My Digital Fundraiser Pitch
- 1. 1 Presents, “My Digital Fundraiser.” BY HARRISON SIMONS & MARK REAVIS Gracchi Media Qx Proposal Non-profit Client X
- 2. 2O N L I N E F U N D R A I S I N G “In 2017, the US gave $410.2 billion to charities; 70% of this came from individuals” IT’S TIME WE RETHINK HOW WE FUNDRAISE.
- 3. P R O B L E M S T A T E M E N T Environmental Analysis PREDICTING FUTURE STRATEGIC ACTIONS Becauseofatechnologicalshift,“project-style” fundraisingapproachesdon’talwaystranslate when appliedtoraisingfundsonline. Many folks are still stuck in traditional, “project-style” fundraising (sending direct mailers a couple times a year, hosting an annual gala/event, writing grants, etc.). This leaves many nonprofits stuck: locking themselves into only fundraisingatspecifictimes. This stop-start style of fundraising often leaves fundraisers feeling stuck and frustrated, always spinning their wheels, and not being able to sustainably grow their fundraising, because while this project-based fundraising may have workedwellbefore,donor’spreferenceshavechanged. PRESENT SITUATION 3 Top:Thetotal(inbillions)ofonline donationsperyear. Right:Preferred donationmethod. DatacuratedbyNPSource.
- 4. > Withtheadventof5G,video willreplacemosttext-based communication. S O L U T I O N H Y P O T H E S I S Environmental Analysis PRESENT SITUATION PREDICTING FUTURE Themosteffectivewaytoholdadigitalfundraiseris totellyourorganization’sstoryandtellitwell. Digital fundraising lends itself to long-term predictable and sustainable growth. By investing in digital marketing (SEO strategies, ads, etc.), you’re able to build brand awareness and cultivate a broad support base. Over time, as these individuals are cycled through the digital fundraising loop (attract, nurture, and convert), conversion trends will start to emerge, which will let you know what is and isn’t working. This data will also help inform how you invest your time and optimizeforgrowthmovingforward. STRATEGIC ACTIONS 4 LEARN MORE >
- 5. S O L U T I O N H Y P O T H E S I S 5SERVICE PROPSAL Digital fundraising is ultimately all about making it easy for you and your donors. This means streamlining your processes with tech that helps you fundraising well, both saving you time and delightingyourdonors. Environmental Analysis PRESENT SITUATION PREDICTING FUTURE STRATEGIC ACTIONS
- 6. Elements of a Digital Fundraiser
- 7. 7 WHAT GOES INTO A DIGITAL FUNDRAISER? E L E M E N T S 01PEER-TO-PEER FUNDING Thisisoneofthemostpowerfulvirtualfundraising ideas,becauseitharnessesthepowerofsocialproof.In short,socialproofreferstotheideathatpeopleadapt theirbehaviorstomimicwhatothersaredoing.
- 8. 02INTERNET GRANTS Inmostcases,aninternetgrantcomesintheformofa SaaSsubscriptionorin-kinddonation. Theseresources giveyourorganizationafirmfoundationtolaunch your digitalfundraiser. 03SKILLED VOLUNTEERS Limitedbudgetscanoftenblocknon-profitsfromhiring theexperttalenttheyneedtooperatemosteffectively. Skills-basedvolunteeringcanbridgethatgap. 8
- 9. 04CORPORATE SPONSORSHIP Corporategivingstillplaysavitalroleindigital fundraising. Throughadonationmatchingstrategy, corporatedonationsareusedtokick-starteach campaign. 05COMMUNITY RELATIONSHIP MANAGEMENT Nonprofittechnologyshouldhelpbuildandmaintain trustedandlastingrelationshipswithsupportersand beneficiariesbydeliveringtheexperiencestheyneedin changingtimes. 9
