This document discusses the advancements in digital content generation, focusing on the development of automatic systems for generating narratives via natural language generation (NLG). It describes a model for automatic text generation that includes various stages such as content determination, speech planning, and linguistic realization, emphasizing its application in different fields like journalism and e-commerce. The authors illustrate the necessity for such systems by presenting practical examples where human-generated content is insufficient due to high demand for timely and quality information.