In 2013, 91% of the global population owned a mobile phone, with 80% of mobile time spent on apps, indicating a shift towards mobile internet usage. The document highlights the substantial number of apps available on various platforms, including 800,000 on the Apple App Store and 700,000 on Google Play Store, with most apps being free. It also provides demographic insights into app users across different regions, emphasizing the need for expert assistance in mobile app development.