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nestle in pakistan
The document summarizes the history, products, and operations of Nestle. It discusses how Henri Nestle developed the first condensed milk and infant cereal in the 1860s. Today, Nestle offers over 8,500 brands and 10,000 products worldwide through 487 factories in 86 countries. In Pakistan, Nestle acquired Milkpak in 1988 and has since expanded its product portfolio to include brands like Nido, Milo, Nescafé and Pure Life. The presentation outlines Nestle's strengths in strong brands and innovation, and weaknesses in managing subsidiaries. It also describes opportunities in the Pakistani market and threats from competition and changing consumer tastes.
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nestle in pakistan
- 1. FINAL PRESENTATION OF COMMUNICATION AND PROFESSIONAL DEVELOPMENT GROUP NAME: DEFENDERS GROUP MEMBERS: FATIMA 06 NEELAM 10 BENISH 11 IQRA 16 FAREEHA 17
- 3. HISTORY Henri Nestle, bornHeinrich Nestle on 10 August 1814 was a German who immigrated to Switzerland.
- 4. In the 1860’sHenri nestle developed the first condensed milk and cereal based infant food ‘‘ FARINE LACTEE HENRI NESTLE’’ (a dry mixture of cow’s milk, sugar, wheat flour)
- 6. 1900 operatingfactories in the united states, Germany, Britain Spain. 1905 merger with Anglo Swiss condensed milk company. 1920’s saw nestle first expansion with chocolate .
- 7. Since 1996 therehave been acquisitions including: San Pellegrino 1997 Spillers pet food 1998 Ralston Purina 2002 Jenny Craig and uncle toby’s 2006 Novartis medical nutrition 2007
- 8. LOGO The Nestlé logowas launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem.
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- 10. NESTLE WORLDWIDE Offering morethan 8500 brands and 10,000 products.
- 11. Head quarter inVEVEY, Switzerland. 487 factories spread over 86 countries and employees more than 283000 people
- 12. NESTLE PAKISTAN Nestle startedits operations in Pakistan back in 1988, by acquiring a diary company MILKPAK LTD. Butter, cream, desighee under brand name MILK PAK Juice drink under brand name FROST 1990 it start producing NIDO, Everyday, CERELAC 1991 LACTOGEN 1 & 2 1994 MILO and NESCAFE 3 in 1 1998 sweet treats (POLO) 1999 fruit drops, NESTLE PURE LIFE NESTLE fruita vitals
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- 15. •Strong brand name. •Sociallyresponsible company. •Innovative . •Multinational. •Quality products. •The world’s largest processed food and Beverage Company. •Presence in almost every country. •Strong brands like Nescafe, Maggi and Cereal. •High quality and strong R&D team. •Dedicated and focused company.
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- 17. • Selective investmentdue to uncertain economic and political conditions. • Lack of awareness among the target market. • Complex supply chain management • Subsidiaries difficult to manage. • Too much product distracts from core business
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- 19. • Pakistan isthe 7th largest producer of milk in the world. • Credit policy can be adopted to increase sale. • Potential to expand to smaller towns and other geographies. • Expansion of product folio • Further development of global brand. • Emerging market penetration. • More health based products.
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- 21. • Global imagemay harm all brands if one brand fails. • New diet trends. • Immense competition from the organized as well as unorganized sector. • There is no entry barrier for new entrants. • Taste of consumer is difficult to change. • Inflation is getting higher and purchasing power of people is decreasing.
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- 23. MARKET SHARE other 10% Unilever 30% Nestle 60%
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- 25. INTERNAL COMMUNICATION PERFORMANCE AWARD • PROMOTION • INCREASES • EID BOUNS • FREE RITURN TICKETS • INCREASES IN SALARIS OF EMPLOYESS
- 26. EXTERNAL COMMUNICATION • INTERNET • ADVERTISEMENT • T.V.ADDS • RADIO • SIGNS BOARDS • NEWS PAPER • PUMPHLETS • BROUCHERS etc.
- 27. BRANCHES IN PAKISTAN Nestle in Pakistan has its branches in fallowing major cities. • LAHORE • ISLAMABAD • FAISALABAD • SHEIKHUPURA (factory) • KARACHI
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