6. Fundamental Shifts inTechnology
- 7. Explosion in MobileInternet Market
- 8. New Devices TransformingBusinessVolume: More than 1.3 billion mobile phones on the market todayTablets Rule: Apple sold 8 million iPads in Q2 alone, up from 14 million in all of 2010. Goldman Sachs estimates 55 million tablets sold in 2011, vs. 409 mm PCs.Constant Use: 34% of mobile phone users under the age of 34 “sleep with their mobile phones”Video: YouTube now delivers more hours of video each day than all the traditional networks combined, 69% of all web traffic todayPlatform Changes: Apple and Android expected to capture 73% of all mobile phone browsing in 2011 (but not in business yet)Gamification: The fastest growing application on mobile devices is games (23%)Big Data: Data traffic on mobile devices is growing at 54% cagr and 2/3 already have 3G, this is the decade of BigData.Consumerization: Employees expect the consumer experience they have at home at work.
- 9. How Rapidly Mobilehas Changedapps andlocation awareinternet devicesmart phoneportabletransportableVoice, TextGraphics, MouseVideo, Touch, Fingers
- 10. Tablets Start toTakeoverCameraLaptopVoiceMoviePlayerNewsReaderBookReaderRemoteControlGamePlayerSalesToolIn-StoreDeviceInventoryToolLearningTool
- 12. Mobile Devices NowUsed for Everyday Life
- 13. What would YouBe Willing to Give Up for a Week to Keep your Mobile Phone?Brushing teeth: 22%Sex: 33%Exercise: 54%Caffeine: 55%Gaming is now the fastest growing application on mobile devices
- 14. What does thismean for corporate learning?
- 15. Evolution of LearningSolutionsTechnology and Strategies have Evolved as Tools EvolveLearning PathsRole-BasedCompetency-BasedLearningCareer DevelopmentDeep SpecializationLeadership DevelopmentRich CatalogUniversityInstructional DesignKirkpatrickRapid E-LearningInformation vs. InstructionSearch, Collaboration, Community Information ArchitectureE-LearningGet Materials OnlineBlendedLearningCollaborative / SocialLearning, Content Mgt,Rich MediaInteractivitySimulationLMSE-Learning PlatformLMSEnterprise Learning PlatformLearning PortalBlogs, Wikis, Twitter,Mobile, and Social NetworksGet MaterialsOnlineExpand, BlendImprove E-LearningSolve TalentProblemsInformal LearningSkills & SpecializationMobile Internet EverywhereLocation awarenessInformation FeedsLearning and Performance Integrated20012004201120072015
- 16. The Traditional Waywe Think about Training…Learning ProgramsFormal Program Design(ADDIE or other)ApproachesOrganization, Governance, and ManagementLearning ArchitectureDisciplines of L&D(Instructional Design, Kirkpatrick, …)Tools and Technology(LMS, Development Tools, …)
- 17. The Modern ApproachLearningProgramsAudiences, Problems, and EnvironmentInformalFormallyDesignedTrainingSocialOn-DemandEmbeddedApproachesOrganization, Governance, and ManagementLearning Architecture 20% 80%DisciplinesNew DisciplinesTools and TechnologyNew Tools and TechnologyLearning CultureBersin & Associates Enterprise Learning Framework®
- 18. 3 Forms ofInformal LearningOn-DemandE-Learning Courseware
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- 38. GamesTypes of InformalLearningMobile as atransformationalopportunityMobile as an enablerMobile as an accelerator
- 39. What are someapplications for mobile learning?
- 40. Ever-Widening Range ofMobile Learning Applications
- 41. Keller Williams Realtym-Learningused for formal sales trainingU.S. franchise real-estate firm describes themselves as a coaching/training company that happens to be in the real estate business.Mobile extension to video in the classroom is now a mobile content library.MP3, MP4 file formats for audio and video download to mobile devices (iPod / iPhone, BlackBerry, media player)Core business skills, technology, leadership, inspiration, culture, events, and commercials now being distributed
- 42. AccenturePodcasting around theworldStrong need for on-demand access to easily consumable content.Leaderships wanted a channel to quickly refresh associates on timely topics.Low-cost ($3-$4 per person) podcasting using existing conferencing bridge system.Subscription or search access via mobile device.Minimal time, no new tools needed.96% reduction in cost over courseware80% reduction in cost over rapid e-learningIn first six months 20,000 employees used them
- 43. Kelley Executive Partnersand Coca-ColaAlternative Reality GameNeed to train Coca Cola managers and executives about how social media is being used by young customers around the worldCreated an alternate reality game (ARG) that combines social and mobile technologies, along with collaborative and competitive team problem-solving.21st century version of an interactive business simulation. Free technologies are used. Costs are the resources required for facilitating/coaching/instructional design.Most recent was over 4 days, included 16 executives.Used microblogs, blogs, YouTube videos, GPS, and smartphones to send and receive information from the game’s story.
- 45. Learning Integrated withApplicationsLearning Integrated into the Application
- 46. Learning Integrated intothe Application
- 47. Learning Integrated intothe Application
- 48. Learning Integrated intothe Application
- 49. What are thesolution providers to use?
- 50. The Mobile LearningMarketplaceA messy market which has been very long in coming….
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- 60. The Social LearningPlatform MarketSharepoint
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- 62. Internal PortalsLMS ProvidersFromBersin & Associates LMS2011 Industry Study – selected providershttp://www.bersin.com/Store/Details.aspx?docid=103313427
- 63. What are theconsiderations for mobile applications?
- 64. m-Learning-specific factors toconsider
- 65. General Questions forMobile Providers
- 66. Directions to Consider:CurrentState of e-Learning
- 67. Real-Time Collaboration andTraining:Laparoscopic Surgery TrainingSource: RPI
- 68. Video as PrimaryVideo– Desktop Teleconference, Mobile Video, TelepresenceSimultaneous Instructor and Virtual EducationSource: Vidyo, 2010Source: Human Productivity Lab and Cisco, 2006.Source: Apple, 2010.
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- 70. A New Setof RolesLetting go of the “Content Design and Delivery” RoleContent StandardsAuthoring ToolsContent System(s)Publishing ToolsInformation ArchitectureContentManager(Media)PortfolioManagerPerformanceConsultantTalentManagementExpertEmployeeCommunityManager(Interactions)Community ManagementSharing GuidelinesCultural ReinforcementRewards and FeedbackMonitoring and StandardsConnectionManager(Directories)Systems IntegrationInterface to IT standardsExpert Directories
- 71. The New L&DOrganization
- 72. Some closing thoughts…L&Dteams need to examine your readiness and tool setsDeveloping world leading in mobile adoption“e-” Learning“m-” Learning (‘e’ and ‘m’ losing relevance)Timeliness, proximity, versatility are keys to becoming a high-impact learning organization
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Editor's Notes
- #15 The traditional corporate training department…