Narrative theory analyzes how media texts communicate meaning through structured stories. It views narrative as a chain of causally linked events with a beginning, middle, and end. Theorists like Branigan, Propp, and Barthes developed approaches to analyzing characteristics like character types, codes, and underlying cultural themes in narratives. More recent theorists examine how genres, postmodern narratives, and hybrid forms challenge traditional understandings of narrative structure. Narrative theory provides concepts to inform how meaning is constructed in media texts and genres help categorize texts for audiences, creators, and scholars.