MOTIVATION
Whatever you do will be
insignificant, but it is important
that you do it
By
Dr. H.S. ABZAL BASHA, M.B.A., Ph.D.
Assistant Professor,
Department of Management Studies,
G. Pullaiah College of Engineering & Technology,
Kurnool.
Motivational Theories
Motivational Theories
Introduction
Every human action is the result of
a necessity/ need/desire.
One experience one sort of
discomfort as long as that need
remains unsatisfied in him/her.
The moment the action is initiated
he makes an attempt to get over
the discomfort.
Motivation is a driving factor for
actions, willingness, and goals.
These needs, wants or desires may
be acquired through influence of
culture, society, lifestyle, or may be
generally innate.
Motivation is the word
derived from the word
'motive' which means needs,
desires, wants or drives
within the individuals.
Defines as “an inter state that
energies, activates and direct
the behaviour of individuals
towards certain goals”
@Class,
@School,
@College,
@University,
@Professional life.
Motivation Process
What isMotivation?
Process which begins with a physiological or psychological need or
deficiency which triggers a behaviour or a desire that is aimed at a goal or
an incentive.
•Needs drives incentives
All the internal conditions that stir up activity and sustain activity of an
individual.
•Starts and sustain activities
Process of arousing the action, sustaining the activity in process and
regulating the pattern of activity.
•Starts, sustain and regulate.
Motivational Theories
Types of Motivators
An individual's motivation may be inspired by outside forces
(Extrinsic motivation) or by themselves (Intrinsic motivation).
3 GroupsofMotivationalTheories
Internal Suggest that variables within the individual give rise to
motivation and behavior
Example: Maslow’s hierarchy of needs theory
Process Emphasize the nature of the interaction between the
individual and the environment.
Example: Expectancy theory
External Focus on environmental elements to explain behavior.
Example: Two-factor theory
Motivational Theories
Maslow's hierarchy of needs Theory
Maslow's hierarchy of needs is an idea in psychology proposed
by Abraham Maslow in his 1943 paper "A theory of Human
Motivation" in the journal Psychological Review.
Maslow subsequently extended the idea to include his observations
of humans' innate curiosity. His theories parallel many other
theories of human developmental psychology, some of which focus
on describing the stages of growth in humans.
Maslow's hierarchy of needs is an idea in psychology proposed
by Abraham Maslow in his 1943 paper "A theory of Human
Motivation" in the journal Psychological Review. Maslow
subsequently extended the idea to include his observations of
humans' innate curiosity. His theories parallel many other theories
of human developmental psychology, some of which focus on
describing the stages of growth in humans.
HIERARCHY OF NEEDSTHEORY
Motivational Theories
HIERARCHY OF NEEDSTHEORY
HIERARCHY OF NEEDSTHEORY
HIERARCHY OF NEEDSTHEORY
HIERARCHY OF NEEDSTHEORY
HIERARCHY OF NEEDSTHEORY
HIERARCHY OF NEEDSTHEORY
Given by ABRAHAM MASLOW
Needs were categorized as five levels of lower-higher-order
needs.
Individual must satisfy lower-level needs before they can satisfy
higher order needs.
Satisfied needs will no longer motivate
Motivating a person depends on knowing at what level that a
person is on the hierarchy
HIERARCHY OF NEEDSTHEORY
Relevance of Maslow’s Theory for
Managers
Effective managers can anticipate emerging needs based
on individual need profiles and provide opportunities for
fulfilment
The esteem level of needs satisfied by jobs and
recognition provides managers with the greatest
opportunity to motivate better performance
Herzberg’s Two-Factor Theory of Motivation
Frederick Herzberg, a
behavioural scientist with
engineers and accountant has
done research on Maslow’s
theory of needs .
In 1959, Maslow’s theory of
needs has been modified by
Frederick Herzberg and
proposed a new theory namely;
two-factor theory or the
motivator-hygiene theory.
Herzberg’s Two-Factor Theory of Motivation
According to Herzberg, there are some job factors
that result in satisfaction while there are other job
factors that prevent dissatisfaction.
According to Herzberg, the opposite of
“Satisfaction” is “No satisfaction” and the opposite
of “Dissatisfaction” is “No Dissatisfaction”.
Maintenance & Motivational Factors
Two-factortheory
Two-factor theory distinguishes between
Motivators (e.g. challenging work, recognition for one's
achievement, responsibility, opportunity to do
something meaningful, involvement in decision making,
sense of importance to an organization) that give
positive satisfaction, arising from intrinsic conditions of
the job itself, such as recognition, achievement, or
personal growth.
Hygiene factors (e.g. status, job security, salary, fringe
benefits, work conditions, good pay, paid insurance,
vacations) that do not give positive satisfaction or lead to
higher motivation, though dissatisfaction results from
their absence.
