Mobile polls eng
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This document discusses mobile research trends and a tool called MOBIETY. It notes that an increasing "mobile only" population doesn't use fixed phones. It outlines challenges with mobile research like delivery and privacy. MOBIETY is presented as a solution, allowing researchers to survey hard to reach audiences on mobile devices. The document reviews MOBIETY's testing, partnerships, and roadmap for expanding its panel, multimedia capabilities, and geographic coverage.
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Mobile polls eng
- 2. Contents 1. Trends: “mobile only” population 2. Problems: technologies used by researchers 3. Solution a) mobile polls: pro et contra b) MOBIETY – tool for mobile polls 4. Market
- 3. What’s going on? 4 100 000 000 2 342 000 000 1 734 000 000 1 618 000 000 1 300 000 000 850 000 000 600 000 000 N of owners worldwide
- 4. “Mobile only” population! People don’t use fix phone • EU 27% • Portugal 48% • Germany 11% • Russia 20% (?) • USA 20% • Australia 15%
- 5. Russia ~80% ~60% ~30% penetration rates in Russia, 2009
- 6. Mobile internet penetration, 2008 United States 15,6 United Kingdom 12,9 Italy 11,9 Russia 11,2 Spain 10,8 France 9,6 Germany 7,4 China 6,8 Brazil 2,6 India 1,8 0 5 10 15 20 % of mobile subscribers in the country
- 7. Researchers?
- 9. ?
- 10. Experience Russia, Brazil, Saudi Arabia, China, Spain, Egypt, South Africa, Germany, Thailand, India, United Kingdom, Indonesia, Italy, United States. Receive data from audiences on the go within minutes Using mobile phone technology to survey hard to reach people and markets Uses mobile phone technology to perform market research and run marketing campaigns to capture real-time responses Guideline on research via mobile research
- 11. Challenges 1. Delivering SMS 2. Respondents privacy 3. Tariffs variety 4. Lots of gadgets
- 12. Advantages 1. Coverage 2. Immediacy 3. Cost saving 4. Comfort 5. Accuracy 6. Personalization 7. Access to geo-data 8. Multimedia
- 15. Research market in Russia, 2009 $ 265,5 million Social research Market research
- 17. Done. Team Testing alpha • interfaces • prototype Partners Roadmap
- 18. In progress… • Establishment survey • Launch beta • Panel recruitment • Market invasion
- 19. Sales & marketing • Promoted as b2b tool • Moscow, S.-Petersburg – direct contact with top management • Regions – professional communities & self-care • Social buzz • Twi, FB, LinkedIn… • Speaking at key industry events • Publication of provocative articles
- 20. Aims. Plans. • Panel improvement for • 1mln+ cities • small towns • CIS • Not only mobile web • MMS • applications • 3G video
- 21. Just do eat! $ 265,5 million Social research Market research
- 22. Questions? =) LinkedIn.com/ru/zarinmk www.mobiety.org [email protected] [email protected] @zarin @mobiety