Most Contagious 2008

The document is a review of the most significant trends and technologies that impacted the global marketing industry in 2008, highlighting the increasing importance of two-way conversations between brands and consumers. It discusses notable events and innovations such as Barack Obama's groundbreaking campaign strategy utilizing social media, the launch of Apple's App Store, and the rise of cloud computing. Additionally, the document features insights into various marketing campaigns and technological advancements that shaped the industry's landscape during the year.