- 10. 06SCALABLE DONATION PROCESS Byutilizingmultiplepoint-of-salesystems,wecantest avarietyofdonationstrategiestomakesuredonating issimpleandeasy. 07RECURRING DONATIONS Themosteffectivewaytogainrecurringdonationsisto putoutrecurring,butrelevantcontent. 10
- 12. OUR 4 FOCUSES
- 13. PHONE VIDEO PLAYS “Videos are shared on social media 1200% more than images and text combined.” F O C U S O N E : V I D E O OOYALA GLOBAL VIDEO INDEX 13 PHONE VIDEO PLAYS TABLET VIDEO PLAYS SUM OF PHONE + TABLET
- 14. F O C U S T W O : G R A P H I C S • Donecidelitnonmiportagravidaategetmetus.Curabiturblandittempus porttitor.Praesentcommodocursusmagna,velscelerisquenislconsectetur et.Praesentcommodocursusmagna,velscelerisquenislconsectetur et.Donec idelitnonmiportagravidaategetmetus.Curabiturblandittempusporttitor. Praesentcommodocursusmagna,velscelerisquenislconsecteturet.Praesent commodocursusmagna,velscelerisquenislconsecteturet. De Aa Bb Integer posuere erat aante venenatis dapibus posuere velit aliquet. Lorem d. Integer posuere erat aante venenatis dapibus posuere velit aliquet. Lorem d.Integer posuere erat aante venenatis dapibus posuere velit aliquet. Lorem d. • Donecidelitnonmiportagravida ategetmetus.Curabiturblandit tempusporttitor. Praesent commodocursusmagna,vel scelerisquenislconsecteturet. Praesentcommodocursusmagna, velscelerisquenislconsectetur et.Donecidelitnonmiporta gravidaategetmetus.Curabitur blandittempusporttitor.Praesent commodocursusmagna,vel scelerisquenislconsecteturet. Praesentcommodocursusmagna, velscelerisquenislconsecteturet. There’sagrowinglegalunderstandingofwebsitesaspublicaccommodations. However,fornonprofitsandnonprofitservicesmorebroadly,it’shistorically beensomewhatunclear. EvenifyournonprofitisnotrequiredtofollowADAdesignguidelines,wehighly encouragecompliance.Makingtheefforttoincludeallpotentialsupportersin yourorganizationisneverabadidea. Accessibility SHOULD A NON-PROFIT’S WEBSITE BE CONSIDERED PUBLIC ACCOMMODATION? Youwantthecontentyourorganizationputsouttobeeasilyunderstood. Inthegraphicsworldthismeanstwothings.First,thecontent’sframesize mustmatch theviewers screensize.Second, thecontentmustconform toyourviewer’sexpectationsofagivenplatform. Adaptability WHAT IS CONTENT ADAPTABILITY? 14
- 15. So how do we add a digital aspect to our campaigns? The challenge is two-fold; First, Identify social ambassadors, then createacultureofsharing–bymakingitfun! Community 2.0 WEBSITE SOCIAL MEDIA EMAIL/SMS F O C U S T H R E E : S O C I A L 15
- 16. F O C U S F O U R : S E A R C H Imagine what you could do with $10,000 USD of in-kind advertising every month from Google Ads. You could recruit more volunteers, attract more donations, and share your storywithaudiencesallovertheglobe. GLOBAL COMMUNITY OUTREACH Through content monetization and affiliate marketing, we can create revenue streams for your organization with 0% humaninvolvement. ALGORITHMIC GIVING 16
- 18. 18 PHONE: 912-247-6300 EMAIL: [email protected] Gracchi Media Contact Information PHONE: 912-665-0483 EMAIL: [email protected]
- 19. Essential Internet Grants GSUITE FOR NON-PROFITS GIVES PROFESSIONAL EMAILS, SHARED DRIVES, CALENDAR, AND VIDEO CHAT TO EVERY EMPLOYEE/BOARD MEMBER. GOOGLE AD GRANT PROVIDES ACCESS TO $10,000 USD OF IN-KIND ADVERTISING EVERY MONTH FOR TEXT ADS. YOUTUBE NONPROFIT PROGRAM MAKES IT EASY FOR SUPPORTERS TO GIVE WITH YOUTUBE GIVING FEATURES. FACEBOOK FOR NONPROFITS ALLOWS YOU TO ADD A DONATION BUTTON TO YOUR PAGE AND GIVES ACCESS TO OTHER FUNDRAISING TOOLS. MICROSOFT OFFERS PROFESSIONAL EMAILS, SHARED DRIVES, CALENDAR, AND THE OFFICE 365 SUITE FOR EVERY EMPLOYEE/BOARD MEMBER.