Ric Telford, VP Cloud Services, IBM
December 12th, 2013

Cloud Computing and the Changing
IT Model
How it impacts project delivery
So what is Cloud Computing?
Cloud computing is an IT consumption
and delivery model for enabling
convenient, on-demand network
access to a shared pool of
configurable computing resources that
can be rapidly provisioned and
released with minimal management
effort or service provider interaction.

5 key characteristics:
1. On-demand self-service
2. Ubiquitous network access
3. Resource pooling
4. Rapid elasticity
5. Measured Service
Source: 2009 National Institute of Standards and Technology, Information Technology Laboratory

2

Usage
Tracking

Virtualization

Elastic

Automation
Cloud computing represents the “Industrialization of IT,”
similar to when:
 Telcos automated traffic
through switches to assure
service and lower cost.

 Manufacturers started using
robotics to improve quality
and lower cost.
 Banks built the automated
teller machine network to
improve service and lower
cost.

3
The need is clear…management costs of today's IT
infrastructure are out of control

4
Think cloud is just an IT obsession? Business leaders
disagree
Cloud is extremely important to overall business success
LOB’s strategic interest in cloud will soon surpass IT’s and it spans virtually every
area of the business
(finance, operations, sales and marketing, product development).

Today

In three
years
72%

LOB

112% increase

58%

49%

IT

18% increase

34%

5
5

“Cloud” was defined as encompassing application, platform or infrastructure as a service as well as private, public or hybrid delivery models.
Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation
For more info, visit: ibm.com/ibmcai/globalcloudstudy
Moving more to Cloud increases time to value but
decreases control

6
Demands of technology and widespread digitization is just
exacerbating the problem
Advanced
Predictive
Analytics
Cyber
Security

Infrastructure
Optimization

7

Explosion of
Mobile
Devices

Big Data

Real-time
Sensor Data

Growth of
Social Media
Over 50 years of technology evolution, we have seen major shifts in
computing architectures
Cloud
Big Data
Platforms

Social
Mobile

Web, e-business
and SOA
Transaction
Systems

Interconnected solutions
Action taken immediately at
real time speeds
User device capability &
variety growing exponentially
Multiple applications

Infrastructure stressed with
volume and velocity of data

Some shared data

Open innovation

Dedicated systems

Post processing
in warehouses

Unpredictable workload
patterns

Single database

Batch processing

Managed one solution

Time to business action

Strategic and
tactical differentiator

Time

19608

1990-

2010-
Technology has never been more important to business
For the first time, CEOs identify technology as the most
important external force impacting their organizations
2004

2006

2008

2010

2012

71% Technology Factors
69% People Skills
68% Market Factors
Macro-economic factors
Regulatory Concerns
Globalization

“Survival skill 101 for the
next five years will be
deriving insight ahead of
peers.”
CEO
Healthcare, Australia
9

“Simplification and
standardization are key
strategies that we have been
using to reduce existing and
future complexity.”
CEO
Consumer Packaged Goods, USA
THE

of services will be
by

new application models
THAT ARE

10
Two Application Models will Co-exist in the Enterprise
“Born in the Enterprise”
Systems of Record

“Born on the Cloud”
Systems of Engagement

Scalable

Elastic

Virtualized

Multi-tenant

Automated lifecycle

Integrated lifecycle

Heterogeneous infrastructure

Standardized infrastructure

Primarily existing virtualized workloads,
back office, middleware-based

Compatibility with existing systems

11

Primarily emerging platform workloads,
new development, web-facing, scale-out
on cloud, SaaS

Exploitation of new environments
To see where Corporate apps will be tomorrow, look at where
Consumer apps are today

12
IDC on the Consumerization of IT

13
14
To make sure your applications can deliver what you need,
when you need it, optimize the application lifecycle.
Challenges with the traditional
application lifecycle:
• Providing a security-rich and consistent
environment across development, testing
and production
• Integrating applications across internal and
external environments
• Reducing risk and high costs of down time
from lack of skills, human error and
inconsistencies
• Keeping applications available, mitigating
disruptions to the application lifecycle
• Managing the complexity of installing,
configuring, integrating and maintaining
middleware and infrastructure components

