Mobile marketing for credit unions
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Rain is a full-service advertising agency specializing in mobile marketing for credit unions, ensuring compliance and effective targeting through first and third-party data. Their campaigns have successfully driven deposit acquisitions and offered engaging, user-friendly reporting. Rain also focuses on hyperlocal targeting, retargeting strategies, and engaging diverse demographic groups, providing real-time performance metrics to clients.
Mobile marketing for credit unions
- 1. MOBILE MARKETING FOR CREDIT UNIONS www.rainlocal.com
- 2. www.rainlocal.com Easy, safe, and compliant mobile marketing for credit unions WHY RAIN After just six weeks into our deposit acquisition campaign, the response we were getting exceeded expectations. We decided to see if it would work as well with a loan campaign too so that we could lend out those newly acquired funds. We’re pleased to say that both have worked very well. The campaign creatives and campaign reporting are fantastic and easy to navigate, and our weekly meetings and personal service show us that the company cares about our success. I recommend RAIN for your digital campaigns. MICHAEL POWERS CHIEF SALES OFFICER | GARDEN SAVINGS FCU “ RAIN is a full-service advertising agency that specializes in mobile marketing for credit unions, with federally-compliant ads that generate clear ROI. We help your institution attract, engage, and turn prospects into happy members. Our dedicated mobile experts will ensure your campaign is effective regardless of the initiative.
- 3. www.rainlocal.com Users spend an average of 70% of their media time on smartphones WHY MOBILE MARKETING According to April 2019 data, the global mobile population amounted to 4 billion unique users. Source: Statista As of 2019, apps count for over 90% of internet time on smartphones. Source: eMarketer Smartphones were the dominant way to watch online videos in 2018 at 62%. Source: TechCrunch 91% of adults have their mobile phones within arm’s reach 24/7. Source: Morgan Stanley Source: eMarketer
- 4. First & Third Party Data Targeting MOBILE MARKETING FOR CREDIT UNIONS www.rainlocal.com Whether your goal is cross-selling or new member acquisition, RAIN can help. 1ST PARTY DATA With offline device matching, RAIN will target existing members from your data list while they use their phones. 3RD PARTY DATA RAIN works with major providers such as Facebook and Google, as well as third-party data vendors who determine demographics based on browsing history.
- 5. Optimize your marketing spend by targeting your ideal customer based on multiple data points from trusted sources. RAIN works with major providers such as Facebook and Google, as well as third-party data vendors who determine demographics based on browsing history and expressed intent. Target Your Audience MOBILE MARKETING FOR CREDIT UNIONS www.rainlocal.com
- 6. Hyperlocal Targeting MOBILE MARKETING FOR CREDIT UNIONS www.rainlocal.com RAIN will target all your branches, including: • Oklahoma City Branch • Norman Branch • Amarillo Branch • Dodge City Branch • Wichita Branch RAIN will also target your competitors and other points of interest.
- 7. Static Ads RAIN will create a variety of different creative sets, including the most popular and effective ad sizes. Video Ads RAIN will use all video ads provided by the client. Creative Assets MOBILE MARKETING FOR CREDIT UNIONS www.rainlocal.com
- 8. Re-Targeting STAY PERSISTENT THROUGH www.rainlocal.com Re-targeting is a successful strategy for keeping your brand, products, and services in front of people who have already shown past interest in what you have to offer. Target mobile users who have previously visited your credit union’s website or landing page and stay present in their lives. GTM Containers Installing Google Tag Managers on your site will help you and the RAIN team attribute conversions. This is an easy and effective way to track the results of your mobile marketing campaign. Facebook Pixel This pixel allows RAIN to collect data that helps us track conversions from Facebook, optimize all ads, build targeted audiences for future campaigns, and remarket to people who have already taken action on your website.
- 9. RAIN helps you engage with your Hispanic audience by adjusting the imagery and language on all your creative assets. Deliver the right message, to the right person in a way that resonates the most with them. Target Your Hispanic Demographic MOBILE MARKETING FOR CREDIT UNIONS www.rainlocal.com
- 10. In addition to comprehensive monthly reports, RAIN provides you with your own campaign’s clicks, impressions, and clickthrough rates, as well as top-performing creatives and target locations in real time. Real-Time Results MOBILE MARKETING FOR CREDIT UNIONS