MobileTechCon 2011 Mainz / Germany
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The document summarizes the MobileTech Conference 2011 held in Mainz, Germany. It discusses challenges in the mobile market, including the evolution of the mobile web from technologies like WML and i-mode to full HTML5 support. It presents statistics on the top mobile brands in Germany, Austria and Switzerland which are dominated by Samsung, Apple, and HTC. Charts show the increasing popularity of Android phones like the Samsung Galaxy S2 and fragmentation in mobile web standards.
MobileTechCon 2011 Mainz / Germany
- 1. MobileTech Conference 2011 | Mainz Geräte, Plattformen, Versionen Neue Herausforderungen im mobilen Markt Roland Gülle
- 2. Whats the problem with the mobile web? Lets start some research.
- 3. Web Standards Web standards is a general term for the formal standards and other technical specifications that define and describe aspects of the World Wide Web. In recent years, the term has been more frequently associated with the trend of endorsing a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods. http://en.wikipedia.org/wiki/Web_standard
- 4. Web Standards Unfort someti unately mes is reality t h an s a little Web standards is a general term for the formal standards and other tanda slower technical specifications that define and describe aspects of the World Wide Web. In recent years, the term has been more frequently rds. associated with the trend of endorsing a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods. http://en.wikipedia.org/wiki/Web_standard
- 5. What happend in the mobile web in the last years?
- 6. The evolution of the mobile web WML
- 7. The evolution of the mobile web WML i-mode CHTML
- 8. The evolution of the mobile web WML i-mode XHTML/ CHTML MP
- 9. The evolution of the mobile web WML i-mode XHTML/ Full Web CHTML MP Browsing
- 10. The evolution of the mobile web WML i-mode XHTML/ Full Web CHTML MP Browsing
- 11. Result: Fragmentation in the (mobile) web. And you have to care about it.
- 12. Hey, its 2011! Android, iOS & HTML5 rules the web.
- 13. Get some real numbers.
- 14. metrics: base source: fitml.com date: 08-10/08-11 sites: > 300 page impressions: 226.245.327
- 15. Handsets
- 16. Brands: Germany/Austria/Switzerland 50% 45% 40% 35% 30% 25% 20% 2010 15% 2011 10% 5% 0% e ng TC ia on n LG a l i Ta pl io ol ok su ss H Ap ot or N ic m M ot Er Sa M In ny h rc So ea es R http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
- 17. 0% 10% 20% 30% 40% 50% iP 60% h G on T e iP -i90 G od 00 T- To I9 uc 10 h 0 De G al sire ax G yS T- S8 2 G 50 T- S5 0 2 W 30 http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png D ildfi es re 58 ire 00 H Xp D re ss N 8 M N usic 97 m in i E7 1 H D 2 N 97 Ta il Handsets: Germany/Austria/Switzerland 2011 2010
- 18. Brands: South America Prozent Apple Nokia Research In Motion Samsung Sony Ericsson Motorola HTC Alcatel LG Huawei Tail http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
- 19. Handsets: South America 60% 50% 40% 30% 2010 2011 20% 10% 0% ne ch 20 3 00 1 0 00 95 00 0 00 82 05 l ic i Ta E6 E7 80 00 us u ho 85 3- 98 N 97 97 N 32 To T- i9 M C iP U T- ry ry ry ry O ss od er er er G er re iP kB kB kB kB Xp ac ac ac ac 00 Bl Bl Bl Bl 58 http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
- 20. Brands: Africa Prozent Nokia Samsung Sony Ericsson Apple Research In Motion LG HTC Huawei Fly ZTE Tail de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
- 21. Handsets: Africa Prozent iPhone N2700 5130 XpressMusic E71 E63 C3-00 6300 2330c X2-01 5800 XpressMusic Tail de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
- 23. OS: Germany/Austria/Switzerland Prozent 2010$ Prozent 2011$ http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
- 24. iOS: Germany/Austria/Switzerland 30% 25% 20% 15% 2010 2011 10% 5% 0% 4.35 4.33 4.21 4.1 4.34 3.13 4.31 4.32 4.3 3.12 4.01 4.0 4.02 3.0 1.0 2.21 3.1 3.01 3.21 Tail http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
