NASHRM Mentor University-Social Media for HR Pros
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This document provides an overview of how HR professionals can use social media. It discusses why social media is important for HR, how to get started with blogs and networking sites like LinkedIn, tools for recruiting via social media, using social media for communications and branding, and addressing legal and policy issues. The document emphasizes starting small, being realistic, and leveraging social media to develop professionally and stay connected with employees and candidates.
NASHRM Mentor University-Social Media for HR Pros
- 1. Social Media for HR Pros Ben Eubanks April 11, 2013 NASHRM Mentor University
- 2. About me The day gig The night gig The unpaid gig
- 3. If I was a Lawyer
- 4. If I was a Recruiter/Consultant
- 5. But I’m not
- 6. How I started in HR
- 7. How I started in Social Media
- 8. Why? • Your employees understand it, whether you do or not. • You can get a lot out of it professionally. • It’s how you spend your free time after you finish all the HR work. :-)
- 10. Join the club Over 100 “HR” blogs exist today. Here are ten: 1. hrringleader.com 6. hrschoolhouse.com 2. omegahrsolutions.com 7. hrremix.com 3. womenofhr.com 8. timsackett.com 4. fistfuloftalent.com 9. sbrownehr.com 5. hrcapitalist.com 10. evilhrlady.org
- 11. Thinly sliced Have a favorite topic? What about Lean manufacturing principles for HR, government contracting, or legal compliance?
- 12. Networking You are the average of your 5 closest friends. Jim Rohn
- 13. HRevolution
- 14. Project:Social
- 15. How do you survive? • Be realistic • Use leverage
- 16. Communications • Do you need a policy? – Blanket conversation policy – Lawyers running the show – Outliers
- 17. Hot off the presses • Research published TODAY by SHRM: – 77% of orgs using social recruiting – 20% of orgs using for screening (truth?) http://www.slideshare.net/shrm/social- networkingwebsitesrecruitingselectingjobcand idatesshrm2013final
- 18. Legal • Swinging pendulum: “nothing is allowed” was the norm, now moving away • Speech on social media platforms can be “protected speech” if it targets the NLRA key “concerted activity” areas: wages, working conditions, etc. – Hispanics United • Not all speech protected – Bartender – Reporter
- 19. Two options
- 20. Coaching vs. Policies • Drive Smart • Be Honest and Clear • Avoid a Blowout • Genuine Assistance • Proceed with Care • Respect Fellow Drivers • Share the Road
- 21. The numbers
- 22. Recruiting • Facebook (or Twitter, YouTube, etc.) is not a bad word • LinkedIn is my main success story • Facebook for targeted demographics • Niche sites • Learn to search Google (boolean) • Communities=work, tread carefully • Email comm idea w/SmartRecruiters • Corporate blogging
- 23. Ninja tip • Boolean search is not social media, but you search social data. • Type “ben eubanks” site:linkedin.com and you can see my profile, even if we’re not connected. • This is how I source purple squirrels.
- 24. Tools abound • Jobvite • SmartRecruiters • Yammer • TribeHR • Rypple • TalentBin • And a hundred others
- 25. Corporate Blogging Get a free guide: upstarthr.com/hrblogging
- 26. Culture/Branding • What do ladies in men’s flame retardant Nomex flight suits, a bag piper, and a video about the mission to kill Osama Bin Laden have in common?
- 27. But I don’t have time… Start with one thing. – Richard Sherman
- 28. But I don’t have time… Use LinkedIn first. –Bonita Martin Take advantage of Groups and Answers
- 29. But I don’t have time… Use RSS to save time. –Caryn Sarvich
- 30. But I don’t have time… Engage now or be left behind. –Stephanie Kempa More on this: http://upstarthr.com/busy
- 31. Not THE answer, but…
- 32. Get more • Get this presentation: upstarthr.com/nmusocial • Get free email updates: upstarthr.com/feeds • Email me: [email protected] • Free eBooks on employee engagement, retention, and more: upstarthr.com/freebies
Editor's Notes
- #9: How I started (natural learning path)
- #26: Forrester Research study shows that 84% of us don’t trust corporate blogs (as currently written).(we use internal newsletter at this time, shame on us)Recognition and engagement impact; Gives a voice to employees to demonstrate passion/commitmentExample of LA state agency whose CEO posts a few times a month, internal only but a good start.
- #28: First know how deep you want to be and then assign time for that activity. Not everyone will blog five days a week for years. For others, Twitter and Facebook won’t be great options. Some might just want to lurk on blogs. And that’s fine! Start slow.Read blogs, comment if you want to add an idea, write a guest post. Steve Browne example of growing slowly.
- #29: Purpose of GroupsWays I’ve used them successfully5 recommendationsPurpose of Answers
- #30: RSS Changed My LifeStarted reading blogs 3 years ago. Went to each blog daily. Kept adding. Soon had 20, which took at least fifteen minutes a day to check each. Then found out about RSS. Feeds delivered to your reader.
- #31: This isn’t the most important or powerful tool you have as an HR professional. However, it is just one more item to add to your toolbox that could come in handy at any point in your career. I’ve used it successfully in my day job and these other guys up here have as well to varying degrees of success.