Mobile app marketing - Latest Trends 2016
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Mobile apps have surpassed desktop internet usage, with over 50% of digital time now spent on mobile apps. Close to 1800 new iOS apps are launched daily on iTunes alone. In 2016, mobile marketers will focus on promoting apps through other apps, social media platforms like Instagram and Facebook that allow app installs, geo-targeting using smartphone sensors, and video which is increasingly consumed within apps rather than mobile websites. Tactics like push notifications, in-app discovery of other pages and features, and incentivized downloads through brand partnerships will continue to be important for acquiring and retaining mobile users.
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Mobile app marketing - Latest Trends 2016
- 1. Mobile App Marketing: What You Can Expect in 2016
- 2. A recent survey by Comscore reveals that the number of mobile-only internet users has surpassed that of desktop-only, with more than 50% spending their digital time on mobile apps. Close to 1798 iOS apps are being launched every day on iTunes alone.
- 3. “How to market a mobile app so that it gets the maximum attention, downloads and engagement?”
- 4. Mobile sites will give way to mobile app
- 5. An app bypasses the need to go on to the Internet and make a purchase. To the marketer, it provides the opportunity to hyper-personalize. Flipkart’s search results on mobile, automatically open in the app (if it is downloaded) or link to download it from Google Play in the SERP.
- 6. Not just ads but deep linking to internal pages
- 7. Mobile-app content now has the opportunity to rank on Google via mobile search. Businesses are, therefore, having to increase the number of deep links they are building to mobile-app content.
- 8. Apps will promote other apps
- 9. Apps coming from the same developers are promoting each other, such as Lenovo’s ShareIt promoting CleanIt and CloneIt, and TrueCaller promoting TrueMessenger app.
- 10. Usage of mobile-based social media
- 11. Instagram ads allows “Install Now” option for mobile users. Facebook & twitter ads have a similar option as well.
- 12. A multi-pronged approach to reach audience
- 13. 1. Send an in-app notification 2. If app is not open then marketers send Push Notification 3. If push notifications are disabled then Send an Email
- 14. Geo-Fencing & Geo- Targeting will take lead
- 15. The in-built features of smartphones, such as iBeacon, NFS, Bluetooth, WiFi, GPS, etc., would be used extensively to elevate marketing efforts, thus, requiring a major reshuffle in marketing investments.
- 16. Promotion through videos will not stay behind
- 17. Video usage on mobiles is increasing heavily, however this is all coming from app usage rather than videos present on a mobile website.
- 18. • Using QR codes for discovery, promotion, downloads and offers. • PPC advertising • App store optimization • Incentivized downloads by tying ups with brands to improve customer experience; for example, Dropbox offered additional cloud space to Samsung users if they installed the app on their mobile device. • Brand-App tie-ups for pre-installation and immediate discovery and engagement; for example, Apple and Samsung’s tie-up with Flipboard. Tactics from 2015 that will continue to rule
- 19. • App discovery would not be limited to app stores. So make your apps discoverable at all possible places. Have lots of pages on your apps and turn indexing on for search. • People use apps to survive from the daily grind. So if your apps provides continuous value then users are more likely to stick to it. In fact, 38% of the users are likely to install the app only when it’s essential to do so. However, half of them uninstall it once that task is done. • The easier it is to download, the better it is for marketers. Key Takeaways
- 20. Free Mobile App Marketing Guide You will learn • What are the features that can make your app stand-out? • What are the hacks for right mobile notifications? • How to create mobile notification for conversions? • How to reduce mobile app uninstalls? • What are the right number of push notifications and why? Download NOW