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Must Know Social Media Trends For 2022
The document outlines key social media trends for 2022, focusing on the rise of mixed reality, social audio, and nostalgic marketing strategies. It emphasizes the influence of Gen Z on social media platforms and the importance of adapting to a privacy-first world. Brands that leverage these trends and build meaningful online communities will have a competitive advantage in the evolving digital landscape.
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Overview of 2022 social media trends, including Mixed Reality, Nostalgia, and TikTok.
Housekeeping rules for the webinar, including Q&A submission and encouragement to engage on social media.
Mixed Reality significance, brand experiences in the Metaverse, and the shift towards community-driven marketing.
Exploration of NFTs as tools for brand growth and community connection, exemplified by Nike's NIKELAND.
Current trends in social audio, including platforms like Spotify Greenroom and LinkedIn Audio Events.
Rise of nostalgia in marketing, its connection to consumer behavior, and strategies for implementation.
Audience interaction prompted by challenges faced in social media marketing.
A formal recognition of the Traditional Owners of the land and their contributions.
Gen Z's influence, the evolution of data ethics, and the necessity for brands to adapt.
Importance of privacy-first strategies and loyalty program success in the changing social media landscape.
Overview of mixed reality's role in changing learning and shopping experiences in social contexts.
Summary of key takeaways on trends in social media, marketing strategies, and the evolving landscape.
Promotional details about upcoming webinars on engaging social media topics.
Contact details for Falcon.io, inviting ongoing engagement after the webinar.
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Must Know Social Media Trends For 2022
- 1. Must Know Social MediaTrends For 2022 #FalconEd #growwithsocial
- 2. Your Presenters. Bronte Davy SocialMedia Specialist The University of Queensland #FalconEd #growwithsocial @bronte-davy Marissa Nardi Community Marketing Coordinator Falcon.io @marissanardi Adam Gomolinski Market Development Representative Falcon.io @adamgomolinski
- 3. Mixed reality andthe Metaverse Audio activity and social sound Nostalgia and the retro revolution Instagram video Facebook under 18 targeting TikTok Q&A Today’s Agenda.
- 4. (Housekeeping) rules help controlthe fun! - Monica Geller Recording & Slides Available on-demand and sent to you in tomorrow’s FUP e-mail. Questions Use the Q&A box to submit your questions for speakers. Chat Communicate with others by selecting “All panelists and attendees” before you send your message. Social Tag us across all socials using @FalconIO with the hashtags #FalconEd #growwithsocial and we’ll reshare. Survey We would love to get your feedback upon exiting the webinar. 1 2 3 4 5 6 Facebook Group Join “Grow With Social” to continue the conversation.
- 5. Cast your voteon-screen. Q: Which channel are you planning to use more in 2022?
- 6. MIXED REALITY Welcome tothe Metaverse. THE UNIVERSITY OF QUEENSLAN D FALCON.IO FEBRUARY WEBINAR
- 7. Mixed Reality The futureis hybrid AR VR The Metaverse is a new reality that encompasses the physical and digital worlds simultaneously
- 8.
- 9. The Metaverse isnothing new… • The COVID-19 pandemic accelerated digital transformation on a global scale • Lives via digital platforms became the the new normal • Timing and technological advancements fuel digital transformation • The largest barrier has been the lack of accessibility to the technology. But over the years, things have changed
- 10. Digital marketing reimaginedtoday Will be experience-forward and community-driven Building a tight-knit community requires creating a sense of belonging The Metaverse needs focus on creating authentic, and engaging brand experiences
- 11. Think BIG andImmersive Non-fungible token • Give customers a sense belonging through ownership • Powerful element for brand growth • Allow brands to take community-building to the next level • Generate buzz by building anticipation NFTs are great for complementing an o ffl ine service, product, or experience with a digital asset. This allows brands to diversify revenue streams and increase reach.