Continue,
The term "hygiene" is used in the
sense that these are maintenance
factors. These are extrinsic to the
work itself, and include aspects such
as company policies, supervisory
practices, or wages/salary.
Herzberg often referred to hygiene
factors as "KITA" factors, which is an
acronym for "Kick in the Ass", the
process of providing incentives or
threat of punishment to make
someone do something.
Two-factortheory
Hygiene factors avoid
job dissatisfaction
• Company Policy &
Admin
• Supervision
• Interpersonal Relations
• Working conditions
• Salary/Pay
• Peer relations
• Status and Security
• Job content
• Achievement
• Recognition
• Work itself
• Responsibility
• Advancement
• Possibility of Growth
Motivation factors
increase job satisfaction
Two-factortheory
• PROBLEMS
It ignores situational variables.
No overall measure of satisfaction
was utilized.
The reliability of Herzberg
methodology was questioned.
McClelland's Theory of Motivation
In the early 1940s, Abraham
Maslow created his theory of
needs.
Later, David McClelland built on
this work in his 1961 book, "The
Achieving Society." He identified
three motivators that he believed
we all have: a need for
achievement, a need for affiliation,
and a need for power.
People will have different
characteristics depending on their
dominant motivator.
Continue,
McClelland says that, regardless of our gender, culture, or
age, we all have three motivating drivers, and one of
these will be our dominant motivating driver. This
dominant motivator is largely dependent on our culture
and life experiences.
Motivational Theories
The Need for
Power
The Need for
Affiliation
The Need for
Achievement
Wants to control and
influence others.
Likes to win
arguments.
Enjoys competition &
winning.
Enjoys status &
recognition.
Wants to belong
to the group.
Wants to be
liked, and will often
go along with
whatever the rest
of the group wants
to do.
Favors
collaboration over
competition.
Doesn't like high
risk or uncertainty.
Has a strong need to
set and accomplish
challenging goals.
Takes calculated risks
to accomplish their
goals.
Likes to receive
regular feedback on
their progress and
achievements.
Often likes to work
alone.
Porter and Lawler theory of motivation
Lyman Porter and Edward Lawler came up
with a comprehensive theory of motivation
in 1960s’ by combining the various aspects
and using two additional variables in their
model.
Though built in large part on Vroom’s
expectancy model. Porter and Lawler’s
model is a more complete model of
motivation.
This model has been practically applied
also in their study of managers. This is a
multi variate model which explains the
relationship that exists between job
attitudes and job performance.
The Porter and Lawler theory of motivation is based on
the assumption that rewards cause satisfaction and that
sometimes performance produces reward.
They hypothesize that the relationship between
satisfaction and performance is linked by another
variable rewards.
They see good- performance leading to reward which
lead to satisfaction. It is a multi-variable model and
explains the complex of relationship among motivation,
performance and satisfaction.
Porter and Lawler Theory of Motivation
Motivational Theories
Motivational Theories
THANK YOU

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Motivational Theories

  • 1. MOTIVATION Whatever you do will be insignificant, but it is important that you do it By Dr. H.S. ABZAL BASHA, M.B.A., Ph.D. Assistant Professor, Department of Management Studies, G. Pullaiah College of Engineering & Technology, Kurnool.
  • 4. Introduction Every human action is the result of a necessity/ need/desire. One experience one sort of discomfort as long as that need remains unsatisfied in him/her. The moment the action is initiated he makes an attempt to get over the discomfort. Motivation is a driving factor for actions, willingness, and goals. These needs, wants or desires may be acquired through influence of culture, society, lifestyle, or may be generally innate. Motivation is the word derived from the word 'motive' which means needs, desires, wants or drives within the individuals. Defines as “an inter state that energies, activates and direct the behaviour of individuals towards certain goals” @Class, @School, @College, @University, @Professional life.
  • 6. What isMotivation? Process which begins with a physiological or psychological need or deficiency which triggers a behaviour or a desire that is aimed at a goal or an incentive. •Needs drives incentives All the internal conditions that stir up activity and sustain activity of an individual. •Starts and sustain activities Process of arousing the action, sustaining the activity in process and regulating the pattern of activity. •Starts, sustain and regulate.
  • 8. Types of Motivators An individual's motivation may be inspired by outside forces (Extrinsic motivation) or by themselves (Intrinsic motivation).
  • 9. 3 GroupsofMotivationalTheories Internal Suggest that variables within the individual give rise to motivation and behavior Example: Maslow’s hierarchy of needs theory Process Emphasize the nature of the interaction between the individual and the environment. Example: Expectancy theory External Focus on environmental elements to explain behavior. Example: Two-factor theory
  • 11. Maslow's hierarchy of needs Theory Maslow's hierarchy of needs is an idea in psychology proposed by Abraham Maslow in his 1943 paper "A theory of Human Motivation" in the journal Psychological Review. Maslow subsequently extended the idea to include his observations of humans' innate curiosity. His theories parallel many other theories of human developmental psychology, some of which focus on describing the stages of growth in humans. Maslow's hierarchy of needs is an idea in psychology proposed by Abraham Maslow in his 1943 paper "A theory of Human Motivation" in the journal Psychological Review. Maslow subsequently extended the idea to include his observations of humans' innate curiosity. His theories parallel many other theories of human developmental psychology, some of which focus on describing the stages of growth in humans.
