Mobile App Basics for Beginners
1 like1,653 views
The document discusses the benefits of using a mobile app for meetings and events, emphasizing reduced carbon footprint, improved attendee communication, and enhanced interactivity. It outlines features to include in the app such as local maps, breakout session highlights, social networking options, and analytics to track usage. The text also addresses app development considerations, approval timelines for app stores, and strategies to encourage app usage among attendees.
Mobile App Basics for Beginners
- 1. Going mobile with your meetings & events The basic questions answered
- 2. Why do I need a mobile app?
- 3. Reduce your carbon footprint Use digital content Lower your print costs Help your attendees Keep everyone informed of event updates Drive interaction & networking opportunities
- 4. Why I want a native app
- 5. A native app runs directly off the device’s operating system and can be adapted for multiple devices. They can be accessed with no connectivity. For example, in planes, subways, and dead zones. They’re more effective with integration into special features like GPS and contact lists. Allow for push notifications. When you change your content, users can receive updates in real-time.
- 6. What should I include in my app?
- 7. Local maps with map points of local dining, entertainment, lodging, and points of interest. Depending on your event you may want to pinpoint your events locations, venues and/or routes. Highlight your breakout sessions and guest speakers & keynote speakers. Create a tab for your event sponsors and link to their sites. Offer opportunity to schedule appointments with exhibitors & sponsors.
- 8. Get your attendees chatting about your event with a social section. Will they be taking notes? Create a digital notepad. Make your attendee binder a digital one! Allow attendees to interact with each other via contact lists. Gamification will also help to drive participation.
- 9. Can I see who used my app, how it was used, and on which devices? Yes! Most apps will come with analytics. These analytics will allow you to see stats including: demographic of your users which mobile devices were used which sections of the app were used how much, when and how often how many downloads on each platform
- 10. Do I need HTML experience? Can someone build my app for me?
- 11. It will depend on which app provider you choose. Most native mobile app platforms do not require any html knowledge, IF they have a simple WYSIWYG editor which would look like a Word editor. Some apps may require some Javascript for special features. Yes, most providers can build the app for you. Keep in mind the cost will dramatically increase as will your timeline to receive the finished product. Building your own app my require some assistance, however the upside is that you are in control of your production schedule and you will save … big time!
- 12. If I’m using a native app, how long does it take for it to be approved?
- 13. The Google Play store has a speedy turnaround. Maybe 2 days max but remember times change and there’s no standard answer. The Apple App Store is much more strict. Remember, your app can be rejected in which case you will need to make updates and resubmit or file an appeal. Be sure to add some cushion space just in case this were to happen to you. Approval could take approximately 2-3 weeks but plan ahead and do not make last minute moves.
- 14. What if I want to make changes to my app?
- 15. Yes, you can usually make changes. Check to see if your app provider offers real-time updates and push notifications.
- 16. How can I make sure my attendees use my app? Social media is first and foremost the easiest & least expensive means of promotion. Post on Facebook, Twitter, Linkedin & LinkedIn groups, create a SlideShare, and post pictures on your Pinterest. When you send email communications about your event be sure to include app announcements.
- 17. Promote the gamification section of your app & get people excited (if applicable). Advertise your event in print media throughout the tradeshow or exhibit hall. Offer incentives or hold a contest through the app for app users only.
- 18. Want more information? Call us at 404.237.8945 Email us at [email protected] Visit us at www.signup4.com