Morgenbooster: Storytelling in Identity Design
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The document discusses the importance of storytelling in identity design, emphasizing its ability to connect with audiences and evoke emotions. It outlines the core narrative structure for effective storytelling and includes a case study on the 'Land of Hope' organization, illustrating how visual identity can convey complex themes. The document also addresses how to differentiate a brand and remain relevant to target audiences through engaging narratives.
Morgenbooster: Storytelling in Identity Design
- 1. Morning Booster Storytelling in identity design
- 3. We do Product & Service Design Brand Experience Design Strategy & Business Design
- 5. Sara Alvad CEO formerly known as Creative Director. Brand strategist formerly known as wordsmith, creative in every cell.. And CEO in the general sense at 1508 AAR.
- 6. Sara Brought up by creative hippie artists and somehow ended up in a corporate world… With a bunch of … other hippie artists
- 7. Sash Mother, daughter, girlfriend, sister
- 8. Mathilde Wester Senior Designer and passionate visual storyteller with 6+ years experience in design.
- 9. Wathilde Mester Extroverted introvert with a bunch of humor and self irony. Pretty smart on a good day. Pretty imposter on a bad.
- 10. Sjuusk A hip hopper with an attitude, putting words on beats to better understand herself and the world around.
- 11. “Mathilsnøh” Annoying little sister, with an eminent talent of teasing and a strong critial sense.
- 13. Storytelling is the art of conveying narratives to an audience. It communicates events, experiences, or emotions through words or visuals.
- 14. At its core, storytelling is about connecting with others using a narrative.
- 15. A good story has four elements: a character, a problem, a mission, and a solution.
- 16. Why use storytelling in identity design?
- 17. The significance of storytelling lies in its ability to connect people, to evoke emotions, and to convey complex ideas in a memorable and engaging way.
- 18. It evokes feelings. It’s relatable. It’s easier to remember.
- 19. How to work with storytelling
- 21. The 3P’s
- 24. Core narrative structure labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Problem Lorem ipsum re magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voln proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Ideal stale Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voln proident, sunt in culpa qui officia deserunt mollit anim id est laborum. How we solve the problem Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostruin culpa qui officia deserunt mollit anim id est laborum. Proof
- 27. Market Brand strengths Target group(s) Sweet spot Relevance Autenthic Unique How does the company differentiate itself from other competitors? How do we create value and remain relevant to our target audiences? How can the company DNA be applied in a natural manner?
- 28. For ____________ , ____________ is the ____________ That is the ________________________ So they can ________________________ Because ________________________ (target) (brand) (category) (point of difference) (end benefit) (reason to believe)
- 33. Let the story begin A mission ”a journey” with a purpose An arch Nemesis and some special skills A Protagonist we can relate to
- 34. Bridging brand core into visual language
- 35. A mission ”a journey” with a purpose An arch Nemesis and some special skills A Protagonist we can relate to
- 36. A mission ”a journey” with a purpose An arch Nemesis and some special skills A Protagonist we can relate to
- 37. Case examples
- 38. Fertilitytravel
- 43. Land of Hope
- 45. PROFILE From Anja as person to a professional organisation PROMISE From rescuing “witch children” to fighting the root cause PEOPLE From a Danish audience (Ø+Æ) to a global audience PLACE From Nigeria focused to possibly battling superstition in 3rd world countries PURPOSE From generic “nødhjælp” to a purposeful name
- 47. HOPE
- 48. We want to inspire through hope, rather than frighten through horror
- 49. HOPE Help Organisation Providing Education
- 50. HOPE Help One Person Everyday
- 51. HOPE A boy who became the symbol
- 52. HOPE A loving home Land of
- 56. Horror Hope
- 57. Black and white Colorful
- 58. Cold Warm
- 59. Statisk Dynamisk
- 60. Clean scandinavian design Vibrant African design
- 62. With the visual principles and the mission and values, we created a visual identity telling the story of Land of Hope – United against superstition
- 63. Colors
- 66. 5th element
- 67. Education Knowledge Time Passion Enlightenment Hope Involvement Children’s rights Perseverance Care Protection Education Love Transformed to symbolic
- 69. Time Children’s right Perserverance This symbol represents time: The time it takes for a seed to be planted and for change to spread through generations. This symbol represents the voice of the children. For far too long, they have been silenced but we enable them to speak up for themselves This symbol represents that though we are fighting an uphill battle, we’ll keep climb- ing, one step at a time, until we reach our goal.
- 70. Love Passion Hope Involvement This symbol represents love and compassion which is at the heart of everything we do This symbol represents that we are fighters. We won’t be silenced. We will keep addressing the issues and speaking up about children’s rights until innocent children are no longer accused of being witches. This symbol represents a new day. A new beginning. No matter how hard today is, the sun will rise again tomorrow. And hope lies ahead. This symbol represents The Children’s Parliament at Land of Hope. A concept we designed to teach our children about cooperation, democracy and responsibility.
- 71. Knowledge Education Enlightment This symbol represents knowledge. If you look closely, you will see four books creating a stream of knowledge. For a true wave of change to form, all it takes is a little, persistent stream of new ideas. This symbol represents education and that the pen is mightier than the sword. Because with education comes knowledge and by spreading knowledge, we can get rid of superstitions. This symbol represents enlightenment which is the key to break hurtful superstitions. We need to speak up (!) and provide information (i) in order to enlighten superstitious communities.
- 72. Opener Closer
- 73. Opener Closer
- 74. Opener Closer
- 79. 4 reasons to invite C3PO to your identity party 1. Changemangement&strategy 2. Relatable,memorable,persuasive 3. Theheartbeatoftheidentity 4. Multisensory