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Mobile appsvsmobilewebsites
1) Mobile devices are increasingly being used by millions everyday for activities like shopping, getting information, social media, and more. 2) The growth of mobile devices is dramatic, with over half of American adults owning smartphones and mobile internet access exceeding fixed connections. 3) A mobile strategy is important for businesses to engage customers, provide better service, increase traffic and exposure, and boost sales in the mobile era. Options include developing a mobile-responsive website, hosted mobile site, or custom mobile app.
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Mobile appsvsmobilewebsites
- 1. Mobilize & GrowYour Business: Mobile Websites vs. Mobile Apps Rita D. Robinette
- 2. Overview • Mobile APPeal • Growth of mobile devices •Future of mobile • Mobile strategy
- 3. Mobile APPeal • Smartphones and other mobile devices are used by millions everyday to: – Search for / purchase services and products –Read the Newspaper – Check bank accounts / pay bills – Make hotel reservations – Listen to music / watch video (1.5 million apps available in the Apple app store and Google Play) – Conduct social interactions (Facebook, Foursquare, etc.)
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- 5. Mobile APPeal • 1/3 of world population has Internet access • 2x as many people have mobile Internet access compared to fixed connections •70% of people in developed countries have Internet access • 7 billion people on earth • 6 billion cell phone subscribers Source: International Telecommunications Union, Measuring the Information Society (10-11-2012)
- 6. Growth of Mobile • 88% ofAmerican adults have a cell phone • 46% of all adults own a Smartphone • 44% of Smartphone owners access the internet on their device • 57% have a laptop • 19% of adults own a tablet • 19% have an eBook reader Source: PEW Research Center Did You Know?
- 7. The Future of Mobile • 2013: – Number of mobile-connected devices will exceed the world’s population •2017: – Mobile video will represent 66% of all mobile data traffic. – Tablets will account for more than 12% of global mobile data traffic. Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
- 10. Why Do I Need a Mobile Web Site or Mobile Web App? • The Speed of Business is Getting Faster – Customers expect instant responses –Customers expect better service – Customers & prospects expect to find my products or services 24/7 – Prospects expect easy access to information • Products / services • Business hours • Phone numbers / one click to call • Map/directions
- 11. Majority of Small Businesses Using Mobile Connected Devices Small Business Customers are using mobile devices to conduct business, too! 68% of smallbusiness use their mobile devices in tandem with their stationery / desktop computers to check messages, email and texts.
- 14. One Half ofall Local Searches are performed on Mobile Devices Customers who visit a mobile unfriendly site will likely go to a competitors site. With more & more people accessing websites through mobile web browsers, it’s time to Mobilize & Grow Your Business
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- 16. Mobilize & GrowYour Business • Engage customers – One click to call – Maps and directions – Share news – Video (YouTube) – Image gallery – Enable visitors to share information on your business via Facebook, Twitter, Google+
- 17. Mobilize & GrowYour Business • Offer better customer service & experience – Provide business hours – Call back (customers can request a call back) – Leave a message – Reviews / testimonials – Custom forms
- 18. Mobilize & GrowYour Business • Increase traffic (exposure for your business) – Highlight products / services – Offer coupons – QR Codes • Increase sales – One click to call – Custom order form – Shopping Cart (Paypal or Google Checkout) – Take reservations
- 19. Viewing a DesktopWeb Site with a Mobile Device • Navigation is difficult, if not impossible • Scrolling necessary to access information • Data downloaded too large for mobile devices • Contact information static
- 20. Desktop PC vs.Smartphone • Screen size 19” – 24” • Horizontal or sidebar navigation • Mouse clicks • Small check boxes / links • Images are large and static • Contact info is static • Screen Size 2.75” – 5” • Collapsible widgets / sliders • Finger taps • Large check boxes / links • Images adapt to browser size • Contact info interactive Desktop PC Smartphone
- 21. You need amobile-friendly website or app if you’re going to survive in this mobile world…
- 22. Primary Goal: • GetNoticed – You need to be found where customers are looking … on the mobile web • Get Listed – Being optimized for mobile will improve your listing in top search engines
- 23. Focus of MobileWebsite or App • Task oriented • Simplified navigation • Calls to action • Clickable phone number • Clickable address • Fast loading
- 24. Options to MobilizeYour Business • Build a mobile version of your website – Mobile Responsive Website – Hosted Mobile Website • Build a Custom Mobile or Web App • Think mobile in all your advertising campaigns or marketing efforts
- 25. Mobile-Ready Audit • Simplifythe web design to be mobile-friendly • Make sure mobile users can find what they want quickly & easily • Include big icons or buttons for navigation • Simplify content - shrink the text and use visual graphics or videos to convey your message
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- 28. Mobile Responsive Website Pros: •Highly optimized for all mobile devices • One site to develop & maintain • One URL Cons: • Still a bit “cutting edge” with vendors being difficult to find Cost: $800 & up, plus on-going maintenance of site & URL
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- 32. Hosted Mobile Site Pros: •Reach a more global audience • Highly optimized for mobile devices • Less expensive to build and maintain • Online tools to build and manage site • Link to or feed content from main website Cons: • Two websites / URLs to maintain Cost: $300 & up, plus ongoing maintenance of two sites / URLs
- 33. Custom Mobile Phoneor Web App
- 34. Native Apps vs.Mobile Apps NATIVE APPS MOBILE APPS Viewable by everyone with a mobile browser, regardless of their choice of hardware or operating system.
- 35. Custom Mobile Phoneor Web App • Needs to be focused on the end-user’s experience and expectations • Like desktop computer software • Store resources locally • Utilize the computing power and memory of the mobile device • Perform operations instantaneously • Can be tied into the functionality of the device (iPhone, Android)
- 36. Custom Mobile Site/ App Pros: • Content highly customized for your customers • Designed for a single screen size or a smaller range of sizes which gives greater design control over the user interface • Need to be promoted / advertised Cons: • Viewable only with appropriate device(s) • Requires an HTML5, Android or iPhone/iPad web developer • Ongoing maintenance by web designer • Updates may require submission approvals and require users to download updates Cost: $500 - $5K, plus monthly hosting fees of $30-$50 and ongoing maintenance of two site designs
- 39. Source: Dave Klein(Adobe)
- 40. Mobile Apps forBusiness Operations • Quickoffice Pro – All-in-One Microsoft® Office online / offline tools • Dropbox – cloud-based file storage that saves to your computers, phones and Dropbox website • Expensify – Ability to snap photos of receipts and categorize or sync them with your tax and accounting software • Evernote – Record and remember everything that happens (text, photos and audio notes)
- 41. Be Mobile or BeHistory
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