NASPA
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This document provides an overview of incorporating digital tools into departmental marketing. It discusses developing a marketing strategy, designing marketing content using tools like Canva and Mailchimp, delivering content on social media platforms like Facebook and through email newsletters, and assessing the results of marketing efforts using analytics from Facebook Insights, Mailchimp and Excel. The document concludes with recommendations for establishing branding guidelines to ensure consistent messaging across all digital platforms.
![Incorporating
Digital Tools into
[Departmental] Marketing
#NASPA17 #SATech
03.12.17](https://image.slidesharecdn.com/pdfjoiner3-170312045331/85/NASPA-1-320.jpg)
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NASPA
- 1. Incorporating Digital Tools into [Departmental] Marketing #NASPA17 #SATech 03.12.17
- 4. Who AreYou?
- 5. Who AreYou? Name Title Favorite Social Media Platform Favorite Person on Social Media What is your skill level?
- 8. Marketing is the contact You have with the outside world
- 9. WorkTime What is the contact you have in your department with the outside world? 01
- 10. Marketing: Targeted Marketing Passive Marketing Inbound Marketing
- 14. WhySocialMedia?
- 15. WhySocialMedia?
- 16. WhySocialMedia?
- 19. GoodDesign Matters Useful Tools of the Trade CANVA.COM PIKTOCHART.COM MAILCHIMP.COM 02
- 21. Make Data fun with piktochart
- 23. Time for a Break
- 27. Dos Create calls to action! Have engaging visuals Keep content fresh Have descriptive subject lines Link back to your website or other platforms. Hyperlink emails Cross-promote content Create market segments (if you have the capacity) Easter Eggs! 03 newsletter dos and don'ts
- 28. Dos Create calls to action! Have engaging visuals Keep content fresh Have descriptive subject lines Link back to your website or other platforms. Hyperlink emails Cross-promote content Create market segments (if you have the capacity) Easter Eggs! 03 newsletter dos and don'ts Don'ts Content for daaaayyys Too much text Too many design elements Too many calls to action Forget to personalize Not referring students to it Send inconsistently
- 29. Dos Create calls to action! Have engaging visuals Keep content fresh Have descriptive subject lines Link back to your website or other platforms. Hyperlink emails Cross-promote content Create market segments (if you have the capacity) Easter Eggs! 03 facebook dos and don'ts Don'ts Content for daaaayyys Too much text Too many design elements Too many calls to action Forget to personalize Not referring students to it Send inconsistently
- 30. Dos Create calls to action! Have engaging visuals Keep content fresh Have descriptive subject lines Link back to your website or other platforms. Hyperlink emails Cross-promote content Create market segments (if you have the capacity) Easter Eggs! 03 facebook dos and don'ts Don'ts Content for daaaayyys Too much text Too many design elements Too many calls to action Forget to personalize Not referring students to it Send inconsistently
- 48. Strategy The brand is visually clean, sharp and modern Main brand colors are orange and black The brand's tone of voice is witty, sharp and trendy Guidelines should be properly utilised in all applications