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![Is your mobile experience driving away
potential candidates?
“I have stopped applying if
their mobile technology isn’t
up to par. That alone tells you
something about the
company’s priorities and
whether they are savvy.”
“[Mobile apply was] all easy
except uploading my resume
and it would not take it. I had
to hand deliver one to the
business.”
“Company websites are
impossible to use from an iPad
device anytime their careers
section is in Flash. Argh!”
#hiretowin | talent.linkedin.com](https://image.slidesharecdn.com/mobilerecruitingessentialswebinar1-131203191852-phpapp01/75/Mobile-Recruiting-Essentials-What-Candidates-Want-What-You-Must-Do-Webcast-9-2048.jpg)
Uploaded byLinkedIn Talent Solutions
Mobile Recruiting Essentials: What Candidates Want & What You Must Do | Webcast
The document discusses the significance of mobile recruiting, highlighting how professionals engage with career opportunities via mobile devices. It outlines key inputs such as candidate research and industry dialogue, and presents strategies for optimizing mobile experiences, including improving career site designs and communication methods. Furthermore, it notes the need for talent acquisition organizations to prioritize mobile recruiting and adapt to the growing mobile audience.
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Similar to Mobile Recruiting Essentials: What Candidates Want & What You Must Do | Webcast
Mobile Recruiting Essentials: What Candidates Want & What You Must Do | Webcast
- 1. • Mobile RecruitingEssesntials:
- 2. Meet your presenter LeelaSrinivasan Director of Marketing LinkedIn Talent Solutions @leelasrin Please submit questions in the WEBEX Chat Box to ALL PANELISTS Feel free to tweet comments with #hiretowin #hiretowin | talent.linkedin.com
- 3. 4 main inputsto our mobile point of view 1. Trends on LinkedIn.com 4. Dialogue with industry thought leaders 2. Candidate research (800 responses, US & UK, 2013) 3. TA research (3K+ responses, global, 2013) #hiretowin | talent.linkedin.com
- 4. Mobile recruiting –it’s ON How do professionals interact with career opportunities on mobile? 80 70 60 62 Passive Candidates 74 72 60 58 67 64 Active Candidates 53 45 50 43 40 30 24 20 22 21 11 10 0 Visited Viewed company careers in careers site inbox Browsed Browsed Applied to a Uploaded Downloaded careers on careers on job resume company networks job board app sites #hiretowin | talent.linkedin.com
- 5. Mobile recruiting –it’s ON How do professionals interact with career opportunities on mobile? 80 70 60 62 Passive Candidates 74 72 60 58 67 64 Active Candidates 53 45 50 43 40 30 24 20 22 21 11 10 0 Visited Viewed company careers in careers site inbox Browsed Browsed Applied to a Uploaded Downloaded careers on careers on job resume company networks job board app sites #hiretowin | talent.linkedin.com
- 6. Different devices servedifferent purposes for different audiences How do professionals interact with career opportunities on mobile? Active candidates Passive candidates 68% Career sites 72% Inbox Soc/prof 58% Inbox 60% Career site LI profiles 62% 74% Soc/prof Soc/prof networks 69% Job sites 71% Inbox smartphone 82% tablet 50% Career site 50% LI profiles 52% Inbox 62%
- 7. Different devices servedifferent purposes for different audiences How do professionals interact with career opportunities on mobile? Active candidates Passive candidates 68% Career sites 72% Inbox Soc/prof 58% Inbox 60% Career site LI profiles 62% 74% Soc/prof Soc/prof networks 69% Job sites 71% Inbox smartphone 82% tablet 50% Career site 50% LI profiles 52% Inbox 62%
- 8. How talent acquisitionorganizations globally feel about mobile recruiting NOT a top priority 49% Don't know where to start 29% Careers site is mobile optimized 21% Looking to invest in tools 20% Job postings are mobile optimized 18% Have adequately invested 13% 0% 20% #hiretowin | talent.linkedin.com 40% 60% 80% 100%
- 9. Is your mobileexperience driving away potential candidates? “I have stopped applying if their mobile technology isn’t up to par. That alone tells you something about the company’s priorities and whether they are savvy.” “[Mobile apply was] all easy except uploading my resume and it would not take it. I had to hand deliver one to the business.” “Company websites are impossible to use from an iPad device anytime their careers section is in Flash. Argh!” #hiretowin | talent.linkedin.com
- 10.
