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Mobile First Indexing - SMX Advanced 2017 - Patrick Stox
This document discusses the history and rise of mobile phones and their impact on user behavior and search engine optimization. It traces the evolution of mobile phones from their invention to the development of smartphones and ubiquitous internet access via mobile devices. It notes that users now spend significant time on their phones and are heavily dependent on them. The document also summarizes Google's plan to transition to mobile-first indexing and the potential impacts this may have on websites that are not optimized for mobile or that have separate mobile sites. It provides recommendations for site owners to test their sites and prepare for the upcoming changes.
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Mobile First Indexing - SMX Advanced 2017 - Patrick Stox
- 1. #SMX #13A @patrickstox HowDid We Get Here? Mobile-First Indexing
- 2. #SMX #13A @patrickstox AlexanderGraham Bell This man started it all March 10, 1876 “Mr. Watson, come here — I want to see you.”
- 3. #SMX #13A @patrickstox MartinCooper - Motorola The first mobile phone call was made in 1973. He called rival Bell Labs.
- 4. #SMX #13A @patrickstox FirstSmartphone 1992 “Angler” – IBM Simon Touchscreen mobile phone and PDA Telephone calls Fax machine Emails Pager Calendar Clock Keyboard Address Book Notepad Maps Stocks News Notepad Stylus
- 5. #SMX #13A @patrickstox MobileWeb – Finally Internet Access! Nokia 9000 Communicator Finland 1996
- 6. #SMX #13A @patrickstox Everyone’sGot A Smart Phone.
- 7. #SMX #13A @patrickstox I’vealways wanted to present to a room full of people looking at their phones.
- 8.
- 9. #SMX #13A @patrickstox PeopleAre Seriously Addicted To Their Phones
- 10. #SMX #13A @patrickstox PeopleAre Seriously Addicted To Their Phones The average consumer checks his or her smartphone 46 times a day. http://blog.appannie.com/mwc-2016- top-stats-show-growth-mobile- market/
- 11. #SMX #13A @patrickstox Nomophobia Thefear of being without your mobile phone or losing your signal.
- 12. #SMX #13A @patrickstox NomophobicsShouldn’t Go To Finland Mobile phone throwing is a sport. Men’s record: 362.3 feet Women’s record: 175.6 feet
- 13. #SMX #13A @patrickstox WeSpend A Lot Of Time On Our Phones
- 14. #SMX #13A @patrickstox ~60%Of Searches Are On Mobile
- 15. #SMX #13A @patrickstox >50%Of Web Traffic Is Mobile
- 16. #SMX #13A @patrickstox NoMobile Site = Sad Panda (not the Algorithm)
- 17. #SMX #13A @patrickstox Mobile-OnlySite WAP cHTML WML XHTML-MP
- 18. #SMX #13A @patrickstox DifferentVersions Desktop/Mobile m. Separate mobile site Vary HTTP Header
- 19. #SMX #13A @patrickstox DifferentVersions Desktop/Mobile m. Separate mobile site Vary HTTP Header
- 20. #SMX #13A @patrickstox DifferentVersions Desktop/Mobile m. Separate mobile site Vary HTTP Header
- 21. #SMX #13A @patrickstox DifferentVersions Desktop/Mobile m. Separate mobile site Vary HTTP Header
- 22. #SMX #13A @patrickstox CheckThese Now Mobile friendliness Page speed Content matching Mobile navigation Mobile interstitials Security issues Indexing and robots directives Schema markup Hreflang, pagination, canonicalization
- 23. #SMX #13A @patrickstox ResponsiveWeb Design “If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.” https://webmasters.googleblog.com/ 2016/11/mobile-first-indexing.html
- 24. #SMX #13A @patrickstox IsEvery Site Responsive? Top 10k Top 100k
- 25. #SMX #13A @patrickstox IsEvery Site Responsive? Top 1Mil All
- 26. #SMX #13A @patrickstox ResponsiveWeb Design “If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.” https://webmasters.googleblog.com/ 2016/11/mobile-first-indexing.html
- 27.
- 28. #SMX #13A @patrickstox TestOne Of These Responsive Sites That Should Be Okay!
- 29. #SMX #13A @patrickstox TestOne Of These Responsive Sites That Should Be Okay!
- 30. #SMX #13A @patrickstox TestOne Of These Responsive Sites That Should Be Okay!
- 31. #SMX #13A @patrickstox TestOne Of These Responsive Sites That Should Be Okay!
- 32.
- 33. #SMX #13A @patrickstox WhatWas The Impact? Adobe’s Study: -12% BrightEdge: 21% decrease in non mobile-friendly URLs on first 3 pages Searchmetrics: average loss of rankings for the non-mobile friendly sites they measured was 0.21 positions
- 34. #SMX #13A @patrickstox WhatWas The Impact? Stone Temple Study
- 35.
- 36. #SMX #13A @patrickstox It’sa New Ball Game Deep linking App indexing PWAs AMP PWAs + AMP
- 37. #SMX #13A @patrickstox HowMany Sites Might Be Impacted? Majestic Top 100k Alec Bertram @KiwiAlec
- 38. #SMX #13A @patrickstox HowMany Sites Might Be Impacted? Majestic Top 100k 91% of these don’t use a vary HTTP Header Alec Bertram @KiwiAlec
- 39. #SMX #13A @patrickstox ThoseWere Homepages Other parts of the site are likely more neglected and on larger sites, there are more chances for things to go wrong.
- 40. #SMX #13A @patrickstox Surprise,Surprise. Mobile Sites Have: Less Links In Less Links Out Less Content
- 41. #SMX #13A @patrickstox WeDon’t Know What The Impact Will Be
- 42. #SMX #13A @patrickstox ThisGuy Might Gary Illyes @methode
- 43.
- 44. #SMX #13A @patrickstox IfYou Don’t Have a Mobile Site It’s time to make one.
- 45. #SMX #13A @patrickstox IfYou Have A Separate Site Now’s the time to check it and fix issues.
- 46. #SMX #13A @patrickstox IfYou’re Responsive Already. It’s time to think mobile-first! Be ready to test!
- 47. #SMX #13A @patrickstox WatchChanges. Check GSC Search Analytics. Losses in traffic and rankings will be likely indicators of problems and help you troubleshoot problem areas.
- 48. #SMX #13A @patrickstox LEARNMORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX
Editor's Notes
- #5 He called a competing telecom company. 10 hours of charge for 30 minutes of talk time