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Multivariate Testing and Results - Landing Page Analysis (presented at Marketo 2012 User Summit)

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David Castro

The document presents statistics from a webinar led by David Castro, highlighting a 109% increase in registrants, a 76% rise in conversions, and opportunities valued at $411k. It emphasizes key metrics and outcomes to evaluate the success of the webinar. The document is from a 2012 Market Webinar Conference.

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Related topics:
Lead Generation Strategies • Landing Page
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Which Webinar Will Win? David Castro, Director of Partner and Service Provider Marketing © 2012 Marketo, Inc. Marketo Proprietary and Confidential
Here Are the Stats… Number of Registrants: 109% Number of Conversions: 76% $ Value of Opportunities: $411K Page 2 #mus12 © 2012 Marketo, Inc.
Here Are the Pages… Page 3 #mus12 © 2012 Marketo, Inc.
Page 4 #mus12 © 2012 Marketo, Inc.
Here Are the Variables… Page 5 #mus12 © 2012 Marketo, Inc.
Page 6 #mus12 © 2012 Marketo, Inc.
And the Winner Is… Number of Registrants: 109% Number of Conversions: 76% $ Value of Opportunities: $411K Page 7 #mus12 © 2012 Marketo, Inc.

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Multivariate Testing and Results - Landing Page Analysis (presented at Marketo 2012 User Summit)

  • 1. Which Webinar Will Win? David Castro, Director of Partner and Service Provider Marketing © 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • 2. Here Are the Stats… Number of Registrants: 109% Number of Conversions: 76% $ Value of Opportunities: $411K Page 2 #mus12 © 2012 Marketo, Inc.
  • 3. Here Are the Pages… Page 3 #mus12 © 2012 Marketo, Inc.
  • 4. Page 4 #mus12 © 2012 Marketo, Inc.
  • 5. Here Are the Variables… Page 5 #mus12 © 2012 Marketo, Inc.
  • 6. Page 6 #mus12 © 2012 Marketo, Inc.
  • 7. And the Winner Is… Number of Registrants: 109% Number of Conversions: 76% $ Value of Opportunities: $411K Page 7 #mus12 © 2012 Marketo, Inc.