- 11. The 3 pillarsof mobile recruiting through the candidate’s eyes Learn Apply #hiretowin | talent.linkedin.com Engage
- 12. Mobile recruiting strategy:build the foundation With special thanks to the pros Phil Hendrickson Brett Underhill Vildan Stidham Manager of Global Talent Sourcing Strategy Starbucks Coffee Company Director, Recruiting Programs Prudential Financial Divisional Vice President, Global Talent Acquisition Abbott Laboratories
- 13. 1. Understand howprospects interact with you via mobile; benchmark vs. others What % of your career site traffic is via mobile? How does that compare to % overall site traffic via mobile? What’s the rate of conversion to applicant via desktop vs. mobile? How discoverable are your jobs via mobile search? How shareable are your jobs via mobile? What’s the competition up to? BUILD THE FOUNDATION
- 14. 2. Start small Partnerwith different parts of the business to achieve success. Example: McDonalds BUILD THE FOUNDATION
- 15. 3. Set successmetrics and KPIs Track: • Growth of mobile traffic to your careers site and jobs. “Don’t try to do it all. Know what your business needs are and prioritize mobile solutions per these needs.” - Vildan Stidham, Abbott • What % of candidates start vs. finish a job application. • Interaction patterns with your mobile properties according to device type. • Whether you are able to follow candidates from source to hire. BUILD THE FOUNDATION
- 16. Pillar 1: Learn Top5 things candidates look for on your career site Current job openings Culture description Company history Benefits Employee profiles 0% 20% 40% 60% 80% Optimize your careers site • • • • Use mobile responsive design; stay away from flash Keep it short and sweet Make sure all your forms/links work on mobile Include the TOP 5 things candidates want to see #hiretowin | talent.linkedin.com 100%
- 17. Pillar 1: Learn Optimizeyour jobs Example: Starbucks #hiretowin | talent.linkedin.com
- 18. Pillar 1: Learn Optimizeyour email/ InMail messages 5 Rules of mobile clarity: 1. Keep your sentences short 2. Keep your paragraphs short 3. Spell out ‘why them’ 4. Include an obvious call to action 5. Make every word on the screen count! #hiretowin | talent.linkedin.com
- 19. Pillar 2: Apply Topreason why professionals have not applied to a job via mobile devices All respondents (passive and active) No resume stored 40 Haven't been looking 37 Customize resume 30 Needed more time 18 No interesting job 16 No mobile apply option 15 Tried but took too long 13 Over 50% of active candidates surveyed haven’t applied Tried but too complex 10 because they don’t have a resume stored Went via my network 6 0% 20% #hiretowin | talent.linkedin.com 40% 60% 80% 100%
- 20. Pillar 2: Apply Optimizeyour mobile apply process • • If possible, eliminate the requirement for resume and cover letter uploads Allow candidates to submit a complete LinkedIn profile in lieu #hiretowin | talent.linkedin.com
- 21. Pillar 3: Engage 1.Communicate with candidates immediately, even on the go 2. Communicate with hiring managers 3. Provide an innovative on-site experience Send SMS messages with traffic alerts the morning of the interview Provide on-site interviewees with an iPad full of employer branding videos, interviewers’ LinkedIn profiles etc. #hiretowin | talent.linkedin.com
- 22. Pillar 3: Engage Understandwhen your candidates are looking at you 36% of smartphone users research career opportunities during their commute. 51% do so on their lunch or coffee break. 80% of tablet users research career opportunities at home after work #hiretowin | talent.linkedin.com
- 23. Pillar 3: Engage Understandwhen your candidates are looking at you 36% of smartphone users research career opportunities during their commute. 51% do so on their lunch or coffee break. 80% of tablet users research career opportunities at home after work Think about WHEN you’re publishing great career content #hiretowin | line of sight! Be in their talent.linkedin.com
- 24. Example: Targeted StatusUpdates on LinkedIn 71% of company followers on LinkedIn are interested in career opportunities at companies they follow. #hiretowin | @hireonlinkedin
- 25. LinkedIn & mobile:the facts 90 LinkedIn profiles viewed every second via mobile device 38% of LinkedIn’s monthly visitors now via mobile apps 30% of LinkedIn’s monthly unique job viewers on mobile devices #hiretowin | talent.linkedin.com
- 26. The mobile candidateexperience on LinkedIn Many key elements of the LinkedIn experience are already optimized for mobile Recruiter Mobile Job Posts InMail Messages ENGAGE Mobile Work With Us Ads APPLY LEARN Sponsored Jobs #hiretowin | talent.linkedin.com
- 27. The ultimate goal:one device-agnostic candidate journey “ The common mistake is to see mobile recruitment as a one-time investment. Our biggest success is the fact that we made mobile recruitment part of our organic growth.” – Vildan Stidham, Abbott #hiretowin | talent.linkedin.com
- 28. For more details,download our new free Mobile Recruiting E-book http://lnkd.in/mobile-recruiting #hiretowin | talent.linkedin.com