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More Than 10 Million LinkedIn Members Have Volunteer Experience and/or Causes They Support
This document summarizes data on LinkedIn members who engage in volunteer or philanthropic activities. It finds that millennials make up the largest age group of such members, with 71% being millennials. The top colleges with alumni who support causes are located mostly in Canada. Countries with the highest proportions of socially engaged LinkedIn members are Western European and Canadian, though the US has the largest number. The nonprofits most supported are large, international organizations addressing a wide range of issues.
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More Than 10 Million LinkedIn Members Have Volunteer Experience and/or Causes They Support
- 1. More than 10million LinkedIn members have volunteer experience and/or causes they support. Where do they work? Large consulting firms like PwC and KPMG (especially in Canada) have employees who want to give back. So do millennial-heavy companies like Uber and AirBnB. Top large companies* UBER.COM** PWC U.K. & CANADA BERKSHIRE HATHAWAY HOME SERVICES MOZILLA MAPLE LEAF SPORTS & ENTERTAINMENT KPMG CANADACARE.COM** AIRBNB** SUNGLASS HUT OLIVE GARDEN Companies, excluding LinkedIn, with more than 500 employees globally. Millennials make giving back a core part of their professional identity. Who are they? 8% BABY BOOMERS & SENIOR LEADERS 21% GEN X & MID-CAREER PROFESSIONALS MILLENNIALS 71% 4 out of the 5 colleges are based in Canada — perhaps Canadians really are nicer. What college did they go to? #1 WILFRID LAURIER UNIVERSITY #3 UNIVERSITY OF VICTORIA #4 DALHOUSIE UNIVERSITY #2 UNIVERSITY OF EXETER #5 SIMON FRASER UNIVERSITY 4-year nonprofit institutions with more than 20,000 students and alumni on LinkedIn. Where are they? Western Europe and Canada dominate when it comes to do-gooder LinkedIn members. While these countries have the highest proportion of socially-minded members, the U.S. leads in sheer number. Here's where they're the most concentrated. Top countries* Countries with more than 200,000 LinkedIn members. What nonprofits do they support? Bigger nonprofits, across a diverse range of issue areas, resonate most with members. * Normalized to the number of LinkedIn members who are in each relevant category, not members overall. ** A portion of these professionals work as affiliated drivers, caregivers, and hosts, respectively. Connect to impact UNICEF AMERICAN RED CROSS GREENPEACE AMERICAN CANCER SOCIETY AMNESTY INTERNATIONAL WORLD WILDLIFE FUND ST. JUDE CHILDREN'S RESEARCH HOSPITAL HABITAT FOR HUMANITY INTERNATIONAL ASPCA WOUNDED WARRIOR PROJECT ADD VOLUNTEER EXPERIENCE OR CAUSES AND ORGANIZATIONS YOU SUPPORT TO YOUR PROFILE NOW! Age #10 RALEIGH-DURHAM, NC #6 CORVALLIS, OR #2 FORT COLLINS, CO #9 MINNEAPOLIS-ST.PAUL, MN #4 LAWRENCE, KS #1 BLOOMINGTON, IN #3 LAFAYETTE, IN Top U.S. locations* #7 STATE COLLEGE, PA #5 MADISON, WI #8 AUSTIN, TX #2 CANADA #3 NETHERLANDS #5 AUSTRALIA #4 IRELAND #1 DENMARK