- 25. Android: Germany/Austria/Switzerland 50% 45% 40% 35% 30% 25% 2010 2011 20% 15% 10% 5% 0% 2.33 2.2 2.21 2.1 2.22 1.6 2.34 0.3 1.5 Tail http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
- 26. OS: South America Prozent 2010$ Series40 Prozent 2011$ Series40 http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
- 27. OS: Africa PI Nokia OS Nokia OS (inkl. S40) inkl. Symbian Apple iOS Android RIM BlackBerry Samsung SHP Sony Ericsson W Series Tail de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
- 28. Browsers
- 29. Browsers: Germany/Austria/Switzerland (DACH) Prozent Apple Mobile Safari 2010$ Nokia BrowserNG >60$$ OSS browser$ Access Netfront Open Handset Alliance Android Build-In Tail Prozent 2011$ Apple Mobile Safari >90$$ browser$ Open Handset Alliance Android Build-In Tail http://de.wikipedia.org/w/index.php?title=Datei:D-A-CH.png
- 30. Browsers: South America Prozent Apple Mobile Safari Opera Mini Open Handset Alliance Android Build-In Research In Motion Browser OSS Nokia BrowserNG Microsoft Mobile Internet Explorer Access Netfront Opera Mobile http://de.wikipedia.org/w/index.php?title=Datei:South_America_on_the_globe_(white-red).svg
- 31. Browsers: Africa Prozent Opera Mini Nokia Mobile Internet Client Access Netfront Apple Mobile Safari OSS Open Handset Alliance Android Build-In Nokia BrowserNG Openwave Mobile Research In Motion Browser Teleca Obigo Tail de.wikipedia.org/w/index.php?title=Datei:Africa_on_the_globe_(white-red).svg
- 32. Enough Numbers!
- 33. In Mobile, fragmentation is forever. Deal with it. in AdMob and GetJar Richard Wong, Investor
- 34. Why?
- 35. regions, people and situations require a di!erent use of services.
- 36. Innovation in mobile is fast. The technology adaptation lifecycle generates fragmentation at the user base. Time Technology Users Crossing the Chasm by Geo!rey A. Moore http://en.wikipedia.org/wiki/Crossing_the_Chasm
- 37. Web or App?
- 38. App ≠ Web The more you limit an o!ering, The more comprehensive your the easier it gets to access it content gets the more meaningful through an App. it gets to access it through the Web. “Apps are like Songs“ “Cool URIs don't change“ Daniel K. Appelquist Tim Berners-Lee http://www.torgo.com/blog/2009/06/apps-are-like-songs.html http://www.w3.org/Provider/Style/URI
- 39. WebApps ≠ Web Sites http://pinchzoom.com/posts/anatomy-of-a-html5-mobile-app „Budget appropriately. This is not a website, and it will cost you a lot more.“
- 40. Summary.
- 41. Good News: Everyone is moving to HTML5 http://www.slideshare.net/sevenval/why-html5-is-getting-on-my-nerves
- 42. Bad News: You still have to do it.
- 43. The challenge is redefined. Keep it running on all handsets/ browsers (including the older ones).
- 44. The challenge is redefined. Keep it running on all handsets/ browsers (including the older ones). keep your site/app „state of the art“! (...and don‘t break it.)
- 45. thank you! @sevenval @fitml Rock the mobile web, try our platform: http://fitml.com http://www.flickr.com/photos/akira_1972/4376398576 http://www.flickr.com/photos/ethanhein/2298278791 http://www.flickr.com/photos/baldheretic/2902896742 http://www.flickr.com/photos/garryknight/4888370567 http://www.flickr.com/photos/novecentino/1020778171/ http://www.flickr.com/photos/tbrg-dan/3802885100/ http://www.flickr.com/photos/spitzgogo/286917522 http://www.flickr.com/photos/pand0ra23/5176011116 http://www.flickr.com/photos/mybloodyself/2876923509 http://www.flickr.com/photos/voxpelli/2954947277 http://www.flickr.com/photos/brykmantra/29475958/ http://www.flickr.com/photos/jenosaur/5313047889 http://www.flickr.com/photos/ronbennetts/5516621911 http://www.flickr.com/photos/matalyn/414083243 http://www.flickr.com/photos/timparkinson/2436223445 http://www.flickr.com/photos/luthercollegearchives/1484927223 @rolandguelle