Na mktg for ee software dev services
Download as PPTX, PDF1 like429 views
This document discusses strategies for Eastern European software developers. It covers cost versus value-based pricing, the evolution of Ukraine's IT industry, key trends and opportunities, and platform-led service delivery strategies. Examples are provided of big data and cloud computing projects. The presentation emphasizes building an enabling software platform and customizing it for multiple customers through software development services. Case studies are shared of startups doing large-scale data collection and applying machine learning techniques to cloud computing problems.
Na mktg for ee software dev services
- 1. For Eastern European Software Developers By Russ Hertzberg Vice President , Technology Solutions
- 2. Value Complexity Service Models Cost vs Value Based Pricing Ukraine IT/Software Industry Evolution Key Trends and Opportunities Platform Led Service Delivery Strategies Anonymous Cases Question and Answer
- 3. Value In $$$ Complexity (In Brainpower) Staff Augmentation Staff Aug + Project Mgmt. Architect+Staff Aug+ Proj. Mgmt Product Owner+Architect+ Staff Aug+Proj Mgmt
- 4. Value In $$$ Complexity (In Brainpower) QC Coders BA/RM Tech Leads UI/UX Dev Ops IaaS Architect Consulters Platforms App Customize & Integrate Software Frameworks
- 5. Value In $$$ Complexity (In Brainpower) QC Coders BA/RM Tech Leads UI/UX Dev Ops IaaS Architect Consulters Platforms App Customize & Integrate Software Frameworks People Software Solutions
- 6. Cost Based Pricing Supports Gross Margin Management and Financial Control Different Prices for Different Teams in Different Dev Centers (Kiev/Lviv vs Rhivne or Dnipro, for example) Value Based Pricing is Flexible to Customer Situation Value Based Pricing Helps Sales Team Adjust Pricing to Help with Closing Finance vs. Sales
- 7. Company Stage of Maturity Shareholder Exit/M&A Mid Stage Steady Growth Early Stage High Growth Startup/Survival
- 8. Company Stage of Maturity Shareholder Exit/M&A Mid Stage Steady Growth Early Stage High Growth Startup/Survival Coders QC Tech Leads BA/RM UI/UX Architect Consulters Dev Ops IaaS Software Frameworks App Customize & Integrate Platforms
- 9. Company Stage of Maturity Shareholder Exit/M&A Mid Stage Steady Growth Early Stage High Growth Startup/Survival
- 10. Company Stage of Maturity Shareholder Exit/M&A Mid Stage Steady Growth Early Stage High Growth Startup/Survival Active Founder in USA First USA Citizen Employees Narrow Target Markets Demand Generation Branding Sales Team Formation Thought Leaders Solution Marketing Structured Sales Process Global Culture Specialist BoD Employee Shareholders
- 11. BIG DATA AND ANALYTICS: 60% of Fortune 1000 Have Completed a ‘Big Data’ Project “Outside talent may be the best option” Startup Investing in Big Data 2008-2012: $4.9 Billion USD Startup Investing in Big Data, 2013 Only: $3.6 Billion USD http://sloanreview.mit.edu/article/how-big-data-is-influencing-big-companies/ http://www.bigdata-startups.com/big-data-startups-investment-infographic-big-data-means-big-bucks/
- 12. CLOUD COMPUTING: Cloud Platform War Has Major New Entries from Google and Cisco: Chasing AWS Sustained Use Pricing Sub One Hour Instance Pricing Highly Disruptive New Service Pricing: AWS Redshift http://www.rightscale.com/blog/cloud-cost-analysis/google-slashes-cloud-prices-google-vs-aws-price-comparison http://techcrunch.com/2012/11/28/amazon-web-services-announces-redshift-new-data-warehouse-service/
- 13. SECURE COMPUTING: 822 Million Data Records Lost in 2013 Worldwide 66.5% of the Lost Records are USA Based Huge Vulnerabilities in Retail Exposed http://nakedsecurity.sophos.com/2014/02/19/2013-an-epic-year-for-data-breaches-with-over-800-million-records-lost/ http://resources.infosecinstitute.com/2013-data-breaches-need-know/
- 14. Build an Enabling Software Platform. For Example: Loading Big Data Securing Huge Amounts of Unstructured Data Cleansing Relational Data Building Cross Platform Mobile Apps And Many More Software Development Services Are For Customizing Your Platform The More Customers You Customize Your Platform For, The Better It Gets Your Platform Your Development Services QC Architect Consulters Coders Tech Writing BA/RM Tech Leads Dev Ops IaaS
- 15. CASE #1 CASE #2 Early Stage High Growth 10 TB per Day Data Collection Software Dev Services for the Platform Dev Ops for the Platform Scales to Thousands of Servers Very Lean Startup Markov Learning Process Neural Network Applied to a Common Cloud Computing Problem
- 16. Russ Hertzberg Vice President, Technology Solutions Email: [email protected] Office phone: 770-255-3675 Mobile phone: 949-400-5055 Skype: russh2