Natas soc medtraining
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This document discusses strategies and tools for social media. It begins by outlining why social media is important, noting how platforms like Facebook have grown rapidly. It then discusses setting goals for social media use and choosing appropriate tactics and tools to meet those goals. Examples of tactics covered include developing social media policies and monitoring, while tools discussed include Facebook, Twitter, YouTube and analytics platforms. The key message is to think strategically by setting goals, understanding tactics, and choosing tools to help achieve those goals.
![Social media strategy + tactics + tools THANK YOU! Demetrio P. Maguigad [email_address] Follow @dmaguigad + @npcommunicator www.communitymediaworkshop.org](https://image.slidesharecdn.com/natas-socmedtraining-111109153545-phpapp01/85/Natas-soc-medtraining-28-320.jpg)
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Natas soc medtraining
- 1. Social media strategy + tactics + tools Presented by Demetrio P. Maguigad
- 2. Welcome What we will be covering: Strategies and overview of the Social Web Tactics: Things for the day-to-day Tools: Which ones? How do we best use them?
- 3. Why Social Media? While it has taken Television 13 years to reach a market audience of 50 million It took Facebook only 2 years If Facebook were a country, it would be the third largest in the world!
- 4. Why Social VIdeo? Less then 60 secs = average time spent on a site with text only. 6 mins = average time spent on a site with video. Less then 10% of visitors to your site read everything you have to say. 65% of visitors to a site with video watch to its completion. Video ranks 3x higher in search engines then text.
- 5. MYTH Social Media is FREE! Although most online social media tools are Free of cost, to be successful you need to invest your time to be successful.
- 6. Strategy First, What is Social Media + the Social Web? Well, it’s kind of like…
- 8. Strategy First, What is Social Media + the Social Web? Well, it’s kind of like… The High School Dance … or any other Social Gathering Preparation Presentation Interaction Listening & Monitoring Participating Sharing
- 9. Have a plan “ Think Strategically, Act Tactically…”
- 10. Define your goals FOUR BASIC GOALS OF ONLINE COMMUNICATION: To Inform : addressed to people who are already looking for you. To Educate : addressed to people who may not be looking for you but would like to build their knowledge base. To Persuade : addressed to people who do not have an opinion about you or who may disagree with you. To Appeal to the Emotions : addressed to a wide audience
- 11. Goals You should be able to quantify or qualify real measurable results Your goals should always support your organization’s mission Acquire the appropriate tools to measure your success
- 12. MYTH If you build it (website, blog, facebook page), they will come… People will not visit you online unless you first have a strategy to invite them there.
- 13. Tactics MANAGEMENT Develop a Social Media Policy Monitoring Push + Pull
- 15. TOOLS Do I need to be on every social network? How do you choose which one’s to use?
- 16. How do you fix a broken sink?
- 18. Choosing your tools Identify the problem or issue first Establish a plan and define your goals Identify the tools to help you reach your goals
- 19. Facebook Profiles Pages Causes Facbook Ads
- 20. Other networks and social platforms LinkedIn Twitter MySpace FourSquare Others
- 21. Twitter Follow Listen in Converse Hashtags URL shorteners
- 22. Anatomy of a Tweet RT @ mattkoltermann : #11ntc wireless internet #fail video from @ ntenorg ...love! http://bit.ly/edhy7r
- 23. Using a social media dashboard Social Management Hootsuite Tweetdeck Seesmic
- 24. Broadcasting Creating and Sharing Content Youtube + Vimeo Blogging: Wordpress + Typepad + Blogspot Live Broadcasting: Cover it Live + uStream + Qik
- 25. SEO + Metrics Search Engine Optimization Analytics Tools
- 26. SEO Organizing your blog and website Adding Tags and Categories Meta Data Adding Links Keep Content Fresh
- 27. BRINGING IT ALL TOGETHER Think Strategically—Have a plan Understand tactics to manage your time and make the most from your online communicating Define what needs to be done first, then choose your tools Identify how you’ve made an impact by using metrics Q + A
- 28. Social media strategy + tactics + tools THANK YOU! Demetrio P. Maguigad [email_address] Follow @dmaguigad + @npcommunicator www.communitymediaworkshop.org