Nasscom Design4India Design Lounge - Digital Business Transformation

Nasscom Design4India Design Lounge - Digital Business Transformation

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  DIGITAL BUSINESS TRANSFORMATION Aframe to think about transforming “Enterprises” S A URABH D A S @ S D A S _ S A P E H e a d O f D i g i t a l S t r a t e g y G r o u p HELLO
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  2 Wicked Problem Incomplete or contradictory knowledge Large numberof people and opinions involved More than one possible cause and solution Interconnected nature with other problems It is a unique as the context it occurs in
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  3 3+1 IMPLICATION FOR ENTERPRISES
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  4 1 S HI F T I N G B U S I N E S S O P E R A T I N G M O D E L F O R T R A N S F O R M A T I O N C
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  6 2 SERVICE DESIGN- A STRUCTURED FRAME TO ORGANIZE FOR CUSTOMER CENTRICITY
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  7 Service Experience canbe Monetized EXPERIENCE 3.50 EUR SERVICE 1.20 EUR PRODUCT 0.25 EUR COMMODITY 0.05 EUR Economic value of a cup of coffee ServiceExperience
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  8 Service Design isabout Orchestration BACK- STAGE FRONT STAGE Behind the scenes organization Behind the scenes customer scape
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  9 3 TECHNOLOGY &DATA TO SCALE THE NEXT BIG IDEA
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  BREAKTHROUGH TECHNOLOGIES 10% CORE TRANSFORMATIONA LArtificial Intelligence RoboticsAugmented Reality 3D Printing Cloud Computing Big Data Blockchain IOT Wearables
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  12 +1 CULTURE OFSPEED & AGILITY
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  13 “The world ischanging very fast. Big will not beat small anymore. It will be the fast beating the slow”. 11% 19% 27% 24% 10% 4% 5% Multiple times a day Multiple times a week Weekly Monthly Quarterly Half Year Year or less
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  15 In Summary 1. Challengetraditional business models & strategy to reimagine value-chain 2. Service Design lends a structured systems frame for organization to accelerate transformative journey by placing customer at the center 3. Right and purposeful use of modern technologies to scale your ideas +1. Institute a culture of speed & agility to rapidly take ideas to market
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  THANK YOU