Mr and Mrs Smith Case Study
- 1. “The help we received was invaluable & to save money during the process was fantastic!” Head of Advertising & Marketing Projects - Mr & Mrs Smith
- 2. Print Strategy Europe, 10 Roman Way, Berry Hill, Droitwich, Worcestershire, WR9 9AJ T: 01905 795 700 E: [email protected] W: www.printstrategy.eu © Copyright Print Strategy Europe 2014 Follow us on Facebook, Twitter & Linkedin Mr & Mrs Smith checked in and started to save Mr & Mrs Smith is a boutique and luxury hotel booking specialist, featuring more than 900 of the worlds most stylish and unique places to stay. Membership benefits include money back on bookings, free upgrades, personal concierge service and a luxurious membership pack. Print Strategy was excited when the company first approached them to help redesign the membership boxes that are sent out to its top-tier members every year. The Smith brand is synonymous with quality and style, so it was key that these qualities should be evident in its membership boxes – which include a personalised membership card, a bespoke letter and a Mr & Mrs Smith guidebook. Not only did the Print Strategy team create packs that the company were happy with, they also helped to reduce production costs by 15%. Print Strategy continued to help make further cost savings when they introduced new processes for membership and voucher fulfilment. “We approached Print Strategy Europe in the hope of improving our membership packs and fulfilment service and, within a few days, we received an impressive array of samples and suggestions, which were on-brand and matched the brief precisely. The service we received was unfailingly professional and friendly, the costing’s were very competitive, and we are delighted with the quality of the finished product.” Head of Advertising and Marketing Projects, Mr & Mrs Smith To see more on this visit www.printstrategy.eu/cost-savings