The MTT assay is a quantitative method to measure cell growth and viability. It works by using the yellow tetrazolium dye MTT, which is reduced to purple formazan in the mitochondria of living cells. The amount of formazan produced is proportional to the number of viable cells and can be measured spectrophotometrically. The MTT assay is important for measuring cellular proliferation in response to external factors and has applications in testing drug sensitivity, cytotoxicity, and cell responses to growth factors.