- 12. NIKELAND NIKELAND on Roblox Robloxallows Nike to build its own world, simultaneously engaging users in two realities — o ffl ine to online • Allows fans to connect, share experiences, compete and create • Creators can design their own mini-games or compete in various community arenas • Encourages fans to move in real life by transferring o ffl ine movement to online play • Personal customizable avatars with Nike apparel • Free for everyone with online rewards to unlock various products or avatars
- 13. SOCIAL AUDIO Audio platformsare rethinking what it means to be social. THE UNIVERSITY OF QUEENSLAN D FALCON.IO FEBRUARY WEBINAR
- 14. Introduction to SocialAudio • Improves brand credibility with personalized experiences • Increases consumer convenience and customer loyalty • Is opportunistic for social connection and empathy without the downside of video • Allows for frictionless UX which provides interaction with others • Enables you to use audio technology to do more than just listen • Conversational marketing builds relationships
- 15. The Audio Marketis here to stay Social audio is the future of social media • Podcast listeners are growing exponentially • Innovative and takes podcasts to the next level • Allows for empathy • Creates an online community Imagine listening to a podcast and being able to share your thoughts on the topic in a live session
- 16. Spotify Greenroom • Allowsartists and other creators to connect with fans, followers, and friends in live audio rooms • Creators can request an audio fi le which they can then turn into a podcast episode • Any user can host or participate in live rooms • Complement on-demand content with live conversations using the recording capability
- 17. LinkedIn Audio Event •Host your own events • Listen and speak in events • Educational and informational sessions • Interview guests or experts in your fi eld • Discuss a recent post, breaking news, or industry updates • Post-event recaps and networking
- 18. RETRO REVOLUTION The old-schoolvibe is undoubtedly in again. THE UNIVERSITY OF QUEENSLAN D FALCON.IO FEBRUARY WEBINAR
- 19. Nostalgia creates a PositiveConnection • More and more brands are incorporating nostalgia into their campaigns • The COVID-19 pandemic has people longing for simpler times • Nostalgia can be an e ff ective way to indirectly frame progress • The retro aesthetic is naturally engaging • The retro aesthetic is Low risk
- 20. The year 2000 Throughsocial listening
- 21. Bandai Revolutionized Tamagotchi Pixis a combination of Bandai’s classic Tamagotchi with a new built in camera • Features all the elements of the original version including design, graphics and controls • Modern twist includes a camera and AR feature • Allows user to be photographed with their pet • Appeals to multiple generations
- 22. 1 2 3 Find the righttheme: What retro idea do you want to use for your next campaign? Whether it’s relaunching a much-loved product from your past like Starburst or commemorating an anniversary through a brand partnership like Pepsi, you need to identify the exact themes you think your audience will connect with. Research your audience: Think of the di ff erent personas in your audience. What’s the demographic? Which generations do your products or services cater to the most? Now, put that together with the themes you think will invoke the warm fuzzies in your audience. Be timely and relevant: Is there a current trend you can associate with your brand? Start planning for these eventualities so you can put something out right away. Starburst noticed the Little Lad trend and had an entire campaign, press release, and everything that goes with them running in less than a month.
- 23. Cast your voteon-screen. Q: What’s the biggest challenge you encounter working in social media?
- 24. 24 The University ofQueensland (UQ) acknowledges the Traditional Owners and their custodianship of the lands on which we meet. We pay our respects to their Ancestors and their descendants, who continue cultural and spiritual connections to Country. We recognise their valuable contributions to Australian and global society. Acknowledgment of Country
- 25. A fresh takeon hot trends 25 The Gen Z-ification of social media will continue The data-ethics evolution will disrupt social media Mixed-reality will change the way we learn and shop on social
- 26. What does thatmean? Let’s dive a little deeper…
- 27. The Gen Z-ificationof social media will continue 27
- 28. Gen Z isdriving the direction of social media 28 They are the largest group of active social media users They spend 2-3 hours per day on social media They favour Instagram, TikTok and YouTube
- 29. 29 Gen Z willinfluence what apps we use and how we use them
- 30. 30 Gen Z’s loveof entertaining content will empower the creator community to further commercialise content, which will leave many brands in the dust.
- 31. It’s time forbrands to step-up, or step-off social 31 Prioritise positivity over perfectionism Create meaningful content, not masses of content Don’t be just a time-sink, capitalise on social prime time
- 32. The data-ethics evolution willdisrupt social media 32
- 33. 33 If you’re notplanning for a privacy- first world, you’re already behind
- 34. 34 Platform’s targeting capabilitieswill not be enough to combat the issue
- 35. Don’t let socialoperate in a silo, building successful loyalty programs will be key to success in 2022 and beyond 35 Build and engage a qualified first-party database Be transparent and respectful when collecting/using data Deliver relevant and personalised content
- 36.
- 37. Mixed-reality is thenew reality 37 The metaverse has already arrived Social is being re-purposed for self-directed learning ‘As seen on social’ is the new ‘as seen on TV’
- 38. @Falcon.io @uniofqld @UQ_News #FalconEd#growwithsocial
- 39. 1. The Metaverseallows for both an offline and online experience 2. Technological advances have allowed AR, VR and MR to flourish 3. Social sound allows for new types of connections and online community growth 4. Nostalgic marketing campaigns are in high demand 5. Brands that understand Gen Z’s influence on social media will have a competitive advantage in 2022 and beyond 6. Marketers that prepare for a privacy-first world by building and engaging a qualified first-party database will come out on top 7. Our post-pandemic reality is expanding the role of social media by driving rapid shifts in the way that we work, learn, play, and shop do try this at home Key Takeaways.
- 40. February 22nd -Film ab! 7 Videoformate für mehr Engagement (German) February 24th - What Social Media Networks Should Your Brand Be On? @Falcon.io #FalconEd #growwithsocial
- 42.