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NASSCOM Design4India Design Storm: Inside out of Industrial Design & Engineering Feedback Form
- 1. INSIDE OUTDefining the rootof fruit
- 2. Introduction and briefing “Thegreater the seed the greater the tree.”
- 3. Introduction and briefing Productquality • Does it satisfy customer needs? • Is it robust and reliable? • Product quality is ultimately reflected In market share and the price that customers are willing to pay. Successful Product Development Development time • How quickly the firm receives economic returns from the efforts. Development cost • How much did the firm have to spend to develop the product? • a significant fraction of the investment required to achieve the profits. Product cost • This cost includes spending on capital equipment and tooling • The incremental cost of producing each unit of the product.
- 4. Introduction and briefing •Zone 1 : Low-risk Opportunities • Zone 2 : Opportunity Of Growth • Zone 3 : Highest Level of Uncertainty.
- 5. Workshop Goal • Ensurethat the product is focused on customer needs. • Identify latent or hidden needs as well as explicit needs. • Provide a fact base for justifying the product specifications. • Create an archival record of the need’s activity of the development process. • Ensure that no critical customer need is missed or forgotten. • Develop a common understanding of customer needs among members of the development team.
- 7. Define Problem Statement IdentifyCustomer Need
- 8. Design Brief Development(30MIN) • which direction to go ? • Does not specify a precise destination or a particular way to proceed. Define Problem Statement
- 9. Stake Holder Mapping •Who is involved? • What do they care about? • How much influence do they have? • What are their problems? Define Problem Statement
- 10. Problem Tree Analysis •causes and effects of problem Define Problem Statement
- 11.
- 12. Gather raw Data Interviewing •When and why do you use this type of product? • Walk us through a typical session using the product. • What do you like about the existing products? • What do you dislike about the existing products? • What issues do you consider when purchasing the product? • What improvements would you make to the product? How Who Why What When Where
- 13. Gather raw Data HELPFULHINT • Go with the flow. • Use visual stimuli and props. • Suppress preconceived hypotheses about the product technology. • Have the customer demonstrate the product. • Be alert for surprises and the expression of latent needs. • Watch for nonverbal information.
- 14. Persona Profile • Determinea set of archetypes to develop in details • Write a personal description of each type • Give them realistic names. • Include representative portrait for each persona • Establish their needs and goal • Summarize their mindset with memorable quote Building Empathy
- 15.
- 16. Establish Relative Importance EstablishTarget Direction
- 17. What’s on yourradar ? • This method provides a template where people can organize items within a given scope based on how important or relevant Establish Relative Importance
- 18. Round Robin Reflect OnThe Result • idea is passed from person to person
- 19. Difficulty Matrix • placingimportance (low to high) on the x-axis and difficulty (low to high) on y-axis. This method will help the team to arrive at a workable resolution. Interpret The Raw Idea
- 20. Interpret The RawIdea Reflection And Discussion
- 21.