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National Social Media
Harnessing the Power of Social Media Marketing discusses how social media has grown exponentially in recent years and is now a vital part of marketing strategy. It provides statistics on growth rates and user engagement for major platforms like Facebook, Twitter, YouTube. The document also gives tips on best practices for using each channel and case studies of companies that improved sales, traffic and brand awareness through social media campaigns.
National Social Media
- 1. Harnessing the Powerof Social Media Marketing
- 2. A bit ofHistory Radio – 38 years TV – 13 years Internet – 4 years Facebook – Added 100 million users in less than 9 months Source: United Nations Cyberschoolbus Document and Mashable Number of years to reach 50 million users
- 3. Why SocialMedia Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009 Nielson report, Global Faces and Networked Places, 2009 90 % of people trust recommendations from people they know 70 % of people trust recommendations from people they don’t know 300% The growth in the time spent on social networks 1 – 1 is the new marketing reality replacing 1 to many
- 4. Facebook Statistics +600 million users + 50% of users log on to Facebook daily 130 average number of friends per user 55 minutes average time spent per day 2 X – Mobile users more active than non-mobile users
- 5. Add Fans eachmonth Encourage Participation Drive Traffic from Facebook to your site Profile Design and Optimization Content Posting Encourage Conversations Analytics and reporting
- 6. Case Study Facebook is now Biggest Referral Site Increased Sales Improved Awareness Brand development
- 7. Twitter + 200Million users (ComScore) 140 Million tweets per day 55% female tweeters (Quantcast) 347% jump since a year ago in people accessing Twitter via mobile devices (social network watch)
- 8. Build Followers each month Post Tweets Tweets relevant to your business, its industry the market & general current events. We strategize with you to determine any specific topics or themes to focus on Post updates that capitalize on current trending topics to increase visibility. Target updates that are likely to appear in Google’s Real Time results .
- 9. Case Study Created Awareness amongst thousands of travel critics and travel agents Over 1000 new visits per month New Sales http://www.nationalpositions.com/webinars/videoseo.html
- 10. YouTube Statistics 2billion videos viewed each day 2 nd most popular search engine 60% believe that when a company releases a new service or product, it should be promoted via YouTube video clip 37% bought an item they saw advertised on YouTube
- 11. Video Search Engine Optimization 30 second video production Video Keyword selection YouTube Channel setup and personalization Video upload Video tag optimization * * Ask us about our full Video SEO (VSEO) Packages Gain maximum visibility on YouTube as well as across multiple search engines
- 12. Case Study DominatesVintage Guitars 174,442 Video Views 29,478 site visits 568% increase in traffic
- 13. Monthly Strategy Consulting Develop new initiatives such as Contests Polls Brand awareness campaigns Event promotion Latest Product News and Trends to generate Community Engagement
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- 15. Everything you need to run an effective Social Media campaign Build a community Generate brand awareness Improved SEO rankings Increased traffic Generate more sales or leads Winning Strategy