The document discusses the need for Collins Catering's website to be optimized for mobile and tablet devices. It notes that mobile web usage is growing faster than desktop, and that by 2015 mobile will dominate. It provides examples of companies like Southwest Airlines and Publix that have strong mobile-friendly websites, while others like TD Bank and Panda Express are lacking. The document recommends that Collins Catering jumpstart mobile website development by learning from the strong examples and prioritizing a streamlined, less-is-more approach that avoids Flash and is optimized for smaller screens with easy navigation.