Module 2
SESSION 2:
The Importance of a Statement of Strategic Intent
John Pisapia
Florida Atlantic University
Tony Townsend
Griffith University
Principals as Strategic Leaders
When opportunity
comes, it's too late to
prepare! –
Henry Ford
Key Assumption
Structural Components Process Components
 Navigating
Committee
 Work plans
 Data Types
 Statement of Intent
 Design Team
 Transparency
 Situational Analysis
 Look Outside
• Stakeholder Analysis
 Look Inside
 Strategic Listening
 Social Intelligence
 Learn
 Strategic Conversations
 Analysis/Decision Making
Let’s Recap
The Structural and Process Components of Strategic Thinking
√
Strategic Leaders Find the Future and Make it Happen!
The SL Methodology
The Statement of
Strategic Intent
In this PaSL session,
we provide a
description of the
parts of a statement
of strategic intent.
Philosophy
Strategic Thinking
Capability
The Principle
The statement of strategic intent provides a
sustaining direction and articulates the school’s
point of view.
How it works
It describes who you are as an organization, what
you stand for, who you want to become, and how
you will behave as you work to achieve it .
It is the Torch which Lights the Way for others to
follow
Create an Actionable Plan
Mission
Core Values
Aspiration
Priorities
The Statement of Intent
One page front and back
Positions your school effectively in its external
environment.
The Statement of Strategic Intent
Its also:
• A point view on the future
• A strategy
Statement of Intent Components
Mission
Describes target customer/client needs to served - why you are in
business? - one sentence - no more than 3 clear, crisp, compelling
concepts.
Aspiration
Clearly & concretely defines a compelling desired future in one
sentence. What we want to become?
Core Values/Guiding Principles
Describe what makes your school unique – what it stands for and how
it will act in the daily flow of activity.
Priorities/Actions/Initiatives
Describe how to win! FITs the school to its external and internal
environment and FOCUSES its members on what needs to be done to
move toward its Aspiration.
Mission, Aspiration and Principles are fixed – Priorities/Initiatives are flexible.
The mission statement
Tries to answer this question: “What is our
purpose?
– Who does our school serve?
– What products/services do you
produce/provide?
– What locations do you serve?
What are we in
business to
accomplish?
A s p i r a t i o n
• Clearly and concretely define a compelling desired future.
• Orient organizational members to a future state not yet
articulated
• Provide a sense of destiny for the organization.
• Provide a sense of direction but not necessarily a
Destination
• Describes what the organization wants and hopes to
become.
• Inspire people
• Encourage colleagues to reframe their thinking , reorganize
their priorities and guide their subsequent actions.
What needs to
happen here?
A Sense of Direction
The Aspiration describes the
The values statement
• What standards will we hold our selves and
perhaps our clients to?
• Many organizations use their values
statements as a reference point for decisions
more than their mission and/or vision
statements.
What do we
expect of
ourselves?
Priorities
We found the future… now. . .
How do
we move
toward it?
WHAT PRIORITIES SHOULD WE PURSUE TO MOVE TOWARD OUR ASPIRATION?
Value of a Well-Conceived
Statement of Intent
• Ties the target customer/client, your Aspiration, and
actions together in a captivating way.
• Crystallizes long-term direction
• Reduces risk of rudderless decision-making
• Conveys organizational purpose and identity
• Keeps direction-related actions of lower-level
managers on common path
• Helps organization prepare for the future
It
Lights the Way
Now its your Turn
A s s i g n m e n t :
Prepare a 2 page
“Statement of Strategic Intent” for your organization
or the one you wish to lead, or for yourself
 Consider – The strategic forces impacting your
situations? What are our options?
 Determine - Who are we? What do we value? How
should we respond to those forces?
 Decide - What actions will we take to move toward
our Aspiration? What are our Priorities and
Initiatives?
16
The Strategic Leader
Let’s start the process by conducting a
stakeholder analysis in our next session

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Module 2 session 2 importance of statement of intent

  • 1. Module 2 SESSION 2: The Importance of a Statement of Strategic Intent John Pisapia Florida Atlantic University Tony Townsend Griffith University Principals as Strategic Leaders
  • 2. When opportunity comes, it's too late to prepare! – Henry Ford Key Assumption
  • 3. Structural Components Process Components  Navigating Committee  Work plans  Data Types  Statement of Intent  Design Team  Transparency  Situational Analysis  Look Outside • Stakeholder Analysis  Look Inside  Strategic Listening  Social Intelligence  Learn  Strategic Conversations  Analysis/Decision Making Let’s Recap The Structural and Process Components of Strategic Thinking √
  • 4. Strategic Leaders Find the Future and Make it Happen! The SL Methodology The Statement of Strategic Intent In this PaSL session, we provide a description of the parts of a statement of strategic intent. Philosophy Strategic Thinking Capability
  • 5. The Principle The statement of strategic intent provides a sustaining direction and articulates the school’s point of view. How it works It describes who you are as an organization, what you stand for, who you want to become, and how you will behave as you work to achieve it . It is the Torch which Lights the Way for others to follow
  • 6. Create an Actionable Plan Mission Core Values Aspiration Priorities The Statement of Intent One page front and back
  • 7. Positions your school effectively in its external environment. The Statement of Strategic Intent Its also: • A point view on the future • A strategy
  • 8. Statement of Intent Components Mission Describes target customer/client needs to served - why you are in business? - one sentence - no more than 3 clear, crisp, compelling concepts. Aspiration Clearly & concretely defines a compelling desired future in one sentence. What we want to become? Core Values/Guiding Principles Describe what makes your school unique – what it stands for and how it will act in the daily flow of activity. Priorities/Actions/Initiatives Describe how to win! FITs the school to its external and internal environment and FOCUSES its members on what needs to be done to move toward its Aspiration. Mission, Aspiration and Principles are fixed – Priorities/Initiatives are flexible.
  • 9. The mission statement Tries to answer this question: “What is our purpose? – Who does our school serve? – What products/services do you produce/provide? – What locations do you serve? What are we in business to accomplish?
  • 10. A s p i r a t i o n • Clearly and concretely define a compelling desired future. • Orient organizational members to a future state not yet articulated • Provide a sense of destiny for the organization. • Provide a sense of direction but not necessarily a Destination • Describes what the organization wants and hopes to become. • Inspire people • Encourage colleagues to reframe their thinking , reorganize their priorities and guide their subsequent actions. What needs to happen here?
  • 11. A Sense of Direction The Aspiration describes the
  • 12. The values statement • What standards will we hold our selves and perhaps our clients to? • Many organizations use their values statements as a reference point for decisions more than their mission and/or vision statements. What do we expect of ourselves?
  • 13. Priorities We found the future… now. . . How do we move toward it? WHAT PRIORITIES SHOULD WE PURSUE TO MOVE TOWARD OUR ASPIRATION?
  • 14. Value of a Well-Conceived Statement of Intent • Ties the target customer/client, your Aspiration, and actions together in a captivating way. • Crystallizes long-term direction • Reduces risk of rudderless decision-making • Conveys organizational purpose and identity • Keeps direction-related actions of lower-level managers on common path • Helps organization prepare for the future
  • 16. Now its your Turn A s s i g n m e n t : Prepare a 2 page “Statement of Strategic Intent” for your organization or the one you wish to lead, or for yourself  Consider – The strategic forces impacting your situations? What are our options?  Determine - Who are we? What do we value? How should we respond to those forces?  Decide - What actions will we take to move toward our Aspiration? What are our Priorities and Initiatives? 16 The Strategic Leader
  • 17. Let’s start the process by conducting a stakeholder analysis in our next session