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Mobilize
The document discusses the significance of mobile technology in modern society, highlighting that mobile devices have become central to communication and content consumption. It notes that a majority of adult Americans own smartphones and frequently engage with mobile content, emphasizing opportunities for businesses to leverage mobile diversity. The presentation by Tomer Cohen from LinkedIn underscores the need for a mobile-first approach in product development and marketing strategies.
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Mobilize
- 1. #Mobilize Tomer Cohen Mobile GroupProduct Lead, LinkedIn @cohentomer
- 2. no·mo·pho·bi·a (noun) : apathological fear or dread of not having one's mobile phone
- 3.
- 4. % of traffic/ revenue mobile moment time
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- 7. Mobile is anopportunity. Leverage mobile diversity. Mobile first. Platform first.
- 8. Mobile is changingthe world Television 1950 Internet Mobile 1990 2000 Mobile is the 7th mass media revolution
- 9. Smartphone Internet PC Television Telephone 100% 90% % of ownership– USA 80% 70% 60% 50% 40% 30% 20% 10% 0% 0 10 20 30 40 50 60 70 80 Number of years since inception Source: Chart adapted using data from 2009 edition of Forbes magazine, emarketer.com and KPCB Internet Trends 2011 90 100 110 120
- 10. 82% of U.S.adults own a cellphone. 91% of them have their phone within arm’s reach. Source: http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx
- 11. Mobile is changingthe world 2012 2016 PC Tablet Per day… 378K 1.3M Smart phone = 100M Sources: IDC March 2012, Gartner April 2013, Every day there are 4.5x new mobile devices sold than babies born! 371K
- 12. On mobile, contentis king On mobile, content is king 78% EMAIL 57% GENERAL SEARCH 73% WEB BROWSING 46% LOCAL SEARCH 64% MAPS/DIRECTIONS 44% READ NEWS, SPORTS 60% GAMES 37% WATCH TV/VIDEO Source: IDC “Always Connected” Report - https://fb-public.app.box.com/s/3iq5x6uwnqtq7ki4q8wk Smartphones are the central social, communication, and information tool in people’s lives
- 13. Desktop Phone Television Phone leads dailycontent consumption across desktop, television and tablet. Source: http://www.brafton.com/news/global-content-consumption-dominated-by-the-web-mobile-on-top
- 15. Mobile is anopportunity. Leverage mobile diversity.
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- 18. Who are our(mobile) users?
- 19.
- 20. Always on withmobile
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- 24. Email Location Device Type Organic vs. Transactional Operating System App Version User Segmentation Time Native vs. TouchWeb A lot to track = A lot to gain Screen Size Price Point Connectivity
- 25. More than 51%of emails are opened on Mobile Make it… Simple to Read Easy to Tap Easy to Scroll Before After
- 26. More than 51%of emails are opened on Mobile Make it… Easy to Land
- 27. Native vs. HTML5 Organicvs. Transactional Updates vs. Over-the-Air AB Experimentation OS Permissions Access Push Notifications Engagement Payments
- 28. Constant state ofreinvention Apr 2013 Oct 2013 LinkedIn Phone LinkedIn Tablet
- 29. Every app shouldfulfill a wish
- 31. Mobile is anopportunity. Leverage mobile diversity. Mobile first. Platform first.
- 32.
- 33. 1. App Permissions- Opt in vs. Opt out
- 34. 2. Organic vs.Transactional Behavior
- 35. 3. Walled Gardenvs. Open Playground
- 36. Mobile is anopportunity. Leverage mobile diversity. Mobile first. Platform first.
- 37. Thank You! Tomer Cohen MobileGroup Product Lead, LinkedIn @cohentomer