Mv production assignment evaluation form 2021

Mv production assignment evaluation form 2021

• 1.
  Your name
• 2.
  PRODUCTION PROCESS EVALUATION
• 3.
  RESEARCH I think researchedhelped a lot at first. My original idea for my music video was to use a song made by Idles and at first all my research was based off them and their music videos and it really helped. I learnt a lot about their brand and style and how that would influence me in my music video. But as I got so fa into planning, I decided to change to a song by Bloc Party and they're very different to Idles, saying that though they did have some of the same genre conventions and that did help me when it came to further planning. I realised that as well as Idles Bloc Party kind of fitted into the music video genre of 'different'. Some Of Idle's styles were definitely used in my music video.
• 4.
  PLANNING My planning reallyhelped when it came to shooting and editing my music video. Although at the start of planning I was still set on using an Idles song, the planning for that also really helped, I still used most of the ideas that I had for the Idles song with the Bloc Party song. When it came tom making a shot list, I think that paired with breaking down the lyrics and highlighting the parts of the song for the music video helped the most. It then took what was just mental imagery that would change every time I played it over in my head into something real that I could follow.
• 5.
  TIME MANAGEMENT My timemanagementwas all ok until it came to filming. None of my research time pushed over to when I was meant to be planning and none of my planning time pushed over into what was meant to be production time but when it got to filming, I left it very late to get filming. I thought that what I wanted to get wouldn't take very long and due to the availability of my actor I left it to the last available weekend to film. Although we managed to get everything we wanted and even more, it was a very stressful weekend, especially the Sunday. That was the day where we had to go out and travel to spots I wanted to film and it resulted in frantic searches and stressful filming. Although I had limited time and very limited light, I think I managed reasonably well with making the right decisions on where to film and when and still managed to get the shots I wanted and more importantly howI wanted without having to compromise.
• 6.
  TECHNICAL QUALITIES -CAMERA Working with the camera has to have been my favourite part of the whole project. When it came to borrowing a camera form college I left it to late with what I decided I wanted to use because when it came to booking, there was nothing left, but luckily for me my mum has one that she let me borrow. It took me a bit of time to wrap my head around trying to use it and what its capabilities were and what limits it had. But once I had understood how to use it, it was all very easy. I feel as if I used the camera well and t came out exactly how I wanted. Although the shot of the actor in the child's room was extremely difficult to set up, especially the lighting. My mum's camera didn't have many options on it such as aperture or shutter speed but I did have the ability to change the ISO, but because I was filming in the dark I didn't want to have the ISO too high and get a lot of noise so I resulted to having to set up more lights in the room to light it how I wanted. One light for the background and one light facing the actor but trying not to make harsh shadows or end up with shot that looked like it was out of a horror film by only lighting his face. With the clips of the guitar I kept the camera very still, no movement at all, but when it came to the action sequence I used some camera movement to try and emphasise the speed and franticness of a robbery.
• 7.
  TECHNICAL QUALITIES -CAMERA I used some camera techniques such as Whip Pans and a Pull Out to increase the speed of the action and keep the audience engaged. I made sure that when it came to the action sequences I was going to stay away from just keeping the camera still all the time. There was one shot where the robber is walking into the shop and the camera stays very still as he walks towards the shop but to give context as to where he is and what he is doing I had to show that it was clearly a shop and to do so I whipped the camera up fast to point at the name of the shop.
• 8.
  TECHNICAL QUALITIES –EDITING/POST Before making this music videos my skills were very basic, unbelievably basic infact. And even now my skills and great but I do know a lot more than I did before and I'm a lot more confident using premire pro. I now know skills such as how to zoom in and move the position of the clip, even rotate it. I got told by one of my tutuors that if I am slowing a clip down and it gets a bit choppy because I didn't increase the frame rate on the camera there is an option called Optical Flow under Time Interpolation that will smoothen everything out. I am also begining to mess with re-colouring clips and what certain options will do what but I'm not very good with that and that's definitely something I want to improve on.
• 9.
  AESTHETIC QUALITIES I definitlytook some aesthetic qualities form the orignal music video for Ratchet by Bloc Party but I also took some aesthetic qualities from some of Idles' music videos but I didn't try to just completely coppy them, I tried to do it my own way. With the Bloc Party music video I wanted to kind of copy the way they effected the video but in a way that it's clearly effected and abnormal. And with the Idles video, I really liked the follow cam, with Idles it's clearly meant to be a car camera rig as well as being a POV shot from the person in the car and I used that idea to run with the camera handheld so it's a POV of the police officer. The handhelledtechnique was on purpose to give it that shake to add to the shot. As well as that I loved the colouring of the Idles music video and kind of wanted the same without copying it, instead of going for a pink, I opted for more of an orange. mine mine Ratchet - Bloc Party Grounds - Idles
• 10.
  AUDIENCE APPEAL I thinkthat my music video would definitely appeal to the target audience but I think that it might also appeal to people older than the target audience. I tried to make it appeal to the target audience by adding comedy in certain bits such as; a banana for a gun, a shabby police outfit and a police badge that reads "Mr. Detective". But as well as that I added a funny narrative that had some action and pace to keep that audience engaged in the music video. But as well as that I think it could appeal to people older than the target audience due to the fact that the song chosen is older than more popular songs now and is also upbeat and catchy.
• 11.
  PEER FEEDBACK
• 12.
  FEEDBACK 1 What didyou like about the product? It was engaging and stylish. It fit well with the music and most of the edits worked seamlessly with one another. What improvements could have been made to the product? I would liked to have seen it in higher definition.
• 13.
  FEEDBACK 2 What didyou like about the product? ▪ Liked the zoom features which transitioned into the next scene. ▪ Good use of colour grading for the shots that lasted longer to make it more interesting. ▪ Liked how there was a story in the music video because it gave it a narrative and kept me engaged. What improvements could have been made to the product? ▪ Could make the longer scenes split up into didn’t shots. For example, the scene where the detective is starting his car and reversing. This will just maintain the flow of the video. - Assessed by Henry Graham :)
• 14.
  FEEDBACK 3 What didyou like about the product?  The editing is really good, I particularly enoyed the the end bit that seems like a scooby doo scene.  The is a consistant story that is easy to visually understand.  The video is mostly fast paced and keeps my attention as a veiwer.  The start bit of having the music play on one side of the headphones, then the other and then both was really cool.  Used a lot of locations with the actor in the same location. What improvements could have been made to the product?  The clip where the guy is changing lasts a bit too long in my opinion.  Some of the colour stuff at the start seemed a little random and out of place  Maybe for slomotion try record in a higher frame rate.
• 15.
  PEER FEEDBACK SUMMARY Whatdo you agree with from your peer feedback? What do you disagree with from your peer feedback?
• 16.
  PEER FEEDBACK SUMMARY Iagree with the feedback that some of the shots were maybe just a bit too long, for example the shot of the robber getting ready. It was too long and I should have broken it up into at least two shots to just keep the pace of the fast music and keep the audience fully engaged. As well as that there is the shot of the detective in the car that is too long as well, that could do with being broken up as well. I also agree with the feedback of the camera quality. That links to my time managementand I agree that should improve because it was my poor time management that lead to me not being able to get a good camera from College. By the time I was about to get one, there was none left. I disagree with the feedback on the changing of the colour at the start of the video and I understand why it can seem "random" and "out of place" if you haven't seen the original music video because the colour changing is almost a reference to the original video's editing in a way to seem abnormal and weird.