Native vs mobile web apps html5 workshop vj v1
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The document discusses naïve apps versus mobile web apps in the enterprise. It provides an overview of app development trends, including the rise of naïve apps. It also examines concerns enterprises have in deploying mobile technologies, such as security and cost. The presentation analyzes where mobility fits within organizations and the types of apps commonly used. It suggests enterprises take a hybrid approach, using both naïve and mobile web development to leverage the best of each.
Native vs mobile web apps html5 workshop vj v1
- 1. Na#ve apps vs. Mobile web apps in the enterprise Myth, Reality and Trends 29 May 2012, MOSQUITO Workshop, Paris Vishal Jain Analyst, Mobile Service
- 2. 451 Research New York City: HQ Staff of 200+ Founded in 2000 Offices in London, San Francisco & Boston 40+ Analysts Analyzing the business of enterprise IT innova#on
- 3. Crack the conundrum • App development and deployment landscape • Beyond the na#ve vs mobile web debate • Trends in app development • Conclusion • Thanks and Ques#ons
- 4. Rise and rise of na#ve apps 500,000 1,000,000 400,000 800,000 300,000 600,000 Total apps 200,000 400,000 100,000 200,000 0 0 2008 2009 2010 2011 Apple App Store Nokia Ovi Store Samsung Apps Windows Marketplace Android Market RIM App World Amazon Android App Store Source: 451 Research Estimates and Company Data. November 2011
- 5. App development and deployment is no longer a soXware project • Picking industrial scale in the enterprise • Simple to Complex apps • Not just integrate but also manage • Manage and nurture the development and deployment environment • Control mul#ple variables • NO SIZE FITS ALL
- 6. Because mobility is transforma#onal!!! How do you view mobility within your organization? Don't see a need for mobility in our Not really organization - will necessary for not invest here our business Nice to have for our business, but we can do without it Has fundamentally changed the way we do business (transformational change) Has changed the way we do business for the better (i.e. faster response times) n:268, 451 Research Survey, May 2012
- 7. Beyond na#ve vs. mobile web Na#ve Mobile Web Virtualisa#on • OEM provided • Lots of 3rd party • None required Tooling development tools development • Minimal config tools • Controlled • Free for all • Hypervisor Management ecosystem • No lock-‐down gaining interest • Cer#fica#on • Evolving security • Kill and wipe domain • Evolving • Same as for • Defined technology desktops, no Ecosystem distribu#on and • New business change. Allows mone#sa#on models but none one to replicate model has “unfair across mul#ple advantage” OS Hybrid Apps = Na#ve + Mobile Web PhoneGap Good Dynamics Or Combina#on of fat + thin-‐client compu#ng Framehawk Worklight Use of JavaScript to make na#ve calls where func#onality not supported
- 8. What does the enterprise expect Please indicate the degree to which each of the statements below matches concerns your company may have with deploying mobile technologies? 250 200 Strongly disagree 150 Disagree 100 Neither agree nor disagree 50 Agree 0 Strongly agree I in f taff d ile dd ake t RO re o n mob low ty a ill a IT s ill m natu bou ly s s-w curi ent new s-w ed a ical tive t se curr cern n cern stor hibi cern bou /trai with con y hi t p ro con ed a hire con ited fied pan No Cos cern d to 're Lim is Com We Sat Nee Con n:268, 451 Research Survey, May 2012
- 9. 0.0%$ 10.0%$ 20.0%$ 30.0%$ 40.0%$ 50.0%$ 60.0%$ 70.0%$ 80.0%$ 90.0%$ 100.0%$ Ema Busi n il$ ess$ In telli gen Co l l ce$ ab o ra@o n$to o l s$ CRM C u st ome $ r$fac ing$a pp$ ERP $ Expe nse$ Field $Ser vice GPS $ $Na viga @ on $ Inst ant$ Mes Where is mobility in the enterprise sagi ng$ IT$su ppo rt$to o l s$ POS $O $C r edit $car d$ Prod uc@ vity Soci $ al$ne two rkin g$ Ti m e$tra ckin Trav g$ el$m What%types%of%applica/ons%does%your%organiza/on%use%on%SMARTPHONES.% an a gem ent$ Non e$
- 10. Where is mobility in the enterprise What%types%of%applica/ons%does%your%organiza/on%use%on%SMARTPHONES.% Three waves of mobility 100.0%$ 90.0%$ • 1st – mobile email 80.0%$ 70.0%$ • 2nd – mobile applica#ons 60.0%$ • 3rd – mobile cloud compu#ng – apps decoupled from the device 50.0%$ 40.0%$ 30.0%$ Already caused disrup#on beyond desktops 20.0%$ 10.0%$ • RIM 0.0%$ • Personal Naviga#on Devices il$ $ pp$ $ nse$ $ on $ ng$ d$ g$ g$ e$ ent$ ce$ o l s$ $ o l s$ CRM ERP vice vity Ema rkin ckin Non $car gen sagi ing$a @ n$to rt$to gem Expe uc@ $Ser • Field service handhelds viga edit two e$tra telli Mes ra@o r$fac ppo Prod Field an a $Na $O $C r al$ne In Ti m ant$ IT$su GPS el$m ab o ess$ ome POS Soci Inst n Co l l Trav C u st Busi
- 11. How are they developing the next killer app Rank platforms in the priority that your organization targets while developing or procuring a mobile application? 180 160 Primary (first choice) 140 120 100 Will develop in parallel 80 (multi-platform approach) 60 40 Will consider 20 0 Future plan, +6 months S 5 0 rry id nux o ne CE a 7 8 XP TML rry 1 aem Vist le iO ndro ws ws Pho from now kBe e Li ws ws do do ws ia M kBe r (H Ap p le A do do Blac ws Win Win il Ignore - no development Mob do Win Win wse Blac do Nok g plans Win Goo Win Bro N:168, 451 Research Survey, May 2012
- 12. Using the best of breed Eventually Na#ve Set the Hybrid move as Browser-‐ movement bar approach technology based matures • Established app • Uses the best of • As the security store model web development model matures • Established for and na#ve and publishing security, sandbox, packaging ecosystem become permissions and • Not highly available trust op#mised although • Browser evolu#on • Allows high suited for less runs neck to neck op#misa#on for complex apps with the evolu#on the device form-‐ • Allows enterprises of features on factor to reuse exis#ng smartphones developer resources and infrastructure
- 13. Total Cost of Ownership • Understand the cost of the en#re environment, not just the app App#dev#cost# • Build vs. Buy !140,000!! • Different kinds of tools across !120,000!! the development and !100,000!! deployment chain !80,000!! • On-‐Prem !60,000!! Dev!cost! • Hosted !40,000!! !20,000!! • Zero-‐install (SaaS/PaaS) !"!!!! • Where do your business App!dev!"! Consumer! Consumer! Emp!Info! Emp!Xtn! mktg!app! Info! Xtn! rules sit • App • Backend • Middleware
- 14. Conclusion Transi#on from 2nd Wave into the 3rd wave of mobility • Demand for ROI • Drive towards cloud applica#ons • Performance – device and networks. What is your payload? • Compe##on of business models – walled gardens vs. interoperable
- 15. Further Read Upcoming reports • Applica#on LifeCycle Management – Understanding how enterprises should develop, deploy and manage apps • Evolu#on to Digital: Mobile Security threats and tools
- 16. Thanks and Ques#ons [email protected] Emerging Trends in mobile commerce