  • 19. HIERARCHY OF NEEDSTHEORY Given by ABRAHAM MASLOW Needs were categorized as five levels of lower-higher-order needs. Individual must satisfy lower-level needs before they can satisfy higher order needs. Satisfied needs will no longer motivate Motivating a person depends on knowing at what level that a person is on the hierarchy
  • 20. HIERARCHY OF NEEDSTHEORY Relevance of Maslow’s Theory for Managers Effective managers can anticipate emerging needs based on individual need profiles and provide opportunities for fulfilment The esteem level of needs satisfied by jobs and recognition provides managers with the greatest opportunity to motivate better performance
  • 21. Herzberg’s Two-Factor Theory of Motivation Frederick Herzberg, a behavioural scientist with engineers and accountant has done research on Maslow’s theory of needs . In 1959, Maslow’s theory of needs has been modified by Frederick Herzberg and proposed a new theory namely; two-factor theory or the motivator-hygiene theory.
  • 22. Herzberg’s Two-Factor Theory of Motivation According to Herzberg, there are some job factors that result in satisfaction while there are other job factors that prevent dissatisfaction. According to Herzberg, the opposite of “Satisfaction” is “No satisfaction” and the opposite of “Dissatisfaction” is “No Dissatisfaction”. Maintenance & Motivational Factors
  • 24. Two-factor theory distinguishes between Motivators (e.g. challenging work, recognition for one's achievement, responsibility, opportunity to do something meaningful, involvement in decision making, sense of importance to an organization) that give positive satisfaction, arising from intrinsic conditions of the job itself, such as recognition, achievement, or personal growth. Hygiene factors (e.g. status, job security, salary, fringe benefits, work conditions, good pay, paid insurance, vacations) that do not give positive satisfaction or lead to higher motivation, though dissatisfaction results from their absence.
  • 25. Continue, The term "hygiene" is used in the sense that these are maintenance factors. These are extrinsic to the work itself, and include aspects such as company policies, supervisory practices, or wages/salary. Herzberg often referred to hygiene factors as "KITA" factors, which is an acronym for "Kick in the Ass", the process of providing incentives or threat of punishment to make someone do something.
  • 26. Two-factortheory Hygiene factors avoid job dissatisfaction • Company Policy & Admin • Supervision • Interpersonal Relations • Working conditions • Salary/Pay • Peer relations • Status and Security • Job content • Achievement • Recognition • Work itself • Responsibility • Advancement • Possibility of Growth Motivation factors increase job satisfaction
  • 27. Two-factortheory • PROBLEMS It ignores situational variables. No overall measure of satisfaction was utilized. The reliability of Herzberg methodology was questioned.
  • 28. McClelland's Theory of Motivation In the early 1940s, Abraham Maslow created his theory of needs. Later, David McClelland built on this work in his 1961 book, "The Achieving Society." He identified three motivators that he believed we all have: a need for achievement, a need for affiliation, and a need for power. People will have different characteristics depending on their dominant motivator.
  • 29. Continue, McClelland says that, regardless of our gender, culture, or age, we all have three motivating drivers, and one of these will be our dominant motivating driver. This dominant motivator is largely dependent on our culture and life experiences.
  • 31. The Need for Power The Need for Affiliation The Need for Achievement Wants to control and influence others. Likes to win arguments. Enjoys competition & winning. Enjoys status & recognition. Wants to belong to the group. Wants to be liked, and will often go along with whatever the rest of the group wants to do. Favors collaboration over competition. Doesn't like high risk or uncertainty. Has a strong need to set and accomplish challenging goals. Takes calculated risks to accomplish their goals. Likes to receive regular feedback on their progress and achievements. Often likes to work alone.
  • 32. Porter and Lawler theory of motivation Lyman Porter and Edward Lawler came up with a comprehensive theory of motivation in 1960s’ by combining the various aspects and using two additional variables in their model. Though built in large part on Vroom’s expectancy model. Porter and Lawler’s model is a more complete model of motivation. This model has been practically applied also in their study of managers. This is a multi variate model which explains the relationship that exists between job attitudes and job performance.
  • 33. The Porter and Lawler theory of motivation is based on the assumption that rewards cause satisfaction and that sometimes performance produces reward. They hypothesize that the relationship between satisfaction and performance is linked by another variable rewards. They see good- performance leading to reward which lead to satisfaction. It is a multi-variable model and explains the complex of relationship among motivation, performance and satisfaction. Porter and Lawler Theory of Motivation