OH Tech Event: Blogging to Drive Revenue & Sales
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The document emphasizes the importance of creating unique and engaging content tailored to a specific audience in order to drive revenue and enhance sales. Key strategies include understanding audience needs, leveraging expertise, maintaining accountability in content planning, and utilizing various distribution channels for optimized reach. Overall, it highlights that valuable content should solve problems for the audience while building authority and trust.
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OH Tech Event: Blogging to Drive Revenue & Sales
- 1. THINK SMART. ACT BOLD.
- 4. CONTENT VALUABLE UNIQUE RELEVANT SEARCH INBOUND LINKS SOCIAL SHARES PHRASE FOCUSED SOCIAL POSTS SHARES VIRAL E-MAIL CONTENT SEGMENTS AUTOMATION CONTENT SEGMENTS PROFILES PPC LANDING PAGES SALES FOLLOW UPS TRADITIONAL TRADE SHOW DIRECT MAIL WORKSHOPS
- 5. VALUE IS KING Help me solve a problem Teach me something new Tell me a story Show me something I’ve never seen before Make me laugh, or cry, or cheer
- 6. PERSONA FOCUSED VALUE If it doesn’t fit their need, it is a huge hole in your funnel.
- 7. KNOW YOUR AUDIENCE Go deep and don’t guess.
- 9. The best place to hide a dead body is page 2 of search results
- 12. REVENUE MAPPING
- 13. Let’s bring it all together. HOW TO CREATE UNIQUE & ENGAGING CONTENT.
- 14. Recap: Why content? SEARCH OPTIMIZATION BUILD AUTHORITY EARN TRUST STAY ENGAGED LEADS & SALES
- 17. How great content is made 1. Know your AUDIENCE 2. Leverage your EXPERTISE 3. Have ACCOUNTABILITY 4. Distribute, Optimize, & ENGAGE
- 18. KNOW YOUR AUDIENCE Write for your target audience because if you write for everyone, you’re writing for no one.
- 19. They are in the e-commerce industry. Their position is CIO. Their pain: website doesn’t integrate with the ERP or inventory management and provide valuable reports. CHOOSE ONE OR MORE Their need is right now. audience
- 20. How real-time inventory tracking Improves the e-commerce experience. TARGETED & VALUABLE ARTICLE DOWNLOAD 2015 e-commerce survival guide RELEVENT E-BOOK DOWNLOADENTER YOUR E-MAIL audience
- 21. CREATE CONTENT YOUR AUDIENCE LOVES audience There are tons of different types of media to leverage: - Blog/ editorial - E-books - Articles - How-To Lists - Video - Whitepapers - Case Studies - Calculators/ tools
- 22. TARGET, TARGET, TARGET. Create Specific Focuses
- 23. LEVERAGE YOUR EXPERTISE You are subject-matter experts, own it.
- 24. No one wants to be sold to, they want someone to solve their problem. Your service fills a need because of your expertise. Leverage it. You’ve done the work of identifying and solving their issues. DON’T SELL, SOLVE. expertise
- 25. LEVERAGE EXPERTISE expertise Give your readers something that adds value immediately. - Help them sell more - Teach them to improve their process - Save them time
- 26. HOLD YOURSELF ACCOUNTABLE If you fail to plan, you plan to fail.
- 27. CONTENT PLANNING accountability Create a calendar and follow through.
- 28. DEDICATE TIME accountability Set yourself and your team up for success by setting aside time for content creation, and stick to it.
- 30. Hootsuite/ Buffer Twitter/ LinkedIn / Facebook ShareThis / Stumbleupon DISTRIBUTION distribution
- 31. GET SOCIAL Build your reach with your own content, curated and interaction. Follow and engage with influencers. Ask employees to participate. Use #hashtags. distribution
- 32. THINK SMART. ACT BOLD.