Project
initiation
Requirement
analysis

Optimize

Applications
for internal
use or resale

Build

Shared
resource
activation

Deploy to
production

Integration
Deploy to test

Application lifecycle

15
How quickly can your organization develop and deploy
innovative applications that enable business growth and keep
you competitive?
Impediments to delivering new applications effectively and efficiently include:

• Up to 41 percent of organizations experience delays1:
– In integration, configuration and testing apps
– Due to troubleshooting and fine-tuning issues in production
• Up to 51 percent of applications are rolled back due to quality issues escaping
into production1
• Up to four-to-six weeks to deliver a simple change2

Customers

Desire for fast
and continuous
innovation
1
2

Line
of business

First
First
gap
gap

Development
team

Operations
team

Traditional
operations
Requirements

Forrester/IBM Study: A New View of IBM’s Opportunity for Integrated Optimized Systems Address, 2011
Forrester “Five Ways To Streamline Release Management,” 2011

16

Second
gap
“Born in the Cloud” Driving Improvements in
Development and Operations
“DevOps” is the term used to describe a more integrated and efficient
model for development and delivery of applications
• “Agile Development” paradigm
• Continuous integration and test
• Cloud delivery model for development, test and operations

Continuous Integration

Development

17

Operations
Addressing Application Lifecycle Management gaps

Customers

Dev & Test Teams

Line of Business

2nd
Gap

1st Gap

Desire for fast and
continuous
innovation

Requirements

Code & Test

Addressed by...

Agile
Dev

18

Operations Team

Business Services

Addressed by...

Dev
Ops
IDC on the impact of Cloud on Application Lifecycle
Management

19
20
IT Project and Portfolio Management software moving to the
Cloud

21
In Summary…
• Cloud Computing represents a permanent shift in the way IT services are developed and
delivered
• Cloud will be the basis for future enterprise application development, which will be in
“SMAC” style – Social, Mobile, Analytics and Cloud
• Consumer apps will drive Enterprise apps and thus user expectations will change
accordingly, in terms of speed to market, mobile support, availability, etc
• More and more enterprises will turn to SaaS applications vs In House development, adding
new dimensions to IT Governance
• IT Project and Portfolio management will need to adapt to this changing IT landscape
through better tools, quicker development cycles, better integration between development and
delivery

Questions?
rictelford@icloud.com

@rictelford on Twitter
22

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Cloud Computing and the Changing IT Model

