More than words, The changing face of reading | The advent of algorithmic & curated content
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The document discusses the evolution of reading and content consumption in the digital age, particularly highlighting the impact of tablets and curated content on user behavior. It outlines the historical progression of information aggregation technologies and anticipates future trends in reading apps and their integration with social algorithms. Overall, it emphasizes the need for media companies to adapt their strategies in response to changing user preferences and the competitive landscape of digital reading.
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More than words, The changing face of reading | The advent of algorithmic & curated content
- 1. Title More than Words The changing face of reading | Advent of Algorithmic & Curated Content Subtitle Read.Me | Like.Me | News.Me | Share.Me | +1.Me | Feed.Me | Overload.Me
- 2. Title T.M.I. too much information A good portion of technologies we see today are about consolidating information, organizing information, and making information relevant to us. Copyright, Thomas Wong, clearballoondog.wordpress.com Extra Text Page 2 of 16
- 3. Title Estimated 70 million iPads sold At least 1 in 10 iPad users have reading apps installed + The way we consume content is changing Subtitle Copyright, Thomas Wong, clearballoondog.wordpress.com Page 3 of 16
- 4. It took a mix of right ingredients for reading on tablets to really take off Title UI Social Wireless Reading Curation User Focus Apps iPad Desirable Hardware Algorithms Battery Life Subtitle Ecosystem Copyright, Thomas Wong, clearballoondog.wordpress.com Page 4 of 16
- 5. Technology Giants Apple Newstand Title Tencent 腾讯爱看 Behemoths awaken Technology giants & big media companies are Netease 网易阅读 now participating in the Yahoo Livestand reading app market Google Currents Facebook Washington Post Reader Media Companies Twitter & Summify CNN Zite Startups Aol Editions Flipboard Flud Pulse Zaker News.me Feedly Skygrid Smartr News 360 Subtitle Float Streamglider Nine Connections Taptu Copyright, Thomas Wong, clearballoondog.wordpress.com Page 5 of 16
- 6. Search engine wars are mostly over & online advertising has matured Title Internet Browser Explorer, Firefox, Chro me, Safari Portals Yahoo | Online Ad Networks & CPM Search Engines Google | Targeted Online Ads CPC Aggregation, News & Reading, Content Curation Fragmented Social Facebook Unproven Revenue Model Smart Phones Apple & Google Foursquare, Facebook, Frag Geo-location mented Early Internet Days Subtitle Today Copyright, Thomas Wong, clearballoondog.wordpress.com Page 6 of 16
- 7. Title Reading + Mobile = Online ads, content and services which are more contextual, relevant and targeted Social Reading apps could power the Subtitle next evolutionary step of online ads Copyright, Thomas Wong, clearballoondog.wordpress.com Page 7 of 16
- 8. Consolidating and organizing information is not Title new, we are in stage 3.5 Really Classical Social Portable Era Era Era Stage 1 Stage 2 Stage 3 Excite Geocities iPad Netscape Portal Blogger Flipboard Magellan Friendster Android Lycos Twitter Google Facebook Yahoo 微薄 Hootsuite Subtitle We’ve been trying to organize information online since it started, the effort to collect, segment and filter has persisted but our tools evolve. Copyright, Thomas Wong, clearballoondog.wordpress.com Page 8 of 16
- 9. The Classical Era was functional & gave us portals, feeds & aggregation tools Title IP Addresses Domain Names 165.9.34.50 www.pizzahut.com Static Portals Dynamic Portals Directories Mozilla Yahoo Search Engines Feeds Customizable Portals RSS Lycos Netscape Portal Atom Magellan Google IG Excite Dogpile Google Aggregators 1.0 Google Reader Usenet / Newsgroups Subtitle Copyright, Thomas Wong, clearballoondog.wordpress.com Page 9 of 16
- 10. The Social Era was about connectedness Title WYSIWYG Blogs Hotdog Blogger Frontpage Blogspot Geocities Social Networking Sites Microblogs Personal Websites Friendster Twitter Orkut Mixi Angelfire Myspace Weibo Geocities Facebook Google+ Subtitle Copyright, Thomas Wong, clearballoondog.wordpress.com Page 10 of 16
- 11. The really Portable Era gave us the iPad & its ecosystem of Apps Title iPad Tablets App store Smartphones Feed Readers Windows Mobile iOS | iPhone Android Subtitle Copyright, Thomas Wong, clearballoondog.wordpress.com Page 11 of 16
- 12. Reading apps & new aggregation tools came out of the social & portable era Title Aggregators 1.0 Classical Era IP Addresses Domain Names Static Portals Dynamic Portals Directories ` Search Engines Aggregators 2.0 Usenet / Newsgroups Feeds Customizable Portals Social Era Social Networking Sites Aggregators 3.0 ` Reading Apps WYSIWYG Blogs ` Microblogs ` ` ` Personal Websites Portable Era Subtitle iPad Tablets ` Smartphones Appstore Feed Readers ` Copyright, Thomas Wong, clearballoondog.wordpress.com Page 12 of 16
- 13. Aggregation technology of the past began roping in feeds from various social sources Title Aggregators 1.0 Classical Era IP Addresses Domain Names Static Portals Dynamic Portals Directories ` Search Engines Aggregators 2.0 Usenet / Newsgroups Feeds Customizable Portals Hootsuite Trap.it Intigi Summify Social Era Social Networking Sites ` WYSIWYG Blogs ` Microblogs ` ` ` Personal Websites Subtitle Copyright, Thomas Wong, clearballoondog.wordpress.com Page 13 of 16
- 14. Portable devices like the iPad took aggregation & content to new heights Title Aggregators 1.0 Classical Era IP Addresses Domain Names Static Portals Dynamic Portals Aggregators 2.0 Directories ` Search Engines Usenet / Newsgroups Feeds Customizable Portals Social Era Social Networking Sites ` Aggregators 3.0 Blogs Microblogs Reading Apps WYSIWYG ` ` ` Flipboard | Zite | Flud Pulse | Taptu | Intigi News360 ` Personal Websites | Summify Pixable | Zaker Currents | Editions Portable Era Livestand | Newstand iPad Subtitle Washington Post Reader Feedly | Skygrid | Float Nine Connections Tablets Smartr | Streamglider News.me | Tencent Netease ` Smartphones Appstore Feed Readers ` Copyright, Thomas Wong, clearballoondog.wordpress.com Page 14 of 16
- 15. Future Features & Trends Title Deeper Learning B2B Social Algorithms Focus Collapsing User Offline Access Grouping Experience Subtitle Reading apps could integrate these features to help users get more relevant content from their news and social feeds, making information constantly accessible, as well as designing apps to be easy and engaging to use. Copyright, Thomas Wong, clearballoondog.wordpress.com Page 15 of 16
- 16. Content strategy will be increasingly important SEO & SEM strategies will need to change Title Marketer Social media plans may need to be revised Potential new channel to reach customers & leads Expect more apps to flood the reading app space Normal Hopefully better features in the near future Support apps which put focus on the user User A good chance reading apps will impact traditional media Test it or work with it? (eg The Atlantic & Pulse, Washington Post & Facebook) Publishing Ignore it? Media Work against it? Drive it? (CNN & Zite) Subtitle How now brown cow? Copyright, Thomas Wong, clearballoondog.wordpress.com Page 16 of 16