Mobile trends and impressions
1 like•430 views
The document discusses mobile software trends, including the history and convergence of mobile operating systems like Android, iOS, and Windows Phone. It summarizes key points about each platform and how the industry is shifting as mobile devices take on more traditional computer functions through powerful processors and "screen + experience" designs. The rise of virtualization technologies and cloud-based services are changing how mobile software is developed and delivered across a variety of devices.
Mobile trends and impressions
- 1. Mobile Trends and Impressions Shafaq Abdullah [email protected] @shafaq110 © 2012 Zenprise, Inc. All rights reserved. 1
- 2. Agenda • History of Mobile Software Revolution • Convergence • Mobile OS Trends: Android, iOS, WinPhone 7 © 2012 Zenprise, Inc. All rights reserved. 2 © 2011 Zenprise, Inc. All rights reserved. 2
- 3. Software: new era for telcos and OEMS New innovation rules © 2012 Zenprise, Inc. All rights reserved. 3 © 2011 Zenprise, Inc. All rights reserved. 3
- 4. Worlds apart:Telecom and Software Industry Telecom world Software world Services Comms-centric Entire needs portfolio Risk-taking Predictability/ de-risking Entrepreneurship/uncertainty Innovation path 100s of close partners 100,000 of dev Process Waterfall Agile For Start “Sign an NDA” “Download SDK” © 2012 Zenprise, Inc. All rights reserved. 4
- 5. Maps of OEMS: PostAndroid era © 2012 Zenprise, Inc. All rights reserved. 5
- 6. Convergence = screen + experience © 2012 Zenprise, Inc. All rights reserved. 6
- 7. Web 3.0 = web apps ? • Web apps proliferation by web benefactors Google, Microsoft, Apple… • Webkit adaptation on more than half a billion handsets till 2011 half • By leveraging web technology, dev community comes free • Reduces dev costs for cross-platform apps in mobile, tablet, PC, TV, automotive © 2012 Zenprise, Inc. All rights reserved. 7
- 8. Web app vs Native app © 2012 Zenprise, Inc. All rights reserved. 8
- 9. Battle for Ecosystem © 2012 Zenprise, Inc. All rights reserved. 9
- 10. Mobile Businesses Business and Software Apple: Iconic, Control over user experience with premium Apple = Device + Software + Online Store Apple = Dell + Microsoft + Gap Goolge : Freemium Flatten (Android , Chrome OS) Expand (Google Docs, Map, Google Chat, Google Voice, Gmail, Google+ …) Mine Hardware: © 2012 Zenprise, Inc. All rights reserved. 10
- 11. Android OS • Android = OS + middle-ware + application • Open Source developed by Google and OHA • Linux 2.6 kernel with enhanced memory and security extension • Libraries (such as libc) in C/C++ to be used by framework • Application Framework exposes API • Applications developed using Java © 2012 Zenprise, Inc. All rights reserved. 11
- 12. Android OS 4 NFC Wifi-Direct Enterprise • VPN Service VpnService • Device Policies • Certificate Management KeyChain © 2012 Zenprise, Inc. All rights reserved. 12
- 13. SmartPhone getting smarter Phone Wallet Keys Two are going away. Pick One! © 2012 Zenprise, Inc. All rights reserved. 13
- 14. Where we are with Android • Android OS: dozens of devices • Fragmentation or “Differentiation” © 2012 Zenprise, Inc. All rights reserved. 14
- 15. Virtualization on Mobile • Same but different than Desktop VM • OKL4 Microvisor © 2012 Zenprise, Inc. All rights reserved. 15
- 16. Virtualization in Android © 2012 Zenprise, Inc. All rights reserved. 16
- 17. Virtualization • Cost Reduction • Android Updates and Fragmentation • Security • End-User experience © 2012 Zenprise, Inc. All rights reserved. 17
- 18. Quasi Virtual OS EnterPrise Enterprise App1 App2 Package Notification Content Manager Manager Provider Libs Dalvik VM Enterprise-enabled Android OS Linux Kernel © 2012 Zenprise, Inc. All rights reserved. 18
- 19. Ubuntu Mobile © 2012 Zenprise, Inc. All rights reserved. 19
- 20. New MDM paradigm:Granular functionality control Facebook trying to access Contacts Grant only personal and not business Facebook trying to access location information Always denied © 2012 Zenprise, Inc. All rights reserved. 20
- 21. Ubuntu Mobile © 2012 Zenprise, Inc. All rights reserved. 21
- 22. Kindle-Fire : A Content-consuming device • Is it Android-based or Android-compatible ? • KDK not availalbe publicly • App submission processs in controlled resmbling like that of iPhone • Amazon leveraging its Web Services © 2012 Zenprise, Inc. All rights reserved. 22 © 2011 Zenprise, Inc. All rights reserved. 22
- 23. AWS Demo © 2012 Zenprise, Inc. All rights reserved. 23 © 2011 Zenprise, Inc. All rights reserved. 23
- 24. AWS Demo © 2012 Zenprise, Inc. All rights reserved. 24 © 2011 Zenprise, Inc. All rights reserved. 24
- 25. Platform Comparison Windows Phone Android iOS UI and Features • Feature-based UI • Application Based • Application Based • Limited Multi-tasking • Open Platform • Limited Multi-tasking • Quality Guarantee • Fragmentation • Controlled HW/SW • “Small Tablets” • Controlled HW/SW Communication • 4G “is coming” • LTE/4G • No 4G (battery) (Ballmer) • Voice turn-by-turn • Siri • HTC LTE announced • NFC Notable • Free Office • Live Wallpaper • Huge App Market Applications • No MDM (consumer • Large Free App • Gets Apps First focus) Market • Local Scout Market (US) • 1.7% • 47% (steady) • 43% (growing last Q) • No Tablet (Win8) • Fragmented Tablets • Sales in spikes • Amazon Fire-on Fire? • Tablet “Standard” 60% © 2012 Zenprise, Inc. All rights reserved. 25
- 26. Mobile in the Home • iOS Apple TV / Android Google TV (desktop replacement?) - Access Corporate Data - Corporate control? • Appliances (Android) © 2012 Zenprise, Inc. All rights reserved. 26 © 2011 Zenprise, Inc. All rights reserved. 26
- 27. RFID/NFC Payments / Access Control • Credit Card Replacement – Possible Corporate Use - Payment Limits - Approval Process - Expense Report • Replacement for Keys - Home keys - Hotel Room keys • Office/Location Access Control - By Location - By Role - By Time • Tracking © 2012 Zenprise, Inc. All rights reserved. 27 © 2011 Zenprise, Inc. All rights reserved. 27
- 28. Convergence = screen + experience © 2012 Zenprise, Inc. All rights reserved. 28
- 29. Conclusions • LTE will be main stream, telecom on way to become bitpipes • Smartphones going from 2-horse to 3-horse race • Virtualization or Quazi Virtualization are promising • SaaS Model is the way to go • Mobile payments, privacy, security, corporate data make MDM even more hot © 2012 Zenprise, Inc. All rights reserved. 29 © 2011 Zenprise, Inc. All rights reserved. 29
- 30. References http://www.ok-labs.com/solutions/what-is-mobile-phone-virtualization http://people.canonical.com/~ogra/mobile/ http://www.visionmobile.com/ © 2012 Zenprise, Inc. All rights reserved. 30