Pekan Ristek, UI, dec 17, 2011




mobile apps - business & technology




Andri Yadi
andri (at) dycode (dot) com
@andri_yadi
about me
the ceo of
start my own company & code for food
4 years in a row
2011




        President
      id-ObjectiveC
    id-ObjetiveC@yahoogroups.com
The only (real) iOS developers community in
                  Indonesia
2011




Nokia Developer
  Champion
8 years in mobile development
a movie freak
a social mobile app
around movies and
cinemas
movreak for all mobile platforms
i’ll try hard not to take a side
there’s a (kind of) new comer in
         apps business
p s
         Ap
   b ile
Mo
the history of mobile devices




                 before iPhone            after iPhone

     1988                        2007       2010         ?




Motorola 4500x                   iPhone     iPad
how’s iPhone changed the mobile
           industry?




         adapted from : http://www.cultofmac.com/103229/how-iphone-changed-the-world/
the face of smartphone will never be
the same again
iPhone changed apps distribution
developer, developer, developer!




develop    test             distribute
multi-touch & gesture interface
kill physical keyboard & stylus
addiction to sensors
(accelerometer, magnetometer, gyro)
iPhone (iOS) changed Mac &
                      (possibly) desktop computing


          launchpad           natural
                              scrolling

full-screen                               multi-touch
apps                                      gesture


    Mac App
    Store                             resume


              auto save       mail
Operating Share Top Mobile Vendors        Operating Profit Share Top Mobile
             Q2 2007                              Vendors Q2 2011


                     1%
               7%         5%
                                                   15%
                               5%
          8%



    10%                                      11%




    10%                                      7%
                                                                    67%
                                    54%




          Apple                HTC                 Apple      HTC
          RIM                  Nokia               RIM        Samsung
          SE                   Samsung
          Motorola             LG
                                                                © asymco.com
these two may change the course of
mobile industry
4.6
      Billion
 mobile phones
70% of planet population
global smartphone penetration
is nearing 10% ∼ 600M




   42 sampled countries

                          © asymco.com
smartphone platforms share
                         sept 2011




non-smart & smartphone             smartphone

                                                © asymco.com
smartphone sales to pass computers in
2012 – Morgan Stanley

tablet sales to match desktop in 2013 –
Morgan Stanley


by 2013, mobile phones will overtake
PCs as the most common web access
device worldwide
– Merrill Lynch report


by 2015, feature phones in Japan will
vanish – GREE CEO Yoshikazu Tanaka
Pirates of Silicon Valley © 2001 Turner Network Television
Pirates of Silicon Valley © 2001 Turner Network Television
i need apps!
how to develop mobile apps?
windows phone 7




Silverlight & XNA
Visual Studio 2010 + WP7 Add-in
Expression Blend

or Windows Phone SDK
(VS2010 Express + Simulator + Expression Blend for WP7 + XNA Game
Studio + Advertising SDK)
Nokia - Symbian & MeeGo




C++
Qt SDK & Qt Creator IDE
Qt Quick (QML)
Nokia - Java




Series 40, S60, Symbian^3
NetBeans or Eclipse
Nokia SDK for Java (v1.1b)
(with in-app purchase)
Nokia - Web Runtime




HTML, JS, CSS
Nokia Web Tools (v1.5) for Series40
Symbian WRT
Nokia Mobile Web Components
Web-enabled app with Qt
Objective-C & Web Runtime
iOS SDK + Xcode
iOS Dev. Program
(to test on the devices & apps submission)

iOS devices would be cool!
Java, NDK, Web Runtime, Adobe Air
Android SDK
Eclipse + ADT Plugin
Android Platforms
Java
Eclipse + BB Java Plug-in
BlackBerry Java SDK (4.x - 7.x)
BB Smartphone simulator
Tips: download full installer
WebWorks
Ripple Emulator
Adobe AIR SDK
                BlackBerry WebWork SDK for tablet
BB Tablet OS    BlackBerry Native SDK for Tablet OS
   (aka. QNX)   BlackBerry Runtime for Android Apps
                VMWare to run the simulator
                Tablet OS image
Powerful

       C++




Hard                                              Easy




                               Java ME




                                         Mobile web
                        Weak
learn mobile apps platforms

iOS:
http://developer.apple.com/ios

Windows Phone 7:
http://create.msdn.com

Nokia Symbian & MeeGo:
http://developer.nokia.com

Android:
http://developer.android.com/

BlackBerry:
http://us.blackberry.com/developers/
local communities

iOS:
id-ObjectiveC@yahoogroups.com

Windows Phone 7:
http://geeks.netindonesia.net
dotnet@netindonesia.net

Nokia Symbian/Java/Qt:
http://nice.or.id

Android:
id-android@yahoogroups.com
developer golden rules
a huge, engaging consumer base
awesome development tools
application store
multiple ways of monetization
you wanna create mobile
 apps, how to monetize?
direct & indirect monetization


paid apps

in-app purchase                         advertising

e/m-commerce

digital goods                           offers

subscriptions                           referrals
premium content/
membership                              merchandise
donations
over 500 million downloads
                    50 million this christmas alone




but what’s angry bird business model, beside paid app?
merchandising!




1M shirts & 1M plush toys every month

20 million toys this christmas alone

plan to do their own 3D movie
movreak




paid app   free-mium
one more thing!
going B2B: it’s a huge market!
why?




it’s a hype!

competition, competition, competition

they don’t have mobile app developers
on their payroll

scarce skillful mobile app developers
b2b case study
client: Astra International
an app for AUTO2000 &
AstraWorldcustomers

we do for iOS, honeycomb,
blackberry

> USD50K, 5 resources
harlinger courant
a newspaper app for a newspaper
company in Netherlands

2 resources, >EUR10K
CIMBClicks Indonesia
2 resources, 5 days
> USD2,000
apps for principal
create our own apps, but
getting funded by principal
common practices



 do custom             do product
development           development
  (division 1)          (division 2)
DYCODE IS HIRING!
developers
WANTED!
CMO
WANTED!
UI/UX designer
WANTED!
my company do all mobile
platforms!

if you think you’re awesome,
either mobile developer guru
or still early learner, send your
awesome CV to
hrd [at] dycode.com
Mobile Apps - The Business & Technology

Mobile Apps - The Business & Technology