  • 1. Ric Telford, VP Cloud Services, IBM December 12th, 2013 Cloud Computing and the Changing IT Model How it impacts project delivery
  • 2. So what is Cloud Computing? Cloud computing is an IT consumption and delivery model for enabling convenient, on-demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction. 5 key characteristics: 1. On-demand self-service 2. Ubiquitous network access 3. Resource pooling 4. Rapid elasticity 5. Measured Service Source: 2009 National Institute of Standards and Technology, Information Technology Laboratory 2 Usage Tracking Virtualization Elastic Automation
  • 3. Cloud computing represents the “Industrialization of IT,” similar to when:  Telcos automated traffic through switches to assure service and lower cost.  Manufacturers started using robotics to improve quality and lower cost.  Banks built the automated teller machine network to improve service and lower cost. 3
  • 4. The need is clear…management costs of today's IT infrastructure are out of control 4
  • 5. Think cloud is just an IT obsession? Business leaders disagree Cloud is extremely important to overall business success LOB’s strategic interest in cloud will soon surpass IT’s and it spans virtually every area of the business (finance, operations, sales and marketing, product development). Today In three years 72% LOB 112% increase 58% 49% IT 18% increase 34% 5 5 “Cloud” was defined as encompassing application, platform or infrastructure as a service as well as private, public or hybrid delivery models. Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation For more info, visit: ibm.com/ibmcai/globalcloudstudy
  • 6. Moving more to Cloud increases time to value but decreases control 6
  • 7. Demands of technology and widespread digitization is just exacerbating the problem Advanced Predictive Analytics Cyber Security Infrastructure Optimization 7 Explosion of Mobile Devices Big Data Real-time Sensor Data Growth of Social Media
  • 8. Over 50 years of technology evolution, we have seen major shifts in computing architectures Cloud Big Data Platforms Social Mobile Web, e-business and SOA Transaction Systems Interconnected solutions Action taken immediately at real time speeds User device capability & variety growing exponentially Multiple applications Infrastructure stressed with volume and velocity of data Some shared data Open innovation Dedicated systems Post processing in warehouses Unpredictable workload patterns Single database Batch processing Managed one solution Time to business action Strategic and tactical differentiator Time 19608 1990- 2010-
  • 9. Technology has never been more important to business For the first time, CEOs identify technology as the most important external force impacting their organizations 2004 2006 2008 2010 2012 71% Technology Factors 69% People Skills 68% Market Factors Macro-economic factors Regulatory Concerns Globalization “Survival skill 101 for the next five years will be deriving insight ahead of peers.” CEO Healthcare, Australia 9 “Simplification and standardization are key strategies that we have been using to reduce existing and future complexity.” CEO Consumer Packaged Goods, USA
  • 10. THE of services will be by new application models THAT ARE 10
  • 11. Two Application Models will Co-exist in the Enterprise “Born in the Enterprise” Systems of Record “Born on the Cloud” Systems of Engagement Scalable Elastic Virtualized Multi-tenant Automated lifecycle Integrated lifecycle Heterogeneous infrastructure Standardized infrastructure Primarily existing virtualized workloads, back office, middleware-based Compatibility with existing systems 11 Primarily emerging platform workloads, new development, web-facing, scale-out on cloud, SaaS Exploitation of new environments
  • 12. To see where Corporate apps will be tomorrow, look at where Consumer apps are today 12
  • 13. IDC on the Consumerization of IT 13
  • 14. 14
  • 15. To make sure your applications can deliver what you need, when you need it, optimize the application lifecycle. Challenges with the traditional application lifecycle: • Providing a security-rich and consistent environment across development, testing and production • Integrating applications across internal and external environments • Reducing risk and high costs of down time from lack of skills, human error and inconsistencies • Keeping applications available, mitigating disruptions to the application lifecycle • Managing the complexity of installing, configuring, integrating and maintaining middleware and infrastructure components Project initiation Requirement analysis Optimize Applications for internal use or resale Build Shared resource activation Deploy to production Integration Deploy to test Application lifecycle 15
  • 16. How quickly can your organization develop and deploy innovative applications that enable business growth and keep you competitive? Impediments to delivering new applications effectively and efficiently include: • Up to 41 percent of organizations experience delays1: – In integration, configuration and testing apps – Due to troubleshooting and fine-tuning issues in production • Up to 51 percent of applications are rolled back due to quality issues escaping into production1 • Up to four-to-six weeks to deliver a simple change2 Customers Desire for fast and continuous innovation 1 2 Line of business First First gap gap Development team Operations team Traditional operations Requirements Forrester/IBM Study: A New View of IBM’s Opportunity for Integrated Optimized Systems Address, 2011 Forrester “Five Ways To Streamline Release Management,” 2011 16 Second gap
  • 17. “Born in the Cloud” Driving Improvements in Development and Operations “DevOps” is the term used to describe a more integrated and efficient model for development and delivery of applications • “Agile Development” paradigm • Continuous integration and test • Cloud delivery model for development, test and operations Continuous Integration Development 17 Operations
  • 18. Addressing Application Lifecycle Management gaps Customers Dev & Test Teams Line of Business 2nd Gap 1st Gap Desire for fast and continuous innovation Requirements Code & Test Addressed by... Agile Dev 18 Operations Team Business Services Addressed by... Dev Ops
  • 19. IDC on the impact of Cloud on Application Lifecycle Management 19
  • 20. 20
  • 21. IT Project and Portfolio Management software moving to the Cloud 21
  • 22. In Summary… • Cloud Computing represents a permanent shift in the way IT services are developed and delivered • Cloud will be the basis for future enterprise application development, which will be in “SMAC” style – Social, Mobile, Analytics and Cloud • Consumer apps will drive Enterprise apps and thus user expectations will change accordingly, in terms of speed to market, mobile support, availability, etc • More and more enterprises will turn to SaaS applications vs In House development, adding new dimensions to IT Governance • IT Project and Portfolio management will need to adapt to this changing IT landscape through better tools, quicker development cycles, better integration between development and delivery Questions? [email protected] @rictelford on Twitter 22