Mobile Moments 2016 - Adam Warbuton | Travelex
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This document discusses building engaging apps by focusing on the jobs users need to get done rather than just what they ask for. It recommends starting with a Minimum Lovable Product (MLP) rather than a Minimum Viable Product (MVP) by including features that deliver a delightful user experience. Microinteractions and small design details are important to consider. The speaker then describes how this approach helped two of their apps achieve higher conversion rates, retention, and upsell performance compared to other products. Recommended further reading on these topics is also provided.
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Mobile Moments 2016 - Adam Warbuton | Travelex
- 1. PRODUCT + DESIGN Building Engaging Apps in a Non- Engaging Space Adam Warburton/ @ProductAdam
- 2. PRODUCT + DESIGN Overview • What: Customersaren’talwaysright • How: Movingfrom MVP to MLP • Why: Outcomes
- 4. PRODUCT + DESIGN 2 apps in under 6 months Adam Warburton/ @ProductAdam
- 5. PRODUCT + DESIGN 2 (phenomenally successful)apps in under 6 months Adam Warburton/ @ProductAdam
- 6. PRODUCT + DESIGN Here’s how Here’s how…
- 8. PRODUCT + DESIGN JTBD – Jobs to be done Adam Warburton/ @ProductAdam
- 10. PRODUCT + DESIGN Product Design & Development should focus on: Asking users what they want Asking users what they find painful Matching market trends Understanding the jobs that users are trying to get done
- 11. PRODUCT + DESIGN “People don’t want to buy a quarter-inch drill. They want a quarter inch hole!” Theodore Levitt, American Economist
- 12. PRODUCT + DESIGN Storingcredit for future use Borrowing credit Transferringcredit in exchangefor goodsand services Transferring credit in a domestic currency Transferring credit in an alternative currency Transferring credit at a distance Transferring credit whilst present Adam Warburton/ @ProductAdam
- 13. PRODUCT + DESIGN Spend in… Plan Get Go Spend Return
- 14. PRODUCT + DESIGN 14 Adam Warburton/ @ProductAdam
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- 17. PRODUCT + DESIGN 17 Adam Warburton/ @ProductAdam
- 18. PRODUCT + DESIGN 18 Adam Warburton/ @ProductAdam
- 19. PRODUCT + DESIGN 19 Adam Warburton/ @ProductAdam
- 20. PRODUCT + DESIGN The end result Adam Warburton/ @ProductAdam
- 21. PRODUCT + DESIGN
- 22. PRODUCT + DESIGN “The minimumviable productis thatversion of a new product which allowsa team to collectthe maximumamountof validatedlearningaboutcustomerswith the leasteffort.” Eric Ries
- 23. PRODUCT + DESIGN “…that product which has just those features and no more that allows you to ship a product…” “…aboutcreating minimal products…” “…make it just goodenough to launch…”
- 24. PRODUCT + DESIGN Minimum Viable Product
- 25. PRODUCT + DESIGN Minimum Viable Product
- 26. PRODUCT + DESIGN
- 27. PRODUCT + DESIGNAdam Warburton/ @ProductAdam
- 28. PRODUCT + DESIGN Quality Time “Good enough” “Nice to have” “Not a priority” “Not goodenough” “Must have” 😱 😎 Adam Warburton/ @ProductAdam
- 29. PRODUCT + DESIGN Excellence ⧣ Perfectionism
- 30. PRODUCT + DESIGN MLP ⧣ Perfectionism
- 31. PRODUCT + DESIGN ”Don’t Suck” ”Be Delightful” 😀 😢 Opentheapp Homepage FindProducts ViewProductInfo AddtoBasket DeliveryInfo PaymentInfo Checkout CustomerSupport Delightful Experience Frustrating Experience Usable Adam Warburton/ @ProductAdam
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- 39. PRODUCT + DESIGN “We do not care enough about you or our app to tell you what we’ve done” Adam Warburton/ @ProductAdam
- 40. PRODUCT + DESIGN “We are loosing interest in our app” Adam Warburton/ @ProductAdam
- 41. PRODUCT + DESIGN “We care intently about ever element of our app” Adam Warburton/ @ProductAdam
- 42. PRODUCT + DESIGNAdam Warburton/ @ProductAdam
- 43. PRODUCT + DESIGN Outcomes • Higher ATV than .co.uk • 5x conversionof .co.uk • 2x the upsell rate • 30% day 7+ retention
- 44. PRODUCT + DESIGN Summary • Understandthe job, not the ask • Build for MLP, not MVP • Sweatthe small stuff
- 45. PRODUCT + DESIGN RecommendedReading • The Lean Startup– Eric Ries • Microinteractions:Designingwith Details– Dan Saffer • Build a Winning UX Strategyfromthe Kano Model– MTP Conference– Jared Spool • Sweatingthe ux details – UX London Conference– Stephen Anderson
- 46. PRODUCT + DESIGN Thank You. Adam Warburton/ @ProductAdam